Apple case study 2012 i pad update
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This document discusses Apple's corporate strategy as seen through its development and success of the iPod and iPad products. It describes how Apple undertook a systematic evaluation of product options before selecting music players, launching the iPod in 2001. The iPod was highly successful, driving significant revenue, profit, and share price growth. Apple later leveraged the iPod's success through the launch of the iPad in 2010, which has become the dominant brand for tablet devices through Apple's focus on design, ease of use, apps, and ecosystem. The document examines how Apple has achieved ongoing growth and market dominance through innovative products and premium pricing strategies.
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Apple case study 2012 i pad update
- 1. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K Ashcroft
- 2. pdate U What does it tell us about Apple corporate strategy Second Edition April 2012 J K Ashcroft
- 3. First a recap The Digital Hub Strategy 2001 Second Edition April 2012 J K Ashcroft
- 4. J K Ashcroft
- 5. Launch of the iPod J K Ashcroft
- 6. Apple looking for a digital consumer device Undertakes a systematic evaluation of alternative product options Video Games DVD players and recorders J K Ashcroft
- 7. using 3D market profile J K Ashcroft
- 8. Launches the iPod “Music on the move” “1000 tunes in your pocket” “so why music, we all love music It’s a huge market and nobody has got it right” J K Ashcroft
- 9. Music ticks all the boxes using 3D market profile J K Ashcroft
- 10. Since then ... sales have soared J K Ashcroft
- 11. profits have followed J K Ashcroft
- 12. as has the ROS J K Ashcroft
- 13. so too the share price and the market cap J K Ashcroft
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- 17. “EBITDA off the charts” J K Ashcroft
- 18. Sales growth gets 3rd lease of life J K Ashcroft
- 19. Time ........... Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate] and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time J K Ashcroft
- 20. 575 million Digital Devices Sold iPod, iPhone, IPad J K Ashcroft
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- 28. Latest in Amsterdam March 2012 J K Ashcroft
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- 32. auto focus auto face detection 3.1 million pixels Voice Dictation auto focus auto face detection
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- 34. 1 Retina Display 2 A5X Chip 3 5 MP camera 4 HD1080p video recording 5 Voice Dictation 6 4G LTE wireless tech 7 Battery Life 8 Light @ 1.4 lbs J K Ashcroft
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- 36. The iPad priced at $499 - the iPad 2 drops to...... J K Ashcroft
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- 38. Prior Premium Pricing - then Price Point Proliferation J K Ashcroft
- 39. as with the iPod Prior Premium Pricing Price Point Proliferation J K Ashcroft
- 40. iPad is the way ahead J K Ashcroft
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- 42. iPad brand dominant Apps for the iPad J K Ashcroft
- 43. Great software like iTunes J K Ashcroft
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- 48. 2012 latest J K Ashcroft
- 49. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K Ashcroft
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