Magento Mobile Seminar 2011 Magento Competence Center Amsterdam 2 mai 2011

1. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

2. Agenda
● Intro
● Magento Mobile native App [ iPhone, iPad, Andriod ]
● Magento Mobile webbased theme
● Compare App vs. Web
● Conclusion
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

3. Source: Magento 2010
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

4. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

5. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

6. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

7. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

8. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

9. Magento Mobile App
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

10. Features
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

11. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

12. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

13. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

14. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

15. 1ste Launch Netherlands: Condoom Anoniem
Released by Jira ICT
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

16. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

17. What about the iPad?
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

18. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

19. Pricing
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

20. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

21. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

22. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

23. Magento Mobile Web based Theme
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

24. Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

25. Web based theme w/ iPhone
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

26. Web based theme w/ iPad
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

27. Compare between App and Web
App Web
● Install needed ● Works on any brower
● Only download via app store ● Works on any device
● Easy styling true Cpanel Mage ● Easy custom styling
● Easy Checkout (w/ Paypal) ● Change code (phtml,css,xml)
● Only now on iPhone,iPad, ● Native smartphone usability
Andriod effect are on it's way w/
“jQuerymobile”
● Native smartphone usability
(slide effect etc.) ● Testing is easy
● Testing is hard
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

28. Pro's / Con's - App and Web
App Web
● Start fee + annual fee [~1500] ● Standard Magento iPhone
first year theme is free
● No extra development cost + ● Custom development theme
support can be expensive + time
consuming
● No custom layout
● Custom layout is possible
● Not search engine compliant
● Search engine compliant
● Bug fixe takes weeks to submit
● Bug fixe directly submitted
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

29. Conslution / Notes
● My Cart vs. Mijn Winkelwagen [localization] can be a problem (scaling on device)
● Mobile App will not replace website viewed true mobile device (ergonomics vs. usability)
● Web based mobile frameworks are growing fast w/ ergonomics, usability (jQuerymobile)
● Performance is very impormant – Fast + Lightweight are the main keys (< 100kb)
● Desktop vs. Mobile pads vs. Mobile phones are all different w/ ergonomics, usability, design
● Desktop = keyboard, mouse controlled + monitor viewed (big screen > 2560/1400)
● Mobile pads = swipe controlled + 786/1024 resolution
● Mobile phones = swipe controlled + 320/480 (iphone), 640/960 (iphone4)
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

30. WebClip Bookmarks
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

31. parameters
<link rel="apple-touch-icon" href="/custom_icon.png"/>
<link rel="apple-touch-startup-image" href="/startup.png">
<meta name="apple-mobile-web-app-capable" content="yes" />
<meta name="apple-mobile-web-app-status-bar-style" content="black" />
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011

32. Questions?
Ray Bogman – Jira ICT [www.jira.nl | ray@jira.nl | #jiraict]
magento-competence-center.com – Magento Mobile Seminar 2011