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People Powered Data


   Josh Knauer, CEO Rhiza Labs
 knauer@rhizalabs.com and @jknauer


   Session Hashtag: #10NTCppd
A Few Common Examples of Crowd Sourcing

                                           TWITTER
                                           Presenter:
                                           @jknauer
  Reputation Management                     Session:
                                          #10NTCppd
A Few Common Examples of Crowd Sourcing

                                                  TWITTER
                                                  Presenter:
                                                  @jknauer
  Reputation Management   Knowledge Management     Session:
                                                 #10NTCppd
A Few Common Examples of Crowd Sourcing

                                                        TWITTER
                                                        Presenter:
                                                        @jknauer
  Reputation Management         Knowledge Management     Session:
                                                       #10NTCppd




                    Content Creation
TWITTER
                                                    Presenter:
                                                    @jknauer
                                                     Session:
                                                   #10NTCppd




            Basic Idea:
In many cases, collective knowledge
   is greater than an individual’s.


                                      Image source: cooltownstudios.com
Sometimes individuals/experts do know more...

                                                 TWITTER
                                                 Presenter:
                                                 @jknauer
                                                  Session:
                                                #10NTCppd
TWITTER
                                                    Presenter:
                                                    @jknauer
                                                     Session:
                                                   #10NTCppd




Is there a way to get The Crowd to help The Experts?
TWITTER
                                                               Presenter:
                                                               @jknauer
                                                                Session:
                                                              #10NTCppd




                 Controlled Crowd Sourcing
Accept user contributions, but filter through experts for accuracy
Best Practices for Controlled Crowd Sourcing

                                                                   TWITTER
                                                                   Presenter:
           1. Clearly identify purpose and intent                  @jknauer
                                                                    Session:
                                                                  #10NTCppd

           2. Define who your target crowd will be

           3. Know who your expert filters will be

           4. Determine how you will measure success

           5. Create the simplest form possible to achieve goal

           6. Tell the crowd clearly what you need/expect from them

           7. Help the crowd promote itself

           8. Be transparent: provide feedback/results
A quick example

                                                    TWITTER
                                                    Presenter:
                                                    @jknauer
                                                     Session:
                                                   #10NTCppd




          H1N1 Swine Flu Outbreak - Where is it?
A quick example

                   TWITTER
                   Presenter:
                   @jknauer
                    Session:
                  #10NTCppd
A quick example

                                                     TWITTER
                                                     Presenter:
                                                     @jknauer
                                                      Session:
                                                    #10NTCppd




           Is it safe to send our kids to school?
Official sources were not actionable

                                                         TWITTER
                                                         Presenter:
                                                         @jknauer
                                                          Session:
                                                        #10NTCppd




          Government Maps of the H1N1 Swine Flu - WHO
Official sources were not actionable

                                                      TWITTER
                                                      Presenter:
                                                      @jknauer
                                                       Session:
                                                     #10NTCppd




       Government Maps of the H1N1 Swine Flu - CDC
Best Practices applied to FluTracker
                     1. Purpose: Help answer questions “Is            TWITTER
                        swine flu occurring near me?” and             Presenter:
                                                                      @jknauer
                        “Where are cases concentrated”                 Session:
                                                                     #10NTCppd
                     2. Target Crowd: Any web user who is
                        willing to help
                     3. Expert Filters: Doctors/Flu Researchers
                     4. Success: Hits on website, media
                        mentions, site embeds, data considered
                        “trusted”
                     5. Simple Form: (next slide)
                     6. Instructions to Crowd: Web text
                     7. Crowd Self Promotion: Users can
                        analyze data “their way” and publish,
                        standard social network hooks, named
                        recognition for contributions, user forum
                     8. Be Transparent: All data published live
                        to browsable web map, data downloads
                        in different formats, methodology
                        explained on site, direct access to expert
                        filters through web forum
TWITTER
                                   Presenter:
                                   @jknauer
                                    Session:
                                  #10NTCppd




Quick & easy data entry form...
TWITTER
                                       Presenter:
                                       @jknauer
                                        Session:
                                      #10NTCppd




...creates a structure for the data
TWITTER
                                                        Presenter:
                                                        @jknauer
                                                         Session:
                                                       #10NTCppd




               Controlled Crowd Sourcing
     Filter user submissions through medical experts
who could determine whether a report was accurate or not
TWITTER
                                              Presenter:
                                              @jknauer
                                               Session:
                                             #10NTCppd




Published online: flutracker.rhizalabs.com
TWITTER
                                              Presenter:
                                              @jknauer
                                               Session:
                                             #10NTCppd




