Water Wastewater Management Media Kit - Global Marketplace
The Digital Experience
1. The Digital Experience
It’s well beyond the Web site
John Kottcamp, Chief Marketing Strategist
Integrated Marketing Communications Conference, Kansas City, October 8, 2009
2. But first, who are we
Ascentium is a digital agency dedicated to creating exceptional, results-
oriented user experiences - because their outcomes form the core of an
organization’s success.
A Little about us:
• Ranked #27 among Ad Age’s Top 50 Digital Agencies
• Recently featured in Q2 2009 Forrester Wave® for Interactive Agencies –
Web Design
• Inc. 500/5000 list named Ascentium of the fastest-growing private companies
in America 5 times since 2005.
• Microsoft 2009 Partner of the Year for CRM
• Based in Bellevue, Washington
• With almost 500 employees in 6 offices across the country and in the UK
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3. And you may have heard of a few of our Clients
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19. Mobile
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20. Where do we go from here…
• In today’s world, companies and brands need to reach across all the
manifestations of the web experience
• Your customers don’t differentiate your brand where ever they encounter it
• If you don’t guide their perception of your brand, they will without you
• Its up to you to start looking at the bigger picture
The Integrated Digital Experience, or IDE
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21. Integrated Digital Experience – A Marketing Perspective
• Brand Awareness
• Brand Engagement
• Brand Loyalty
• Brand Evangelism
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22. IDE - Marketing Print
Twitter Broadcast
Social
Cable
Networks
Blog Outdoor
Brand
Landing Direct
Pages Mail
Website Email
Search Banners
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23. Integrated Digital Experience – A Sales Perspective
•Product Awareness
•Consideration
•Preference
•Purchase
•Retention
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24. IDE Sales
Email
Partners Events
Portals CRM Webinars
Collateral Website
Lead
Nurturing
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25. IDE Website Flash/
Silverlight
Content
Cookies/
Management
Bookmarks
System
Web
Analytics Website “My sites”
Landing
Personalized
Pages
Widgets/
Gadgets
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26. IDE Ecommerce
Website
Payment
Analytics
Processing
Commerce
Platform
Affiliate Order
Program Management
Content
Management CRM
System
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27. IDE Social Media
Facebook
YouTube Blogs
Website
LinkedIn Forums
Yammer Twitter
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28. IDE Mobile
Voice
iPhone
SMS Text
APPs.
Mobile
Device
Wireless Mobile
Email Web
Bluetooth Wi-Fi
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29. Integrated Digital Experience
Facebook
Campaign
LinkedIn
Site
Banner
Twitter
Ad
Website
I Phone
Yammer
App.
Mobile
Blog
WAP
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30. A couple of Examples
A little bit of Heaven and …
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31. Find your audience where they live
Tech buyers and influencers watch G4 Attack of the Show
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32. We went to where the audience hangs out and hooked
them with a relevant search term – Oliva Munn in this case
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33. And we integrated the experience between Youtube, a
campaign landing page and a corporate Website
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34. Tap into an existing community
And integrate Web, 3d animation and blogs
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35. Conclusions
1. The Web has evolved into much more than Websites
2. With social networking sites like Facebook and LinkedIn, its no longer a
question of if your company belongs, it’s a must
3. Your Web site should be the hub, with a strong linking strategy across all
web experiences
4. Every place you exist on the Web needs to reflect your brand (but that
doesn’t mean its has to be branded.
Oh, and by the way…
Integrated experience isn’t limited to the Web
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