Learn how to identify and turn key executives into social leaders for your company. Jive Software's Social Media Manager, Melissa Barker, presents 7 steps to achieve this goal. Learn more about Jive Software at http://bit.ly/1aTo6Vq

1. 7 STEPS:
TURN
EXECUTIVES INTO
SOCIAL LEADERS

2. Step 1: Find the Naturals
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Do your homework…
Which executives are already active on social media?
@Melissa_Barker

3. Step 2: Link to Business Goals
• Do not assume the link is clear
• Answer the big question:
“How does my participation in our social intranet
help me achieve my business goals?”
– Every Executive Ever
Download this Whitepaper for justification:
bit.ly/ROIofSocBiz

4. Step 3: Provide the Proof
Evidence. Evidence. Evidence.
Executives are a critical component to creating a
social organization, both internally and externally.
Case Studies are a great place to start!
http://www.jivesoftware.com/customers/case-studies/
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How?
• Create slides for
reference, only
• Do a live demo
• Conclude with a practice
session
Why?
• Creates a comfortable
setting to ask questions
• Ability to provide tailored
advice and training
• Ensures a safe
environment to practice
Step 4: Train Them 1:1
@Melissa_Barker

6. Step 5: Make it Easy!
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• Biggest Hurdle: the “busy” factor
• Have specific use cases for how to work social into their
daily workflow
• Provide suggestions of what and when to share
• Multiple device access, executives travel a lot
@Melissa_Barker

7. Step 6: Create a Competition
• Pick your KPIs (Key Performance Indicators)
Activity Reach Engagement
• Crown a “winner” each month!
“Most Social Executive of the Month”
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@Melissa_Barker

8. Step 7: Follow Up
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• Share content
recommendations weekly
• Aim to get a standing /
reoccurring meeting to
answer questions
• Repeat!
@Melissa_Barker

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