Published online: flutracker.rhizalabs.com
TWITTER
                                              Presenter:
                                              @jknauer
                                               Session:
                                             #10NTCppd




Published online: flutracker.rhizalabs.com
TWITTER
                                              Presenter:
                                              @jknauer
                                               Session:
                                             #10NTCppd




Published online: flutracker.rhizalabs.com
TWITTER
                                              Presenter:
                                              @jknauer
                                               Session:
                                             #10NTCppd




Published online: flutracker.rhizalabs.com
TWITTER
                                              Presenter:
                                              @jknauer
                                               Session:
                                             #10NTCppd




Published online: flutracker.rhizalabs.com
TWITTER
                                      Presenter:
                                      @jknauer
                                       Session:
                                     #10NTCppd




All data published in many formats
TWITTER
                                                       Presenter:
                                                       @jknauer
                                                        Session:
                                                      #10NTCppd




Users create their own views of the data in Rhiza Insight
TWITTER
                                                       Presenter:
                                                       @jknauer
                                                        Session:
                                                      #10NTCppd




Users create their own views of the data in Rhiza Insight
Users create their own views of the data in Rhiza Insight
FluTracker Stats
                               TWITTER
                               Presenter:
Effort to launch: 48 hours     @jknauer
                                Session:
                              #10NTCppd
Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from over 192 countries

Days ahead of CDC reports:
   - initially: 5-6+
   - eventually: CDC stopped counting

Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites
FluTracker Stats
                               TWITTER
                               Presenter:
Effort to launch: 48 hours     @jknauer
                                Session:
                              #10NTCppd
Avg visitors/day: ~100,000

User contributed reports: ~80,000

Users from over 192 countries

Days ahead of CDC reports:
   - initially: 5-6+
   - eventually: CDC stopped counting

Used by: CDC, DHS, DoD, EPA, FAA,
embedded in over 600 news media
sites
Now you try it...

                                                   TWITTER
                                                   Presenter:
                                                   @jknauer
                                                    Session:
                                                  #10NTCppd




             Controlled Crowd Sourcing Exercise
Controlled crowd sourcing exercise:

                                                                   TWITTER
                                                                   Presenter:
                                                                   @jknauer
           1. Clearly identify purpose and intent                   Session:
                                                                  #10NTCppd

           2. Define who your target crowd will be

           3. Know who your expert filters will be

           4. Determine how you will measure success

           5. Create the simplest form possible to achieve goal

           6. Tell the crowd clearly what you need/expect from them

           7. Help the crowd promote itself

           8. Be transparent: provide feedback/results
Controlled crowd sourcing exercise: Results

                                                                                 TWITTER
                                                                                 Presenter:
                                                                                 @jknauer
                                                                                  Session:
                                                                                #10NTCppd


                                                          ACTUAL NOTES FROM SESSION:

Client: Anti-Drug Coalition of Washington
County, TN

1.   Purpose: Define & locate communities involved in
     binge drinking.
2.   Target Crowd: Anyone who lives in community
3.   Expert Filters: Coalition leaders
4.   Success: # of reports approved and # no in
     school/college
5.   Simple Form: # drinks, time period, zipcode/
     town, reason to believe the report, description of
     problem, where drinking occurs (school, home,
     etc), status of binge drinker
6.   Clarity: Complete form to help better understand
     binge drinking
7.   Promotion: forward to a friend, Facebook, email,
     geotargeting
8.   Feedback
Controlled crowd sourcing exercise: Results

                                                                                      TWITTER
                                                                                      Presenter:
                                                                                      @jknauer
                                                                                       Session:
                                                                                     #10NTCppd


                                                            ACTUAL NOTES FROM SESSION:

Client: Atlanta History Center -
www.atlantahistorycenter.org

1.   Purpose: Gather experiences of people who live or
     who have lived in Atlanta for inclusion in new
     exhibits.
2.   Target Crowd: People of all ethnic groups who
     live in Atlanta or who may have lived here, or
     perhaps students who could go out and interview
     people/collect data.
3.   Expert Filters: Local historians, architects,
     teachers
4.   Success: Completeness of exhibit and inclusion of
     all contributors’ experiences.
5.   Simple Form: date/time, location, structured
     questions that help to evoke a story (or stories) as
     a response.
Controlled crowd sourcing exercise: Results

                                                                                   TWITTER
                                                                                   Presenter:
                                                                                   @jknauer
                                                                                    Session:
                                                                                  #10NTCppd
Client: Pathfinder International
                                                         ACTUAL NOTES FROM SESSION:
www.pathfind.org

