Beyond hoops youth camp africa

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Table of Contents
!! BRAND IDENTITY………………………2 !! MARKETING…………..…..……………26
"! TARGET MARKETS…………………28
!! OVERVIEW……………….……….........8
"! SWOT ANALYSIS…………….……..30

!! CASE FOR CREATION……..……....…10 "! CONNECTING………..…….………33
"! RETURN ON INVESTMENT………..34
!! RECOMMENDATION.…...……,……...13
!! SPONSORSHIP………….………………36
!! KEY FINDINGS...……………..………..15
!! YEAR IN REVIEW……………………...39
!! DEMOGRAPHICS..……..….………….17

!! GOALS & OBJECTIVES………………..19

!! PROGRAM LAYOUT..…………………..22

YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010

2

+
Brand Identity
YOUTH INITITATIVE CANADA (YIC)
Beyond Hoops will be implemented by Youth Initiative Canada, with
support from selected partners.


+ Brand Identity: 3

Youth Initiative Canada (YIC)
!! YIC is a growing network of young people who are peace
builders, Athletes, musicians, leaders and mentors. YIC
comes in a myriad of challenges facing the young people
Globally, where they are growing up in an environment of
dynamic change. For some this complexity provides
opportunity and choices, for others it means a struggle for
survival.!

!! Many young people have stamina, talent, energy, curiosity,
a sense of adventure and invulnerability. They are
resourceful and resilient even under the most conditions.

!! Most of the youth who are productive and!energetic
remain unemployed, continue to suffer from poor health,
lack sufficient support to build their capacities and some
of them have special needs that require special attention.
These include those living with HIV/AIDS, Youth with
disability, gender disparity, etc.

!! YIC engages young people in multi dimensional
programs through sports and music; geared towards
creating sustainable development, gender empowerment
and HIV/AIDS awareness in Canada and Kenya.


+ 4

Partnering Project Management
Global Youth Coalition on AIDS
!! GYCA seeks to improve HIV and AIDS policies and programming geared toward young people by facilitating
the inclusion of skilled young leaders in decision-making that affects our lives. For example, GYCA has
coordinated the inclusion of young leaders on government delegations through which they have addressed the
UN General Assembly and dialogued directly with Ministers of Health and Education. GYCA has secured
prominent advocacy opportunities for powerful young leaders affected and infected with HIV, such as the
opening ceremony and plenary sessions at International AIDS Conferences. GYCA also connects young people
to positions in their countries from which they can affect great change, such as employment with National AIDS
Control Organizations, heading NGOs and designing effective prevention and outreach programs.

!! GYCA decision-makers include youth living with HIV/AIDS, and the Coalition is committed to working with and
for marginalized youth such as injecting drug users, men who have sex with men, sex workers, youth in
resource-constrained areas without access to information communication technology (ICT), and others, and
aims to create meaningful youth-adult partnerships.

!! GYCA advocates for a human rights-based approach to HIV/AIDS interventions that includes full and accurate
information, education and services including condoms and needle exchange. Because most young people are
infected with HIV through sexual intercourse, GYCA reaffirms that sexual and reproductive health and rights
must be integrated with HIV/AIDS interventions to succeed.

!! GYCA's work is focused in three main areas: Capacity-building and technical assistance; Networking and
sharing of best practices; and Political Advocacy.


+ 5


African Basketball Online
!! African Basketball (ABO) is a 501(c)(3) tax-exempt USA-based, non-Profit organization dedicated to the
development of Africa through Sports. ABO organizes basketball programs, integrated with life skills, and
leadership education for participants (boys and girls ages 8-21),!coaches, and administrators.

!! We host the ABO Leadership and Basketball Camps to foster academic and social development of participants
(boys and girls ages 8-21), coaches, and administrators involved in our programs.!

!! ABO uses the basketball camps and coaches’ clinics as a tool to: (1) motivate participants (boys and girls ages
8-21)!to attend, stay in school, and further their education after completion of their primary education. (2)
Promote gender equality, and empower women by the inclusion of girls from the communities at every ABO
Leadership & Basketball Camp. (3) Address poverty issues by helping participants, coaches, and administrators
acquire and improve their skills, and knowledge of the game of basketball, and other life skills (Conflict
Management, Leadership skills, Job skills, and education), which provides academic and employment
opportunities.


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Girls Addicted to Basketball (G.A.B)
!! G.a.b stands for girls addicted to basketball. The name was created out of the belief that if girls were addicted
to something positive like sports, they would lessen their chances of being negatively influenced by peer
pressure, drugs, dropping out of school and making poor decisions about their health and lifestyle.

