It's clear that good decisions are predicated on good data. But gathering this data and translating it into action remain key challenges for mission-driven organizations. Join Josh Knauer, CEO of Rhiza Labs for a discussion of the methods and technologies nonprofits use to gather community-sourced, actionable information. Have staff in the field? Use mobile devices to turn existing employees into roving data collectors. Handheld devices are revolutionizing everything from surveying vacant properties to managing voluminous human services paperwork. Using mobile data collection tools, nonprofit professionals can collect information about the communities they serve while performing their programmatic duties. New technology allows existing databases to seamlessly import this data to create a constantly-evolving glimpse into current community conditions.
Takeaways:
1. Learn how non-profits can leverage mobile data collection and controlled crowdsourcing to generate community-contributed data
2. Learn how to use new visualization tools to turn data into actionable information
3. Understand how to motivate volunteers to participate in data creation
People Powered Data presentation at NTEN NTC by Josh Knauer
1. People Powered Data
Josh Knauer, CEO Rhiza Labs
knauer@rhizalabs.com and @jknauer
Session Hashtag: #10NTCppd
2. A Few Common Examples of Crowd Sourcing
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@jknauer
Reputation Management Session:
#10NTCppd
3. A Few Common Examples of Crowd Sourcing
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Presenter:
@jknauer
Reputation Management Knowledge Management Session:
#10NTCppd
4. A Few Common Examples of Crowd Sourcing
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@jknauer
Reputation Management Knowledge Management Session:
#10NTCppd
Content Creation
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@jknauer
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Basic Idea:
In many cases, collective knowledge
is greater than an individual’s.
Image source: cooltownstudios.com
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@jknauer
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Is there a way to get The Crowd to help The Experts?
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@jknauer
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Controlled Crowd Sourcing
Accept user contributions, but filter through experts for accuracy
9. Best Practices for Controlled Crowd Sourcing
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1. Clearly identify purpose and intent @jknauer
Session:
#10NTCppd
2. Define who your target crowd will be
3. Know who your expert filters will be
4. Determine how you will measure success
5. Create the simplest form possible to achieve goal
6. Tell the crowd clearly what you need/expect from them
7. Help the crowd promote itself
8. Be transparent: provide feedback/results
10. A quick example
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@jknauer
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#10NTCppd
H1N1 Swine Flu Outbreak - Where is it?
11. A quick example
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@jknauer
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12. A quick example
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@jknauer
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Is it safe to send our kids to school?
13. Official sources were not actionable
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@jknauer
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#10NTCppd
Government Maps of the H1N1 Swine Flu - WHO
14. Official sources were not actionable
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@jknauer
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Government Maps of the H1N1 Swine Flu - CDC
15. Best Practices applied to FluTracker
1. Purpose: Help answer questions “Is TWITTER
swine flu occurring near me?” and Presenter:
@jknauer
“Where are cases concentrated” Session:
#10NTCppd
2. Target Crowd: Any web user who is
willing to help
3. Expert Filters: Doctors/Flu Researchers
4. Success: Hits on website, media
mentions, site embeds, data considered
“trusted”
5. Simple Form: (next slide)
6. Instructions to Crowd: Web text
7. Crowd Self Promotion: Users can
analyze data “their way” and publish,
standard social network hooks, named
recognition for contributions, user forum
8. Be Transparent: All data published live
to browsable web map, data downloads
in different formats, methodology
explained on site, direct access to expert
filters through web forum
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@jknauer
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...creates a structure for the data
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@jknauer
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Controlled Crowd Sourcing
Filter user submissions through medical experts
who could determine whether a report was accurate or not
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@jknauer
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Published online: flutracker.rhizalabs.com
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@jknauer
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Published online: flutracker.rhizalabs.com
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@jknauer
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#10NTCppd
Published online: flutracker.rhizalabs.com
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@jknauer
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#10NTCppd
Published online: flutracker.rhizalabs.com
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Presenter:
@jknauer
Session:
#10NTCppd
Published online: flutracker.rhizalabs.com
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Presenter:
@jknauer
Session:
#10NTCppd
Published online: flutracker.rhizalabs.com
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@jknauer
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#10NTCppd
All data published in many formats
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@jknauer
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Users create their own views of the data in Rhiza Insight
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@jknauer
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Users create their own views of the data in Rhiza Insight
29. FluTracker Stats
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Effort to launch: 48 hours @jknauer
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Avg visitors/day: ~100,000
User contributed reports: ~80,000
Users from over 192 countries
Days ahead of CDC reports:
- initially: 5-6+
- eventually: CDC stopped counting
Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites
30. FluTracker Stats
TWITTER
Presenter:
Effort to launch: 48 hours @jknauer
Session:
#10NTCppd
Avg visitors/day: ~100,000
User contributed reports: ~80,000
Users from over 192 countries
Days ahead of CDC reports:
