2. What is an online survey?
is a perfect opportunity to measure your
customer opinions about the software.
Can use to get an idea about the usability of
the system using this method
can get ideas to make improvements what the
user expects, can identify errors in the system
which did not identify
3. There are various ways to conduct an online survey
There are web sites available to create an online
surveys
Ex- http://www.esurveycreator.com/
http://freeonlinesurveys.com/
http://www.surveymonkey.com/
We used Surveymonkey.com to create our online
survey regarding usability of UCSC website.
5. Advantages …
Higher response rate
Much faster than traditional
Statistical compilation is often in real time
Fast final reporting results – less time consuming
6. Advantages …
Quality of final data is higher
World-wide different people can involve
Low cost
provide more time to think and to respond
8. Limited
sampling and respondent
availability.
Certain populations are less likely to have
internet access and to respond to online
questionnaires. It is also harder to draw
probability samples based on e-mail
addresses or website visitations.
Double entry.
In many surveys, it is possible for the same
subject to return to the survey and
complete the questionnaire several times.
9. Lack of help and support.
Lackof a trained interviewer to clarify and
probe can possibly lead to less reliable
data.
Varioustechnical problems can occur
with online questionnaires.
10. response drop out rate
Online surveys may have to be shorter than
those conducted onsite. Response rates
drop off after 10-15 questions and are
directly and negatively correlated with
questionnaire length
Inaccurate Demographic Data
Unlike a study in which the researcher is
interviewing a subject, online surveys
depend on people to be honest about
basic demographic information such as
age, gender and race. Since people are not
always honest, this can create inaccuracy in
the data.
16. Facts to consider when doing a survey
• Clearly identify and describe the goal of the survey.
•What is the purpose of the survey?
•How do they use collected data from the survey?
•Short and focused surveys.
•Relevant questions.
•Time limitation of 6 to 10 minutes.
•Short questions
•Questions should be to the point.
•Do not use acronyms.
•Each question should be specific and unique.
17. •Close ended questions.
- Yes or no questions.
- Multiple choice questions.
- Rating scales.
- Easier to analyze the result.
•Survey should flow in logical order.
- Begins with brief introduction.
- Then broader based questions.
- Finally narrow scope questions.
- If need contact details then that should
include at last.
18. •Pre testing.
•Few people of target audience should be selected.
•To identify the problems that may happen during the
real survey.
•Target audience.
•Centered to target audience.
•Survey invitation time should allocate according to
the audience.
•Except above facts there are few facts that is not
important to all the surveys but few specific surveys.
•Offer incentives
•Sending reminders.
20. These are some example
companies
Dominos Pizza –
This is a company which provides dominoes
pizza for India, Nepal, Sri Lanka and
Bangladesh.
This company conducted a online survey with
their customers to determine how their
product, in this case pizza, was being
consumed and how it would be better.
21. Resultof that they re-invented their crust and sauce
and they have changed drastically their product.
This helped to increase their bottom line.
22. Vermont Teddy Bear -
Thisis a company which is manufacturing
various kinds of teddy bears.
They conduct online business.
They conducted online survey with customers
and asked from customers how should be
designs of their product to increase their sales.
23. They use their large customer data base
as a great resource.
Finally they decided to change their
products according to recipient and
occasion.
24. Apple –
Apple is an American multinational company
that designs and sells consumer electronics,
computer software, and personal computers.
Their best-known hardware products are the
Macintosh line of computers, the iPod, the
iPhone and the iPad.
They conducted online customer survey to
find out what is important to the company.
25. According to that they allow them to
provide innovative products like the
iPhone and products that they have
company like Apple TV.
Result of that they got the idea about
what their users really want.
26. American Pacific Enterprises –
This
is a large textile manufacturing
company.
They conducted a online customer
survey on the use of their products to find
out the ways to bring new products to the
marketplace.
Result of that their decided to do
business on a more local level
28. Draft Questions for Usability
Surveys
Despite the popular belief that developing survey
questions are easy people run into trouble while
developing them.
There are three components in questionnaire
design.
The overall content of the survey
The phrasing of individual questions
The rating scale
29. Overall content of the survey
Begin with the ending in your mind. that is the use of the
data collected.
Move people around questions they don't need to
answer. E.g. Are you employed? if the answer no is
selected skip the questions regarding job.
Save demographic questions until the end.
Give a text box at the end of the survey to write about
other important information
Proof read survey prior to publishing
30. Phrasing individual questions
Use neutral wording and avoiding leading questions
when introducing a questions
Make simple questions
Avoid having too many open questions
Ask general questions before moving on to specific
questions
Using radio buttons and check boxes appropriately
When using the why questions be cautious
31. The rating scale
Have equal potions for positive and negative replies
use scales where points are equally positive and
negative
Use scales that measure one thing at a time.
be cautious of people's normal tendency not to click
end boxes
plan ahead of how u will use the questions asked
The points on a scale should be clearly different
provide the options "does not apply" or N/A where
appropriate
when using the option "don't know" to ensure genuine
answers
Use mutually exclusive categories
33. Improving the User Response Rate
Target Your Audience
Try posting for social networks , news groups etc
Personalize your email invitations
E.g.:- Dear Mr. Perera instead of Dear valued Customer
Short Email invitations
With just one link to survey
Explain
Who you are
Benefits
Length of survey
Privacy
Make your first survey page simple
Let people get into the survey
34. Improving the User Response Rate …
Be clear about Privacy statement
Send Reminder Emails
Not more than twice
Consider giving incentives
Small token, gift certificate
Publish your survey results
Participants may want to know their results
If it is possible allow participants to forward survey to
others
36. Web Site usability evaluation
Notlike a software web site may be accessed
by millions of people all over the world.
Soit is very important to evaluate the usability
of a web site.
On line surveys can be used as an efficient
tool to evaluate the web site usability.
37. Web Site usability evaluation
Thereare five main areas that should be
evaluated of a web site
Site Content - Content of the web site should be
able to fulfill the needs of target user set.
Design of the web site - Design is the
development of the graphics and interactive
processes that drive user experience.
Navigation - A website’s navigation scheme and
features should allow users to find and access
information effectively and efficiently.
Page Layout - All web pages should be structured
for ease of comprehension.
Site
Features - What feature that the site have to
make the things easier for the users.
38. Web Site usability evaluation
When designing a survey to evaluate the usability of a
website we have to concern on following things
How effectively the survey evaluates above five areas?
How efficiently the survey evaluates above five areas?
To what extent the questions of the survey comply with above
five areas?
How reliably the survey evaluates user responses?
40. Online Tools
CrazyEgg Usabilla
Ethino Userfly
Feng-GUI User Testing
Fivesecondtest Google Analytics
Feedback Army Website Grader
Loop 11 Amazon Mechanical
Turk
41. CrazyEgg
popular click tracking usability tool
data displays include heat maps of the
more popular locations of clicks on a
page, lists and overlays
Pretty cheap, and has a nice array of data
and reports to help you visualize your click
traffic
42. Ethino
can use to find and recruit real web site users
for a live remote test
works by adding some JavaScript code to the
page
displays a survey to web site visitors, asking
them to participate in a brief usability test
you are alerted that you have a live candidate
ready for testing
43. Feng-GUI
does not use real users. Instead, it uses
algorithms to simulate a real user, in this case to
generate eye tracking studies
generates eye tracking heat maps using their
artificial intelligence algorithms that predict
what a human eye would when presented with
the image
44. Online survey for UCSC website
http://www.surveymonkey.com/s/7KDRBVR