How to Use Public Communities for Events
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Steve Bamberger, National Training Manager for Toshiba America Business Solutions, and Elizabeth Brigham, Product Marketing Manager at Jive Software, elaborate on how to use public communities successfully for virtual events. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
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How to Use Public Communities for Events
- 1. Marketing Workshop: Using Public Communities for Virtual Events Elizabeth Brigham, Jive Software Steve Bamberger, Toshiba Hosted by:
- 2. 2 © Jive confidential Today’s Speakers Steve Bamberger National Training Manager Toshiba America Business Solutions Elizabeth Brigham Product Marketing Manager Jive Software
- 3. Marketing Workshop: Using Public Communities for Virtual Events Elizabeth Brigham, Product Marketing Manager Jive Software
- 4. 4 © Jive confidential Marketers care about 2 things…. Winning new customers Keeping existing customers
- 5. 5 © Jive confidential From to for Marketers
- 6. Common challenges © Jive confidential6 Prospects Disregard Marketing‟s message Leverage “unofficial” channels to inform buying decisions Customers No platform for dialog with company or peers Takes too long to find accurate documentation & find answers Competition Pressure from new entrants Fickle customer base; loss of market share
- 7. How Communities drive Customer-Centricity Awareness Consideration Preference Purchase Support Loyalty & Advocacy
- 8. Marketing Org & Public Community Vision • Campaign Planning & Execution • New Product Launches • Event Planning Public Communities Internal Team Collaboration • Customer Engagement • Partner Enablement • Virtual Events
- 9. 9 © Jive confidential Events are…. • Expensive • Time consuming to plan • Take a village to execute
- 10. 10 © Jive confidential Leveraging Community for Events • People, discussions, collateral all in one place before, during, after event • Extend reach to those who can‟t make it in person • Decrease overall costs
- 11. 5. VIRTUAL SALES CONFERENCES TWICE AS MUCH FUN!
- 12. Reusable Learning Objects LEAD 2010 MPS-PS Virtual Conference Live LEAD Conferences Cost $215K + ~ $323 per attendee Attendees Washington DC Chicago Dallas Irvine
- 13. How „Virtual‟ Saved Us $230k LEAD 2010 Virtual Conference 1,269 Views (793 unique connections) 648 Attendees in the 3 content tracks: • Sales 257 unique views • Service 172 unique views • Consulting 271 unique views Virtual Attendees
- 14. Reusable Learning Objects Fast Forward Virtual Conference Virtual Attendees Before – Pre-show HYPE! During – Live activity from show After – Recorded virtual conference
- 15. Scan it. WIN IT! Come on… Have some fun!
- 16. 16 © Jive confidential Panel Q&A Steve Bamberger Toshiba America Business Solutions Elizabeth Brigham Jive Software @esbrigham elizabeth.brigham@jivesoftware.com
Notas del editor
- It’s all about customer lifetime value. When you’re talking to marketing or customer service professionals, both groups are engaged with customers throughout this lifecycle. Ultimately, Jive helps drive business value throughout this continuum, ultimately leading to higher customer lifetime value – cross-sell/upsell, fewer support tickets, higher renewal rates, etc.