Social business insights are revealed from the following thought leaders' engagement in the Jive Community: Mike Gotta, Justin Somaini, Richard Binhammer, Sandra Leupold, Simon Scullion, Larry Alston and Bala Sathiamurthy. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. Learn more at http://bit.ly/1aTo6Vq

2. “The lesson learned has been that social
for the sake of social is not good enough:
you need a purpose, linked to a business
outcome. The technology alone is not
sufficient; again, a lesson we learn, and
re-learn from time to time”
Mike Gotta
Research VP, Gartner
@MikeGotta
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3. “Cloud providers must adopt trust as a
key component of the business model,
push security into a front office priority,
and increase all aspects of transparency
from documentation of controls to
detailed logs and feeds”
Justin Somaini
Chief Trust Officer, Box
@JustinSomaini
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4. “Social networks are in constant
change. But, it is not just the software
or networks that change. How we use
them changes with time. Stop and think
about how your own interactions and
behavior, which is not a bad starting
point for thinking about what your
customers or other stakeholders might
be doing too.”
Richard Binhammer
Principal
Binhammer Social Business &
Corporate Communications Consulting
@Rbinhammer
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5. “If you are trying to establish a new
community, start small and heed the
following advice: take actions that
correspond to your community‟s
current phase”
Sandra Leupold
Social Business Consultant
Pokeshot///SMZ
@SandraLeupold
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6. “By breaking a task down into tasks and
understanding how work is getting done
today, we empower those responsible
by providing them with the opportunity to
contribute towards something more
efficient”
Simon Scullion
Social Business Consultant
Social Edge Consulting
@Sscullion
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7. “BYO file sync and share is indeed a
„hair on fire‟ problem for corporate IT, but
file sync and share doesn‟t have to be”
Larry Alston
President, ownCloud
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8. “The benefit of moving to the cloud as a
business innovation is resonating more
and more with CIOs, IT departments
and line-of-business decision makers,
and we only expect it to grow
dramatically over the next few years”
Bala Sathiamurthy
Director of Security, Jive Software
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9. JOIN MORE SOCIAL BUSINESS
THOUGHTS LEADERS IN THE JIVE COMMUNITY