Social business insights from thought leaders are revealed from their recent publications. Social business thought leader content from: Jeremiah Owyang, Brian Solis, Luis Suarez, Ray Wang, Shel Holtz, Deirdre Walsh, Jacob Morgan, Dion Hinchcliffe, Jay Baer and Mark Fidelman. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq

1. Insights from Social Business
Thought Leaders
Revealed from articles & quotes – June 2013

2. Jeremiah Owyang
@JOwyang
“The next phase of social
business is the Collaborative
Economy. Social technologies
radically disrupted
communications, marketing, and
customer care. With these same
technologies, customers now buy
products once and share them
with each other. Beyond business
functions, the Collaborative
Economy impacts core business
models.”
Click here to read more

3. “Like it or not, disruption is a natural part of life.
I refer to this phenomenon as Digital
Darwinism, when society and technology evolve
faster than the ability to adapt. Every so often
something comes along and completely upsets
the norm. And this is only accelerating. Either
you’re disrupting or you’re at risk of getting
disrupted.”
Brian Solis
@BrianSolis
Click here to read more

4. “The truly fascinating thing is that more
and more we keep coming up with
wonderfully inspiring examples of what
servant leaders are all about in this
Digital Age and we get to find out, and
experience, their true leadership…They
are naturally open to share their
knowledge, to collaborate, to help others
learn about their own environment, their
own contexts, their own selves.”
Luis Suarez
@elsua
Click here
to read
more

5. “The recent 2013 survey of 237
global social businesses
adopters shows 57.8% of the
market leaders and fast follower
respondents scaling social
business initiatives to match
demand…They have succeeded
by finding executive
sponsors, measuring metrics
that matter and aligning with
business processes.”
Ray Wang
@RWang0
Click here to
read more

6. “Producing a steady flow of content to
satisfy the needs of a content
marketing effort is a heady enough
challenge for communicators.
Translating technical information into
content people will want to read, talk
about and share takes the challenge to
a whole new level.”
Shel Holtz
@ShelHoltz
Click here to read more

7. Deirdre Walsh
@DeirdreWalsh
“Social turns your intranet into a
hub of enterprise collaboration
and communication. It enables
new efficiencies and cohesion
across your organization, keeps
employees more engaged and
informed, and drives innovation
and business success.”
Click here to read more

8. “But, what is the purpose of
being open and transparent
to begin with?
1) Keep everyone on the
same page
2) Build trust and foster
better relationships
3) Allow employees (and
customers) to contribute
ideas and value where they
see the opportunity to do so”
Jacob Morgan
@JacobM
Click here to read more

9. “Guide social business efforts at a
strategic level with close
coordination and a data-driven
feedback loop to efforts on the
ground.”
Dion Hinchcliffe
@DHinchcliffe
Click here to read more

10. “Social media is the second
“earliest” (after only clicks
on display advertising) in
the average U.S. consumer’s
purchase path. ”
Click here to read more
Jay Baer
@JayBaer

11. “So you found your top
advocates, now you want them to
help spread the word. Create
incentive programs, advocacy
challenges and leaderboards to
motivate and reward advocates.”
Click here to read
more
Mark Fidelman
@MarkFidelman

12. VISIT JIVESOFTWARE.COM
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