SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

1. www.emonde.co.uk

2. SEO
Search Engine Optimization means that it is a
process of improve the appearance of a web
page.
SEO is a technique which helps search engines
find and rank your site higher than the millions of
other sites in response to a search query.
SEO thus helps you get traffic from search engines.
But we have to see more and more mistakes in
SEO.

3. SEO Mistakes
Targeting the wrong keywords
Duplicate Content
Low value backlink
Ignoring URLs
Ignoring title and H1/H2 tags

4. Wrong keywords
First step in the optimization is choosing a proper
keyword. Websites show up in search engine
results only when they’re relevant to keyword
queries.
To research keywords for your industry, use tools
such as Google’s free Ad words Keyword
Research service to look for search queries that
generate an adequate volume of website results
without being so competitive that your site won’t
rank high in the search results.

5. Duplicate Content
Duplicate content means same content that is
present in internet in more than one place.
It is correctly identified by the search engine and
is badly affect our SEO process.
Ensure that your page does hold any duplicate
content; this will help to increase traffic to your
site. By using the rel=”canonical tag” , it
instructing Google search engine for finding out
the primary URL.

6. Low value backlink
Low value back link means links from spam site
and irrelevant website. This link may damage our
website.
A tool to help you keep track of your backlinks is
the Domain Stats Tool. This tool displays the
backlinks of a domain in Google, Yahoo, and
MSN. It will also tell you a few other details about
your website.

7. Ignoring URLs
If your website is not with good URLs, and its
showing all the weird stuff in the URL like query
string or any numbers, etc, that means, you are
in the wrong path.
Your URLs should be something, which is
readable by human beings and the search
engine robots as well.

8. Ignoring title tags
Make sure to use the top keywords you are
targeting in your title and don’t make the title the
same on every page. If you want to make a
good title we should bothered about some
points.
Some point keep the title as short, Google
support maximum of 65 characters. Don’t start
with the ‘welcome’ and avoid word ‘great’ from
title. Tried to add some dash (-) and bar (|)
symbol to your page title.

9. Contact Us
emonde private limited
www.emonde.co.uk