2. An Online marketing firm will understand how to take
advantage of internet marketing techniques and methods to
enhance sales offline. Small business owners don’t go into
business to become marketing experts.
SEO Northampton
3. No more static, boring websites
A static website that talks only about you is no longer a useful
marketing tool. No one has time to read about how great you
are if they don’t know what you can do for them.
Instead, transform your website into a useful tool that helps
your prospects understand who you are and what you can do
for them while making it easy for them to contact you.
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4. Fresh content
Creating quality, relevant content attracts your target market
and positions you as the expert in your industry.
Whether you can plan for 12 months or a few weeks,
planning ahead helps you to not waste time trying to figure
out what content to produce and in what media – text, video
or audio.
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5. Get blogging
There’s nothing new in this tip but thousands of small
business owners in the UK still don’t have a regularly updated
blog.
If you really want to engage more with potential customers
and see your search engine rankings rise, it’s time to take
content seriously.
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6. SEO is still very prominent
The best thing you can do is learn a little about SEO, what
works and what doesn’t.
Then you can decide whether you should hire a local,
reputable marketing company to help you or do it yourself.
Start with on-page SEO for your website.
SEO Northampton
7. Mobile Websites Are Required
Most small businesses will not be able to afford having both a
browser website and a mobile website designed and developed.
If you transition your website to a responsive theme, you can
support all devices easily.
Responsive website design responds to the size of the device
being used and there are many free and premium responsive
WordPress themes available.
SEO Northampton