!! G.a.b originated in Swaziland, Africa in 2005; a poverty and AIDS stricken country where young women are
highly disadvantaged. Tanya Callaghan volunteered with the Swaziland National Basketball Association (SNBA)
to create a camp to empower young women to lead healthy lifestyles. Within two months of living amongst the
Swazi people and seeing the girls she worked with become hopeful and more confident about their
circumstances, Tanya was inspired to bring the program home to Toronto to influence other young girls.

!! Tanya Callaghan is the founder and the director for g.a.b. She has!played and coached throughout North
America and Swaziland and has been instrumental in the development of young female athletes over the years.
Having played and held the starting point guard position for the University of Toronto, and for Ryerson
University, Tanya strives to continually extend her passion for female empowerment around the world by using
basketball as a method of engagement.!


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Futures Infinite
!! Futures Infinite is a social enterprise in Kenya, which specializes in education, events, marketing, research and
communications initiatives that target young people.

!! Our purpose is to inspire the futures of young people.

!! Young people are faced with ever emerging challenges in their lives. They always are either knowingly or
unknowingly, searching for identity as they evolve through the routine of life: school, work, careers, values, and
relationships. They, and those that they look up to as role models, need information and knowledge that is
relevant to their needs.

!! FI works with young people in schools and out-of-school youth groups to promote entrepreneurship, workforce
preparation, financial literacy, leadership and other life skills in youth. FI organizes seminars, workshops,
camps and career fairs to give young people tools and skills to significantly enhance their success in school, at
work and in life.

!! We publish magazines in print and online, build networks and run events for youth for education,
entertainment, inspiration and avenues for self-expression. We also organize exciting events for young people
for fun, marketing, product activations, promotions and market research.

!! We provide training and technical support to help youth serving non-profit organizations to build their capacity
for good governance, resource mobilization, personal development and program management.


8

+ Overview
What is Beyond Hoops?


+ Overview of Beyond Hoops 9

“The best way to communicate a potent message to a large and receptive audience is to
present it in an easily digestible, informative, and entertaining way: sports have this ability.”

#
!! Beyond Hoops is a basketball program run by Youth Initiative Canada, with the purpose
of using the sport as an intervention to reach out to talented youth who don’t get
opportunities to excel in education and athletics because of the limitations brought
forth by life challenges and financial barriers.

!! Beyond Hoops will be launching the Kenyan chapter on December 4, 2010, and this will
be through a 5 day basketball camp in Nairobi, Kenya. Which will comprise of
international basketball players, coaches and youth educators who will facilitate the
basketball camp and life skills training with the aim of coaching youth proper
basketball fundamentals and elevate awareness about the HIV /AIDS epidemic.


10

+ Case for Creation
The problems that exists


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Case for creation: HIV/AIDS in Africa

!! Sub-Saharan Africa remains the region most heavily affected by HIV. In 2008, sub-Saharan Africa accounted for
67% of HIV infections worldwide, 68 % of new HIV infections among adults and 91 % of new infections among
children. The region also accounted for 72 % of the Worlds AIDS- related deaths in 2008.

!! The epidemic continues to have an enormous impact on households, communities, businesses, public services
and national economics in the region. In 2008 more than 14.1 million children in sub-Saharan Africa were
estimated to have lost one or both parents to AIDS, (UNAIDS REPORT).

!! There is a continued disproportionate impact on young women and girls, women’s vulnerability to HIV in sub
Saharan Africa stems not only from their greater physiological susceptibility to heterosexual transmission, but
also to severe social, legal and economic disadvantages they often confront. In Kenya young women between 15
and 19 years are three times more likely to be infected than their male counterparts.

!! Even with the significant gains that have been achieved through treatment scale up, sub Saharan Africa’s
epidemic continues to outpace the response. Preserving the long term viability of treatment programs and
mitigating the epidemic’s impact in the region requires immediate steps to elevate the priority given to HIV
prevention and to match prevention strategies with actual needs.


