Jkrisiloffchallengefigureskating05202013

INDIANA SPORTS CORP, 2013

2016 ISU World Skating Championships

Proposal from the City of Indianapolis

Jarrod Krisiloff
5/16/2013

The following document is a response to an RFP issued by the U.S Figure Skating to host the
2016 ISU World Figure Skating Championships tentatively scheduled for March 21-27th.


Contents
Introduction (Page 2)
Indiana Sports Corp Bio (Page 3)
RFP Requirements (Page 4-15)
A. Community letters of support (Financial, marketing and hosting)
B. Completed application form
C. Acknowledgement to work with U.S. Figure Skating to host event while implementing
ISU requirements as outlined in the attached Memorandum.
D. Local Organization chart
E. Host committee budget
F. Marketing plan and timeline
G. Letter of competition venue and practice arena confirm dates
H. Signed Arena Rider – Competition Venue
I. Signed Arena Rider – Practice Venue
J. Diagrams of Venues
K. Confirmation of hotel block
L. Signed Hotel rider for all proposed hotels
M. Proposed shuttle and transportation plan
N. Area maps showing venue location as they relate to hotels and airport

1
Friday, November 01, 2013


Introduction
The Indiana Sports Corp in conjunction with the City of Indianapolis would like to be
awarded the honor to host the ISU World Figure Skating Championship in 2016. The City of
Indianapolis has a long history of hosting world class amateur, international and professional
sports events. Indianapolis is the home of the historic Indianapolis Motor Speedway (Auto
Racing), Indianapolis Colts (NFL), Indiana Pacers (NBA), Indianapolis Indians (MiLB) and has
hosted championship events including the 2012 NFL Super Bowl, several NCAA Men’s and
Women’s Final Four events, the 1987 Pan American Games as well as many other collegiate
regional and national championships. To say that Indianapolis is a sports town is an
understatement. Not only has Indianapolis hosted fantastic events, but Indianapolis is also the
home of USA Track and Field, USA Swimming, USA Gymnastics, the NCAA and other national
sporting organizations. Indianapolis’s interest in bringing the 2016 ISU World Figure Skating
Championship will be hosted by a community driven to provide a safe and hospitable event
built on Indiana’s “Hoosier Hospitality”.
In addition to Indianapolis’ history in sports, Indianapolis has continued to be a clean, safe,
community which includes over 33,000 hotel rooms in which 7,100 are located in downtown
Indianapolis. It is also important to note that 4,700 of the 7,100 hotels located downtown are
connect via climate controlled skywalks to Circle Center Mall, the Convention Center and other
areas within downtown1.
The City of Indianapolis will be dedicated to ensure that the sport of figure skating is elevated
through youth organizations across the country. Indianapolis Sports Corp will be dedicated to
exploring new ventures to place the recreational of ice skating and the sport of figure skating in
more locations in Indiana.
Indianapolis features a state of the art Airport, is within a day’s drive of 75% of the US
population2, 2nd to Washington DC in monuments dedicated to veterans3, has the world’s
largest Children’s Museum4 and is one of America’s Best Downtowns5. All of this excitement,
entertainment and hospitality will be woven through every piece of the organizing committees’
plan to provide US Figure Skating the best ISU World Championships to date.

…
1

www.visitindy.com
US Census Bureau(USA Population 2000)
3
http://www.in.gov/iwm/
4
http://www.childrensmuseum.org/forbes-ranking-12-best-childrens-museums
5
http://travel.yahoo.com/ideas/americas-best-downtowns-045945790.html
2

2


3


Information about the Indiana Sports Corp, a not-for-profit organization, is the sports
champion, stimulating economic growth, inspiring healthy kids, and creating vibrant
communities throughout Indiana. Indiana Sports Corp was founded in 1979 as the nation’s first
sports commission. Our events are broadcast around the world and bring national and
international attention to the area.
An Unmatched History of Successfully Staging Sporting Events:
Super Bowl XLVI in 2012; Six NCAA Men’s Final Fours (1980, 1991, 1997, 2000, 2006, and 2010;
event returns to Indianapolis in 2015); the 2005 & 2011 NCAA Women’s Final Fours (event
returns to Indianapolis in 2016); two Big Ten Football Championship Games (event returns
through 2015); Eight Big Ten Men’s Basketball Tournaments (event returns in 2014 & 2016); 17
Big Ten Women’s Basketball Tournaments (event returns in 2014 & 2016); the 1982 National
Sports Festival; 1987 Pan American Games; 1991 World Gymnastics Championships; 2002 FIBA
World Basketball Championship; 2004 FINA World Swimming Championships (25m); 2005
Solheim Cup; 17 U.S. Olympic Team Trials; and many more6.

6

http://www.indianasportscorp.org/about-us
4



2016 ISU World Skating Championship RFP Requirements
A. Community letters of support (Financial, marketing and hosting)
The Indiana Sports Corporation has secured letters of support, including financial, marketing
and hosting, from the following organizations:
a.
b.
c.
d.
e.