- initially: 5-6+
- eventually: CDC stopped counting
Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites
31. Now you try it...
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Presenter:
@jknauer
Session:
#10NTCppd
Controlled Crowd Sourcing Exercise
32. Controlled crowd sourcing exercise:
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Presenter:
@jknauer
1. Clearly identify purpose and intent Session:
#10NTCppd
2. Define who your target crowd will be
3. Know who your expert filters will be
4. Determine how you will measure success
5. Create the simplest form possible to achieve goal
6. Tell the crowd clearly what you need/expect from them
7. Help the crowd promote itself
8. Be transparent: provide feedback/results
33. Controlled crowd sourcing exercise: Results
TWITTER
Presenter:
@jknauer
Session:
#10NTCppd
ACTUAL NOTES FROM SESSION:
Client: Anti-Drug Coalition of Washington
County, TN
1. Purpose: Define & locate communities involved in
binge drinking.
2. Target Crowd: Anyone who lives in community
3. Expert Filters: Coalition leaders
4. Success: # of reports approved and # no in
school/college
5. Simple Form: # drinks, time period, zipcode/
town, reason to believe the report, description of
problem, where drinking occurs (school, home,
etc), status of binge drinker
6. Clarity: Complete form to help better understand
binge drinking
7. Promotion: forward to a friend, Facebook, email,
geotargeting
8. Feedback
34. Controlled crowd sourcing exercise: Results
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Presenter:
@jknauer
Session:
#10NTCppd
ACTUAL NOTES FROM SESSION:
Client: Atlanta History Center -
www.atlantahistorycenter.org
1. Purpose: Gather experiences of people who live or
who have lived in Atlanta for inclusion in new
exhibits.
2. Target Crowd: People of all ethnic groups who
live in Atlanta or who may have lived here, or
perhaps students who could go out and interview
people/collect data.
3. Expert Filters: Local historians, architects,
teachers
4. Success: Completeness of exhibit and inclusion of
all contributors’ experiences.
5. Simple Form: date/time, location, structured
questions that help to evoke a story (or stories) as
a response.
35. Controlled crowd sourcing exercise: Results
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Presenter:
@jknauer
Session:
#10NTCppd
Client: Pathfinder International
ACTUAL NOTES FROM SESSION:
www.pathfind.org
1. Purpose: Identify pregnant women w/health
challenges and find closest health resources for
them.
2. Target Crowd: Pregnant women and their
caretakers
3. Expert Filters: Doctors/Community health
workers
4. Success: # of connections made, measurable use
of data/service, healthier outcomes
5. Simple Form: date/time, location, # of parents, #
of siblings/age, description of health issues
47. Tools Used:
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@jknauer
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+
Web-based data
aggregation, visualization
and publishing tool
Rhiza Insight:
http://rhizalabs.com
48. TWITTER
Presenter:
@jknauer
Session:
#10NTCppd
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49. TWITTER
Presenter:
@jknauer
Session:
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People Powered Data
Josh Knauer, CEO Rhiza Labs
knauer@rhizalabs.com and @jknauer
Session Hashtag: #10NTCppd