1.   Purpose: Identify pregnant women w/health
     challenges and find closest health resources for
     them.
2.   Target Crowd: Pregnant women and their
     caretakers
3.   Expert Filters: Doctors/Community health
     workers
4.   Success: # of connections made, measurable use
     of data/service, healthier outcomes
5.   Simple Form: date/time, location, # of parents, #
     of siblings/age, description of health issues
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd




       Surui Tribe
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Surui Carbon Project

                        TWITTER
                        Presenter:
                        @jknauer
                         Session:
                       #10NTCppd
Tools Used:

                                             TWITTER
                                             Presenter:
                                             @jknauer
                                              Session:
                                            #10NTCppd




              +
                      Web-based data
                  aggregation, visualization
                     and publishing tool
                        Rhiza Insight:
                     http://rhizalabs.com
TWITTER
                                                                                 Presenter:
                                                                                 @jknauer
                                                                                  Session:
                                                                                #10NTCppd


    Call In                               Text                     Online




Call 404.939.4909                Text 213 to 69866           Visit nten.org/ntc-eval
 Enter Code 213                                                  Enter Code 213

    Session feedback powered by:




   Tell Us and You Could Win a Free 2011 NTC Registration!
TWITTER
                                      Presenter:
                                      @jknauer
                                       Session:
                                     #10NTCppd




People Powered Data


   Josh Knauer, CEO Rhiza Labs
 knauer@rhizalabs.com and @jknauer


   Session Hashtag: #10NTCppd

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People Powered Data presentation at NTEN NTC by Josh Knauer