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Case for creation: The Case of Kenya

The youth in Kenya suffer from five(5) main statistics:

1.! The lack of life skills and misinformation force young people into early sexual debut with the
average age at first sexual debut being 17 years for both boys and girls while 37 percent of girls
experience childbearing by age 18

2.! 3.1 percent of women aged 15-24 had sexual intercourse with multiple partners; 33 percent
engaging in higher risk

3.! 98 percent of men aged 15-19 also engaged in higher risk sex

4.! Condom use among 15-24 year olds is marginal for both young men (55.3 percent) and young
women (41 percent) and HIV preventive methods was low

5.! Women aged 15-24 are four times more likely to be HIV infected compared to men of the same age
(KAIS, 2008)


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+ Recommendation
How Beyond Hoops will help solve the problem that exists


+ Recommendation: To use the sport of Basketball to instill life skills training in the youth
14

of Kenya

Proven Facts about Life Skills Training to Youth

!! Open, frank discussions of sex and sexual health at an early age does not promote promiscuity, but in fact
delays the onset of sexual activity and encourages the adoption of responsible and safer sexual practices such
as monogamous relationships and/or the consistent and correct use of condoms.

!! Young people are a heterogeneous group with diverse vulnerabilities, needs, realities and preferences.
Recognizing that no single strategy or message can have the desired effect on every young person, evidence
shows that the best HIV preventive responses are comprehensive and multidimensional.

Why use Basketball

!! Sportsmen, and in particular successful athletes, are role models – their voice is hence another way to drive
home HIV/AIDS prevention and care messages.!

!! Participation in sports benefits people living with HIV: moderate exercise indeed strengthens the immune
system, better equips the body to HIV and may delay the onset of AIDS. Sport also provides an arena for social
inclusion and support to young people.

!! Encourage young people involved in Basketball to get tested and know their status, and also encourage them to
discuss openly about HIV/AIDS.

Youth Initiative Canada recommends combining the sport of basketball with life
skills training to help increase HIV/AIDS awareness in Africa.


15

+ Key Findings
Current statistics and facts on HIV/AIDS in Africa


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Key Findings
The Facts on HIV/AIDS in Africa:

!! UNAIDS estimates that there is 3.4 million
people living with HIV / AIDS (15.5 million of
them are children)

!! Since the beginning of the epidemic, almost
60 million people have been infected with HIV
and 25 million people have died of HIV
related causes.

!! In 2008, around 430 000 children were born
with HIV, bringing to 2.1 million the total
number of children under 15 living with HIV.

!! Young people account for around 40 % of all
new adult (15+) HIV infections worldwide.

!! Sub Saharan Africa is the most affected and is
home to 67% of all people living with HIV
worldwide and 91% of all new infections
among children.


17

+ Demographics
From Canada to Kenya


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Demographics

Target Area Nairobi, Kenya
!! This project will be implemented in
Nairobi as a pilot project which the
vision of eventually replicating it in
other regions in the country

!! Nairobi (pronounced /nai’roubi/) is the
capital and largest city of Kenya

!! The name “Nairobi” comes from the
Maasai phrase Enkare Nyirobi, which
translates to “ the place of cool waters”


19

+ Overall Goal
“To establish the ‘Beyond Hoops’ program in Kenya so as to
nurture and develop latent basketball talent among youth and
also empower them to realize their rights and protection from
HIV/AIDS through basketball and life skills education.”


20

+ Objectives
Long-term and Short-term objectives of ‘Beyond Hoops’


+ 21

Objectives
Short-term Objectives Long-term Objectives
1.! To implement structured life skills training about HIV/AIDS 1.! Connect young people with successful coaches and
through basketball camps, tournaments and other fun athletes that will help them advance their skills and talent in
activities containing key and educative messages for youth basketball and also create opportunities for academic and
and youth workers in schools and in the community. athletic scholarships.

2.! Provide Support to youth in order to remove financial 2.! Reduce vulnerability to HIV/AIDS among youth; promote
barriers that prevent them to participate in structured active participation through basketball as a platform for
sports due to lack of equipment. awareness and advocacy.

3.! Reaffirm the roles and responsibilities of young people and 3.! Empower adolescent boys and girls to realize their right to
representatives of youth towards the prevention of HIV/ education and protection from HIV/AIDS, STIs, teenage
AIDS. pregnancy, early marriage, drug and substance abuse and
sexual abuse.

4.! To promote youth empowerment and active participation in
HIV/AIDS awareness and prevention programs. 4.! Establish Beyond Hoops in Kenya and eventually replicate
the program in other countries globally.

5.! Encourage young people to get tested and know their
status. 5.! Build partnership with actors in basketball fraternity and
Non-profit realms globally.

6.! Build Capacity of coaches in delivering HIV/AIDS
education in youth friendly training methodologies.

7.! Set up an office in Nairobi that will be the national focal
point, and hence ensure continuity and sustainability of
Beyond Hoops.


