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SMIM - Class 1

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J
Joe Samra

This document appears to be the agenda and notes for a class on social media and internet marketing. The class covers an introduction and overview of social media, including definitions of social media, examples of different types of social media platforms, challenges and opportunities for organizations using social media, and a discussion of key concepts from Chapter 1 of the book "Socialnomics". The class involves polling attendees for their understanding of social media and discussing case studies of how companies have successfully or unsuccessfully utilized social media.

TecnologíaEmpresariales
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Social Media & Internet Marketing “Class 1 - Social Media Overview” Presenting: Joseph J. Samra
Agenda
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here?
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview
Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview Socialnomics - Chapter 1
Why are you here? Tell us: Name, From, Current Occupation What do you hope to learn? What does Social Media mean to you?
What is Social Media? 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media? You say: 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) What Erik Qualman says: http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=related 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
Why Social Media?
Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do
Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do Not for Profits: To Make Money find stewards
Types of Social Media
Types we will focus on Social Networks Blogging Information/Review Sites Microblogging B2B Video/Photo Sites
Tops Dogs Social Networks : Blogging: Informations/Review Sites: Microblogging: B2B: Video/Photo Sites:
Challenges for Organizations Integration - social business Cost & Time Perceptions HR - 8% of cos. fired employees due to social media usage (1) ROI - how to measure Loss of Control - policy 1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html
Opportunities Besides the money... transparency efficiency unlikely exposure
Socialnomics
Chapter 1
Chapter 1 What is information indigestion? Does social media help this?
Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why?
Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why? Casual observation Wasting time on Facebook makes you more productive
Chapter 1
Chapter 1 Sally Supermarket
Chapter 1 Sally Supermarket Who is Google’s strongest competition?
Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us?
Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us? Idaho blogger vs. New York Reporter
Chapter 1 Jane the Blogger - Social Media in a nutshell
Chapter 1 Jane the Blogger - Social Media in a nutshell
Chapter 1
Chapter 1 American Airlines - April 2008 Its more than personal NOW
Chapter 1 American Airlines - April 2008 Its more than personal NOW Dancing Matt http://www.youtube.com/watch?v=zlfKdbWwruY

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SMIM - Class 1

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