How the Commercial Real Estate Industry is using social media.

1. How tHe CommerCial real estate industry
is using soCial media
Jan Korb

2. How businesses are using
tHis teCHnology
Recruiting
Reputation Building
Competitive Intelligence
Marketing & Promotion
Thought Leadership

3. top 10 Cre firms as listed by
tHe tenant advisor
Colliers International – Twitter, LinkedIn, Widget, YouTube and Facebook
Cushman & Wakefield – (LinkedIn not listed on website)
Duke Realty Corp – (LinkedIn not listed on website)
The Inland Real Estate Group of Cos., – (LinkedIn not listed on website)
NAI Global – Blog, Facebook, LinkedIn & Twitter (YouTube channel, not listed on website)
Interstate Hotels & Resorts – Facebook (LinkedIn not listed on website)
CB Richard Ellis Group – Facebook, Twitter (LinkedIn not listed on website)
Campden Property Trust – Mobile site link
Mack-Cali Realty Corp – (LinkedIn not listed on website)
Pennsylvania Real Estate Investment Trust - (LinkedIn not listed on website)

4. Recruiting

5. RECRUITING

6. RECRUITING

7. Reputation Building

8. REPUTATION BUILDING
“Word. Of. Mouth.
End of story.”
Create something beneficial
to people and they’ll tell
everyone about it FOR you.”
Peter Shankman
Founder of HARO

9. REPUTATION BUILDING

10. REPUTATION
BUILDING
A full 25% of Fortune Global 100 firms utilize
Twitter, Facebook, YouTube and blogs.
* Sharing Company news (88%)
* Providing Customer service (40%)
* Promoting Deals (28%)
* Recruitment (10%)

11. REPUTATION
BUILDING

12. REPUTATION
BUILDING

13. REPUTATION
BUILDING

14. REPUTATION
BUILDING

15. REPUTATION
BUILDING

16. REPUTATION
BUILDING

17. REPUTATION
BUILDING

18. REPUTATION
BUILDING

19. REPUTATION
BUILDING

20. REPUTATION
BUILDING

21. REPUTATION
BUILDING

22. REPUTATION
BUILDING

23. REPUTATION
BUILDING

24. REPUTATION
BUILDING

25. Competitive Intelligence

26. COMPETITIVE
INTELLIGENCE

27. COMPETITIVE
INTELLIGENCE

28. Marketing Promotion

29. MARKETING
PROMOTION
CRE groups on LinkedIn

30. MARKETING
PROMOTION
Broadcast/message board
approach

31. MARKETING
PROMOTION
Interacting with industry
leaders

32. MARKETING
PROMOTION
Engaged and Interactive

33. Thought Leadership

34. THOUGHT LEADERSHIP
Create content, interact
and engage.

35. THOUGHT LEADERSHIP

36. Case Study

37. CASE STUDY

38. CASE STUDY
Tactics:
#1 Created a blog to join online conversation
#2 Established an active Twitter account
#3 Created a LinkedIn Group and Facebook Fan Page
#4 Modified press release strategy for blogger coverage
#5 Promoted social media channels on company website
and in email signatures
#6 Monitor metrics for success

39. CASE STUDY

40. CASE STUDY
Results:
After six months, the campaign resulted in:
• 10,230 unique blog page views in Q3
• 280 Twitter followers
• 141 members of their LinkedIn Group
• 155% increase in unique web visitors
Leads by source:
• 55% inbound web
• 23% trade shows
• 20.5% email
• 1.5% seminars

41. Next Steps

42. NEXT STEPS
Sign Up
Reserve your name in social media channels regardless how soon
you plan on using it.
Populate
Populate your accounts with your bio information and link to your
corporate website.
Lurk
Test the waters by observing.You don’t have to interact right away.
Participate
Begin by keeping your status updated with business-related happenings.

43. NEXT STEPS
S = Set SMART Goals
E = Establish a Workflow
E = Engage and build relationships
D = Don’t forget your website

44. Questions?
jkorb@bbased.com
Twitter: @JanKorb or @BroadBased
Facebook, LinkedIn
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