22

+ Program Layout
Program schedule, format and itinerary


+ 23

Program Layout
Description of activities taking place

Day One 1.! December 4th, 2010 Arrival in Nairobi,
Kenya
2.! Introduction of Coaching staff

Day Two Description of daily activities and events

Day Three Description of daily activities and events

Day Four Description of daily activities and events

Day Five Description of daily activities and events


+ 24

Timeline
Theme
Day 1 word

Theme
Day 2 word

Theme
Day 3 word

Theme
Day 4 word

Theme
Day 5 word


+ 25

Project Implementation
Strategies Activities Indicators
Conduct Reproductive Health and Sexual -! Conduct one workshop per quarter in -! # of workshops
Harm Reduction discussions with the youth each of the selected cities -! # Of youth trained
who will be participating in the camp -! Support 60 youth in each city to attend
a workshop every quarter
Community outreach programs -! Mobilize youth to carry out one -! # Outreach programs
outreach activity every quarter in -! # Of youth involved
Reproductive health, environment etc
-! Mobilize the private sector and
community stakeholders as active
participants
-! Organize community concerts and
collect donations from well -wishers to
support HIV/AIDS orphans.

Basketball camps and tournaments -! Organize basketball camps in each -! # Of camps
city, every quarter -! # Of youth participants
-! Organize a national tournament -! # Of coaches
-! Mobilize the private sector and
community stakeholders as partners

Coaches Reproductive Health Seminars -! Organize a national seminar for -! # Of coaches trained
coaches

Voluntary Counseling and Testing (CT) -! Carry out sensitization during -! # Of youth accessing CT services,
workshops disaggregated by age and gender
-! Promote CT during basketball camps -! # Of referrals effectively reported/
and tournaments through stand alone received to/from health facilities
sites
-! Promote hospital based CT


26

+ Marketing
Target market, Sponsorship


+ 27

Target markets
“The United Nations define youth as persons between the ages of 15 and 24. The United Nations
educational, scientific and cultural organization (UNESCO) understands that young people are a
heterogeneous group in constant evolution and that the experience of ‘being young’ varies enormously
across regions and within countries.”

#
!! The campaign will target young people between ages 14- 29 of age, this is because youth are
vulnerable to HIV infection as a result of many factors, including risky sexual behavior,
substance use including injection drug use, lack of correct and accurate information about
HIV/AIDS and misconceptions that HIV is not a threat to them.

!! The 2008 United Nations General Assembly special Session on HIV/AIDS noted,” poverty,
under development and illiteracy are among the principal contributing factors to the spread of
HIV/AIDS”, These factors are poignant for young people who are so often Voiceless and
powerless in society. Young people are in a transitional phase between childhood and
adulthood, and rarely taken into official statistics, policies and programs.

!! Young people are not only disproportionately affected by HIV/AIDS; they are also particularly
vulnerable to HIV infection because they lack access to sexual and reproductive health
information, education, and services. The importance of preventing HIV infections among
young people to turn the tide of the pandemic has been a consistent message in all HIV/AIDS
related commitments to date, particularly in the recent global commitment made at the United
Nations General Assembly Special Session on HIV/AIDS (UNGASS).

!! This makes it imperative that young people be at the center of prevention actions, both in
focus and in involvement, to ultimately halt the pandemic.


+ 28

Target markets
TARGET AREA
This project will be
implemented in
Nairobi as a pilot
project which the
vision of eventually
replicating it in other
regions in the country.

TARGET
MARKETS

TARGET GROUP
The project will target
young people aged 14
– 19 years in high
school, community
youth groups and Youth
basketball league.


+ 29

Target Market

Target Group Kenyan Youth
!! Youth include ages
14-27 years old
(Purple)

!! ‘Beyond Hoops’ will
target young people Target Age
aged 14 – 19 years in Group
high school, Youth
community youth
groups and Youth
basketball league. Pre-Youth/
(Red) Children

0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 Ages


+ 30

SWOT Analysis

STRENGTHS WEAKNESSES

SWOT

OPPORTUNITIES THREATS


+ 31

SWOT Analysis

Strengths Weaknesses
1.! Create an avenue of talented young 1.! *Weaknesses will be measured and
basketball players to get college re-evaluated upon the completion of
scholarships to pursue their athletic Beyond Hoops 2010*
and education endeavours.