Lilly Endowment - http://www.lillyendowment.org/
City of Indianapolis - http://www.indy.gov/Pages/Home.aspx
Simon Properties - http://www.simon.com/about_simon/hr/
Indiana University Foundation - http://iufoundation.iu.edu/
The Glick Fund of Central Indiana Community Foundation http://genebglick.com/philanthropy/the-eugene-marilyn-glick-family-foundation/
f. Indianapolis Arts Council – http://www.Indyarts.org
g. Indiana/World Skating Academy (I/WSA) - http://www.iwsa.org/
h. Kite Realty Group - http://kiterealty.com/portfolio/pan-am-plaza/
i. Pacers Sports and Entertainment - http://www.bankerslifefieldhouse.com/arenainfo/
j. Visit Indy – http://www.visitindy.com
B. Completed application form
The Indiana Sports Corp has completed the necessary application form.
C. Acknowledgement to work with U.S. Figure Skating to host event while implementing ISU
requirements as outlined in the attached Memorandum.
The Indiana Sports Corp as reviewed the “ISU Memorandum Figure Skating (PDF)” located
on U.S. Figure Skating’s Website www.usfsa.org/events.asp?id=324 as well as all appendices
associated with host organization requirements for the 2016 ISU World Championships.

5


D. Local Organization chart
The Indiana Sports Corporation has assembled a chart an experienced local organizing chart
which includes local business owners and executives. The following is an abbreviated LOC
chart which will be supported by the Indiana Sports Corp staff. The following Indianapolis
Leaders have volunteered their time and services to chair various committees to
successfully execute to event to USFA’s standards.









Event Director – Allison Melangton – President, Indianapolis Sports Corporation
Travel/Hotel and Logistics – Mary Huggard – VP of Tourism, Visit Indy
Marketing and Communication – Rob Laycock – VP of Marketing, Pacers
Entertainment
Security/Logistics – Ron Pitman – Director of Safety and Guest Services, Indianapolis
Motor Speedway
Practice Facility Manager – Peggy Stevens – Chairwoman of the Indiana World
Skating Association Board of Directors
Media Center, Accreditation and Broadcast – Stacey Gruen – International School of
Indiana, FIFA Press Officer
Risk Management – Ice Miller, LLP
Legacy Project/Community Programs – Dave Lawrence – Arts Council of
Indianapolis President

Chart: 2016 ISU USA Figure Skating World Championship Local Organizing Committee
Management

Indiana Sports Corp
President - Allison Melangton

Travel/Hotel and
Logistics
Mary Huggard Visit Indy

Marketing
Communications
Rob Laycock Pacers
Entertainment

Security/Logistics

Practice Facility
Mngr.

Ron Pitman Peggy Stevens Indianapolis Motor Indiana/World
Speedway
Skating Acadamy

Media/Accredidati
onBroadcast
Stacy Gruen International
School of
Indiana/FIFA

Risk
Managment/Legal
Ice Miller LLP

Legacy
Project/Communit
y programs
Dave Lawrence Indianapolis Arts
Council

6


E. Host committee budget
The following budget factors in all responsibilities outlined by USA Figure Skating that are
required of the LOC.
2016 USF Figure Skating World Championships
Host Committee
2013

2014

2015

2016

Revenues:
Ticket sales

-

-

-

2,129,369

Sponsorships, advertising and licensing

-

-

150,000

150,000

Merchandise sales

-

-

-

200,000

Commissions/Souvenir & Novelty

-

-

-

-

Catering

-

-

-

-

200,000

200,000

500,000

750,000

200,000

200,000

650,000

3,229,369

-

-

25,000

75,000

Salaries, wages and related benefits

120,000

120,000

120,000

200,000

Selling, general and administrative

75,000

75,000

75,000

75,000

-

-

-

-

20,000

20,000

75,000

200,000

5,000

5,000

30,000

50,000

-

-

-

-

15,000

-

10,000

25,000

Legal and professional

-

-

-

-

Insurance

-

-

-

-

Utilities

-

-

-

-

Depreciation

-

-

-

-

235,000

220,000

335,000

625,000

(35,000)

(20,000)

315,000

2,604,369

Other income (fundraising)

Expenses:
Cost of merchandise sold

Repairs and maintenance
Advertising and promotion
Equipment rental
Sanction and officials fees
Contract services

Income from operations

7


F. Marketing plan and timeline
Our marketing plan is built on community relationships that enable the Local Organizing
Committee to inform engage the entire mid-west region of the United States. In addition to
community relationships, the LOC will be focused on positioning the 2016 ISU World
Championships as a world class event. Our plan includes a combination of media, grass
roots marketing and strategic branding.
2013 – Launch event
 Location: Pan-Am Plaza Flame
o During this event the LOC will have city, state and US Figure Skating
celebrities and management in attendance.
o The LOC will plan to unveil the theme and likeness of the event which will
fuel the messaging delivered throughout the 2013-2016 campaign
o Announcement of foundation partners (Simon, City of Indianapolis, Visit
Indy, Lilly and Indiana University.
 Fundraising
2014, March
 Location: Bankers life Field House
o Announcement of Legacy Project
o Reveal additional partners
o Media Tour with USA Olympic Figure Skaters
 Fundraising
 Confirm local media partners
 Confirm co-op marketing partners
2015, March
 Location: TBD
o 1 Year out - 24 Hour Skating event at Pan-Am Plaza
o “Around the World” Skating event (travel to all skating rinks in the city of
Indianapolis in 1 day
2015, April
 Location: Indianapolis Pacers Game
o Figure Skating Night
2015, May
 Location: Indianapolis Motor Speedway
o Waive Green Flag
o International Media scrum