  • 1. People Powered Data Josh Knauer, CEO Rhiza Labs knauer@rhizalabs.com and @jknauer Session Hashtag: #10NTCppd
  • 2. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Session: #10NTCppd
  • 3. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Knowledge Management Session: #10NTCppd
  • 4. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Knowledge Management Session: #10NTCppd Content Creation
  • 5. TWITTER Presenter: @jknauer Session: #10NTCppd Basic Idea: In many cases, collective knowledge is greater than an individual’s. Image source: cooltownstudios.com
  • 6. Sometimes individuals/experts do know more... TWITTER Presenter: @jknauer Session: #10NTCppd
  • 7. TWITTER Presenter: @jknauer Session: #10NTCppd Is there a way to get The Crowd to help The Experts?
  • 8. TWITTER Presenter: @jknauer Session: #10NTCppd Controlled Crowd Sourcing Accept user contributions, but filter through experts for accuracy
  • 9. Best Practices for Controlled Crowd Sourcing TWITTER Presenter: 1. Clearly identify purpose and intent @jknauer Session: #10NTCppd 2. Define who your target crowd will be 3. Know who your expert filters will be 4. Determine how you will measure success 5. Create the simplest form possible to achieve goal 6. Tell the crowd clearly what you need/expect from them 7. Help the crowd promote itself 8. Be transparent: provide feedback/results
  • 10. A quick example TWITTER Presenter: @jknauer Session: #10NTCppd H1N1 Swine Flu Outbreak - Where is it?
  • 11. A quick example TWITTER Presenter: @jknauer Session: #10NTCppd
  • 12. A quick example TWITTER Presenter: @jknauer Session: #10NTCppd Is it safe to send our kids to school?
  • 13. Official sources were not actionable TWITTER Presenter: @jknauer Session: #10NTCppd Government Maps of the H1N1 Swine Flu - WHO
  • 14. Official sources were not actionable TWITTER Presenter: @jknauer Session: #10NTCppd Government Maps of the H1N1 Swine Flu - CDC
  • 15. Best Practices applied to FluTracker 1. Purpose: Help answer questions “Is TWITTER swine flu occurring near me?” and Presenter: @jknauer “Where are cases concentrated” Session: #10NTCppd 2. Target Crowd: Any web user who is willing to help 3. Expert Filters: Doctors/Flu Researchers 4. Success: Hits on website, media mentions, site embeds, data considered “trusted” 5. Simple Form: (next slide) 6. Instructions to Crowd: Web text 7. Crowd Self Promotion: Users can analyze data “their way” and publish, standard social network hooks, named recognition for contributions, user forum 8. Be Transparent: All data published live to browsable web map, data downloads in different formats, methodology explained on site, direct access to expert filters through web forum
  • 16. TWITTER Presenter: @jknauer Session: #10NTCppd Quick & easy data entry form...
  • 17. TWITTER Presenter: @jknauer Session: #10NTCppd ...creates a structure for the data
  • 18. TWITTER Presenter: @jknauer Session: #10NTCppd Controlled Crowd Sourcing Filter user submissions through medical experts who could determine whether a report was accurate or not
  • 19. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
  • 20. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
  • 21. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
  • 22. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
  • 23. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
  • 24. TWITTER Presenter: @jknauer Session: #10NTCppd Published online: flutracker.rhizalabs.com
  • 25. TWITTER Presenter: @jknauer Session: #10NTCppd All data published in many formats
  • 26. TWITTER Presenter: @jknauer Session: #10NTCppd Users create their own views of the data in Rhiza Insight
  • 27. TWITTER Presenter: @jknauer Session: #10NTCppd Users create their own views of the data in Rhiza Insight
  • 28. Users create their own views of the data in Rhiza Insight
  • 29. FluTracker Stats TWITTER Presenter: Effort to launch: 48 hours @jknauer Session: #10NTCppd Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
  • 30. FluTracker Stats TWITTER Presenter: Effort to launch: 48 hours @jknauer Session: #10NTCppd Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites
  • 31. Now you try it... TWITTER Presenter: @jknauer Session: #10NTCppd Controlled Crowd Sourcing Exercise
  • 32. Controlled crowd sourcing exercise: TWITTER Presenter: @jknauer 1. Clearly identify purpose and intent Session: #10NTCppd 2. Define who your target crowd will be 3. Know who your expert filters will be 4. Determine how you will measure success 5. Create the simplest form possible to achieve goal 6. Tell the crowd clearly what you need/expect from them 7. Help the crowd promote itself 8. Be transparent: provide feedback/results
  • 33. Controlled crowd sourcing exercise: Results TWITTER Presenter: @jknauer Session: #10NTCppd ACTUAL NOTES FROM SESSION: Client: Anti-Drug Coalition of Washington County, TN 1. Purpose: Define & locate communities involved in binge drinking. 2. Target Crowd: Anyone who lives in community 3. Expert Filters: Coalition leaders 4. Success: # of reports approved and # no in school/college 5. Simple Form: # drinks, time period, zipcode/ town, reason to believe the report, description of problem, where drinking occurs (school, home, etc), status of binge drinker 6. Clarity: Complete form to help better understand binge drinking 7. Promotion: forward to a friend, Facebook, email, geotargeting 8. Feedback
  • 34. Controlled crowd sourcing exercise: Results TWITTER Presenter: @jknauer Session: #10NTCppd ACTUAL NOTES FROM SESSION: Client: Atlanta History Center - www.atlantahistorycenter.org 1. Purpose: Gather experiences of people who live or who have lived in Atlanta for inclusion in new exhibits. 2. Target Crowd: People of all ethnic groups who live in Atlanta or who may have lived here, or perhaps students who could go out and interview people/collect data. 3. Expert Filters: Local historians, architects, teachers 4. Success: Completeness of exhibit and inclusion of all contributors’ experiences. 5. Simple Form: date/time, location, structured questions that help to evoke a story (or stories) as a response.
  • 35. Controlled crowd sourcing exercise: Results TWITTER Presenter: @jknauer Session: #10NTCppd Client: Pathfinder International ACTUAL NOTES FROM SESSION: www.pathfind.org 1. Purpose: Identify pregnant women w/health challenges and find closest health resources for them. 2. Target Crowd: Pregnant women and their caretakers 3. Expert Filters: Doctors/Community health workers 4. Success: # of connections made, measurable use of data/service, healthier outcomes 5. Simple Form: date/time, location, # of parents, # of siblings/age, description of health issues
  • 36. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 37. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd Surui Tribe
  • 38. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 39. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 40. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 41. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 42. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 43. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 44. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 45. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 46. Surui Carbon Project TWITTER Presenter: @jknauer Session: #10NTCppd
  • 47. Tools Used: TWITTER Presenter: @jknauer Session: #10NTCppd + Web-based data aggregation, visualization and publishing tool Rhiza Insight: http://rhizalabs.com
  • 48. TWITTER Presenter: @jknauer Session: #10NTCppd Call In Text Online Call 404.939.4909 Text 213 to 69866 Visit nten.org/ntc-eval Enter Code 213 Enter Code 213 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
  • 49. TWITTER Presenter: @jknauer Session: #10NTCppd People Powered Data Josh Knauer, CEO Rhiza Labs knauer@rhizalabs.com and @jknauer Session Hashtag: #10NTCppd

Notas del editor