2.! Increased awareness on HIV/AIDS
and life skills education among 30,000
youth in Kenya

3.! Increased awareness and uptake of
counseling and testing services
among youth


+ 32

SWOT Analysis

Opportunities Threats
1.! ‘Beyond Hoops’ has the ability to 1.! Teaching the sport of basketball to a
create a strong network of basketball nation that has a greater interest in
coaches and stakeholders empowered Football is the only main threat that
and active participants in HIV/AIDS presents itself.
awareness and prevention programs
for youth.

2.! The implementation of a program of
this calibre is virtually non-existent in
Kenya.


+ 33

Connecting with ‘Beyond Hoops’

Interaction Involvement

1.! Conducting Reproductive 1.! Community outreach
Health and Sexual Harm programs.
Reduction discussions with the 2.! Basketball camps and
youth who will be participating tournaments
in the camp. 3.! Voluntary counseling
2.! Leadership and personal and Testing.
development workshops
3.! Coaches Reproductive Health
Seminars


+ 34

Return on Investment

Return On Investment

3.
1. 2.
Beyond
Sponsors Kenya
Hoops


+ 35

Return on Investment
#1. For Sponsors: #2. For Kenya:

1.! Corporate Social Responsibility (CSR) 1.! Help in the fight against HIV/AIDS

2.! Brand youth with your product 2.! Motivate the 14.1 million orphans in Sub-Saharan Africa
to create motivation and become leaders for
generations to come.
3.! Create global outreach in African

3.! Build leadership skills in Youth as well as a deep
4.! Create national outreach towards diversity understanding of HIV/AIDS

5.! Help in the awareness of HIV/AIDS worldwide

#3. For Beyond Hoops:

1.! Ability to take the sport of basketball and go beyond the
court

2.! Reach a complete target market (Youth) through a 5-day
program

3.! Instill the root of a program that can carry on for
decades


36

+ Sponsorship
“Making the whole larger then the sum of its parts!”


+ 37

Sponsorship

Sponsorship Targets Sponsorship Goals
!! The goal of our sponsors will be to use 1.! Profitable relationships
‘Beyond Hoops’ as a corporate social 2.! Exposure for the company or brand
responsibility initiative through sponsorship activation on-site
!! Company initiatives should be in the or via public relations
area of one or all of the following:
1.! Youth empowerment/
Leadership
2.! Diversity
3.! HIV/AIDS awareness
4.! Sports/Healthy & Active
living
5.! Globalization
6.! Environmental sustainability


+ Sponsorship Opportunities for ‘Beyond Hoops’ 38

Gold Level Sponsor Silver Level Sponsor
!! Deliverables: !! Deliverables:
1.! Recap package of the program 1.! Recap package of the program
2.! Video footage 2.! Video footage
3.! Photographs 3.! Photographs

!! On-site Activation:
1.! Company signage banner
displayed during the program
events
2.! Product exclusivity: Youth/Staff
wearing or using products


39

+ Year in Review
How the effectiveness and efficiency of ‘Beyond Hoops’ will be
measured


+ 40

Monitoring & Evaluation
Capturing Youth’s Voices: In every camp that will be done, we will capture its impact on video and
photography by interacting and interviewing the participants directly. The video clips and photos of the
youth interviewed will be edited and filed, posted on our website and preserved for sharing and
publicity.

!! We will keep detailed accurate, complete records of expenditures made under any grants we receive,
and participate actively in the evaluation of project activities during the course of the 2010/11 fiscal
years.

!! We will submit a project report upon the completion of the 2010/11 fiscal years, to all the stakeholders
involved in supporting the project.

!! Upon request, we will provide an audited financial statement of the income and expenditure related to
the grant by an independent certified public accountant as documentation that the grant money is
spent on the purposes for which it was provided.

!! Video footage and photographs will be taken and will be used to support project evaluation activities

!! Further, evaluation of the campaign’s overall effectiveness on HIV/AIDS intervention will be measured
by the number of young people reached, number of events organized and feedback received from the
attendees of the aforementioned activities.


+ 41

Recaps

!! For all sponsors and supporters of the ‘Beyond Hoops’ program Youth Initiative Canada
will tailor a recapturing of the program to highlight the specific interest of their
company.

!! Beyond Hoops after the conclusion of the program will be combined into presentation
format annually so that sponsors who couldn’t be there physically will be able to view
the impact their contribution has made towards a great cause.


Contact:

James Kamau
Exec Director
Youth Initiative Canada
+ 1 604 805 7302
youthinitiativecanada@gmail.com
http://www.youthinitiativecanada.webs.com

+
Budget

YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010 42

Beyond hoops youth camp africa

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