Principles of designing presentations in brief; It's all CRAP

1. The version by James Ngatia

2. Contrast
R
A
P

4. Good design
is as easy as …
1 Learn the principles
Put it into words – name the problem
2 Recognize when you’re not using
They’re simpler than you might think
3 Apply the principles
You’ll be amazed

6. Contrast make different things different
Brings out dominant elements
Mutes lesser elements
Creates dynamism
1
2
3
4
5

7. Contrast
Repetition
A
P

8. Repetition creates unity
Repeat design throughout the
interface for consistency.
1
2 3
4

10. Contrast
Repetition
Alignment
P

14. Alignment creates a visual flow &
visually connects elements
1
3
4 2

16. Contrast
Repetition
Alignment
Proximity

18. Proximity groups related elements.
Separates unrelated ones.
1
2
3

20. Contrast
Repetition
Alignment
Proximity

21. RECAP

22. CRAP combines to give you cues of
how to read the graphic.
title
subtext
three points
main point
sub point