8


2015, June - December
 Location(s): On-site marketing takeover of Indiana, Chicago, Cincinnati Ice Rinks
 Launch long lead print campaign
o Focus (trade, Olympic sports, international travel)
2015, December – March 2016
 Weekly updates through media partners
 25-50% SOV of traditional Marketing – Print, Digital, TV, Radio etc.
2016, January 1st
 Announcement of Legacy project
2016, March
 Daily Media
 Grass roots teams deployed
 Regional magazine cover campaign
 Volunteer program engaged
 Airport Welcome program completed
 Event brand established in downtown Indianapolis
 Press event – Officially opening practice arena
2016, June 1st
 Ribbon Cutting of Legacy Project

9


G. Letter of competition venue and practice arena confirm dates
A fictitious letter has been completed outlining the available dates for the competition and
practice arenas. A summary of dates are in coordination with the dates proposed in the
RFP.
Bankers Life Field House – Competition Facility
March 19-27th
Pan-Am Plaza – Practice Facility
March 19-27th
In additional requirements can be coordinated to accommodate the event.
H. Signed Arena Rider – Competition Venue
A fictitious “Arena Rider” for Bankers Life Field House has been executed.
I. Signed Arena Rider – Practice Venue
A fictitious “Arena Rider” for Pan-Am plaza has been executed.

10


J. Diagrams of Venues
a. Competition Venue – Bankers Life Field House is the home of the Indiana Pacers. In
addition to the Indiana Pacers, Bankers Life Field house hosts several other events
including hockey games, ATV races, concerts and circus events. Bankers Life Field
House has a seating capacity of 18,1657. In addition to traditional seating, Bankers
Life Field house includes suites, hospitality spaces and other amenities. The
following is a facility layout for a previous hockey game.
Chart #18

7
8

http://espn.go.com/travel/stadium/_/s/nba/id/11/bankers-life-fieldhouse
www.gotickets.com
11



Practice Venue: The Pan-Am plaza was built to accommodate the 1987 Pan-Am Games.
The facility includes two usable skating rinks. Rink #1 is a standard hockey ring and #2 is a
Olympic size skating rink.
Chart #29: Pan-Am Plaza

9

www.visitindy.com

12


K. Confirmation of hotel block
The Indiana Sports Corp has coordinated room blocks through Visit Indy (The Indiana
Visitors and Convention Bureau). In addition to securing room blocks for participants, staff
and media, Visit Indy has created a web portal specifically for the event that will be
available to all constituents.
The Local Organizing Committee has secured hotel blocks at all Hilton properties located in
downtown Indianapolis. These locations include the Conrad Hotel, Hilton and the Hilton
Garden Inn. Each location is less than 1 mile away from both the competition and practice
facilities.
The Hilton will be named the “Host Hotel” and will also be where all accreditation will be
located for all events.
Hilton Indianapolis Hotel & Suites
120 W. Market Street
Indianapolis, IN 46204
317-972-0600
Hilton Garden Inn
10 East Market Street
317-955-9700
Conrad Indianapolis
50 W Washington St.
317-713-5000
Contracts for each hotel reserving the necessary dates for the proposed 2016 event have
been confirmed and executed.

L. Signed Hotel rider for all proposed hotels
The rider for required hotel rooms and blocks has been secured. The contract is fictitiously
executed.

M. Proposed shuttle and transportation plan
13


Carey Indiana is our preferred transportation and logistics partner10. Carey is an award
winning nationwide organization specializing in Chauffeured Transportation Services. Carey
is equipped with town car, limo, and large transportation vehicles. Carey is also the
preferred service for the Indianapolis Colts and the Heartland Film Festival.
With over 33,000 hotels within one mile of the Competition and Practice facility,
transportation services will be mainly focused on travel between the Indianapolis
International Airport and the “Host Hotel”

10

http://careyindiana.com/
14



N. Area maps showing venue location as they relate to hotels and airport
a. Airport to Bankers Life Field House (Competition Center). Approximately 13.5 miles
or 17 minutes away from Indianapolis International Airport11.

11

www.google.com

15


b. We have 33,000 hotel rooms in the MSA, with 7,100 of these located downtown within
a square mile (4,700 of the hotel rooms are connected via climate controlled skywalks to
the convention center, stadium, and Circle Centre). In addition to rooms, there are also
300 restaurants downtowns, all within a 10 minute walk of the convention center and
core hotels12.

12

www.visitindy.com

16


c. The distance between the Pan-Am Plaza (Practice Facility) and Bankers Life Field
House (Competition Facility) is less than 1 mile (.7) and is approximately 7
minutes away on foot13.

13

www.google.com

17

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