Our agency routinely briefs team members on current consumer trends. Our sustainability briefing includes a brief history of the phenomenon, interdependent elements and how the work together, brands active in sustainability as well as examples of how it is impacting daily life.

1. SUSTAINABILITY
INSIGHTS & TRENDS
PRESENTED BY PLANNING 04/11/13

2. SUSTAINABILITY

3. = BIG BUSINESS
= $1.4 Trillion

4. IT TOUCHES EVERY PART OF OUR LIVES

5. EARTHY ROOTS

6. MODERN PROBLEMS

7. MODERN PROBLEMS

8. MODERN DEFINITION
Bruntland Commission
“Sustainable development is
development that meets the
needs of the present without
compromising the ability of
future generations to meet their
own needs.”
03/20/1987

9. THREE ELEMENTS OF SUSTAINABILITY
Environment
Society
Economy

10. THAT WANT TO WORK TOGETHER
Social
Bearable Equitable
Sustainable
Environment Viable Economic

11. IT’S MORE THAN A CAMPAIGN

12. IT’S A NEW WAY OF DOING BUSINESS
People
Bearable Equitable
Sustainable
Planet Viable Profit

13. TRENDS

14. RECOMMERCE
Green Eileen
• Making it easier for enthusiasts to part with their (gently) worn
pieces from its line.
• Customers can donate those items in exchange for a $5 gift
card — and the satisfaction of a responsible act.
• Drop off “pre-loved” garments at any Eileen Fisher store, and
shoppers in New York and Seattle can head to one of the
brand's two dedicated Green Eileen shops.
• Stores also offer (mostly free) workshops on extending the life
of the brand's products.

15. RECOMMERCE
ReStore
• Began in Austin, TX – by Habitat for Humanity
• Takes donations of new and gently-used building materials
and sells them to the community at affordable prices.
• Saved more than 13 million pounds of usable construction
material from the Austin landfill.
• Supported by volunteers.

16. SUSTAINABLE PACKAGING
BYOP (Bring Your Own Packaging) Heineken Plastic Mini-Keg
Predicated on the assumption The Heineken DraughtKeg can be
that consumers will provide not recycled because, like a food can,
only their own bags but also it’s made of of plastic.
reusable canisters, jars and/or
bottles, which they fill from Lighter than the steel DraughtKeg,
bulk containers at the store. which will translate into fewer
transportation-related greenhouse
In.gredients (Texas) and the gas emissions and a smaller
UK's Unpackaged are BYOP carbon footprint.
grocery stores. Meanwhile, the
Soap Dispensary, in Canada,
sells natural cleanser
ingredients, soaps and personal-
care products.

17. ECO-CHIC
Marketing Sustainable Experiences
• The Green Leaf Inn in Delavan, Wisconsin is a net-zero
energy hotel that will generate more electricity than it
consumes.
• The boutique hotel includes an on-site aerobic
wastewater treatment system, a wind turbine, multiple
solar panels and a rainwater collection program.
• Rooms are equipped with en-suite bathrooms and hot
tubs, while QR codes enable guests to discover more
about the energy initiatives throughout the hotel.

18. ECO-METERING
Real-Time Sustainability Awareness
• Social Opower app a collaboration between Facebook, the
Natural Resources Defense Council in the US, energy
information software maker Opower and 16 US based utility
companies.
• Users log in to the app via Facebook Connect and can then
access and compare energy use with their friends, as well as
comparing this with other homes in the US.
Carat is a free mobile app which
offers users personalized • The connection between energy utilities and a user’s
Facebook account means that individuals can post energy
recommendations on how to
usage to their profile every month, and participate in
improve the battery life of their competitions to reduce their use.
cellphone.

19. ECO-VERTISING
Conservation as a Medium
• The China Environmental Protection Foundation launched a
street art campaign to encourage individuals to reduce
automobile dependency.
• 132 pedestrian crossings in 15 Chinese cities were painted
over with an image of a black and white tree, while large
‘inkpads’ of environmentally-friendly, washable green paint
• Brazilian chain Bob’s unveils marketing
were placed on sidewalks.
campaign in Brazil involving edible
packaging.
• As pedestrians crossed the road, their ink-soaked steps
effectively ‘painted’ the trees’ leaves, illustrating the
• Edible wrappers meant that the fast food
Foundation’s message that walking contributes to a greener
franchise cut down on packaging, and
city and reduces air pollution.
simplified waste management.

20. ECO-VERTISING
Conservation as a Medium

21. DRIVERS & PRINCIPLES

22. HOW CONSUMERS RELATE The ability to see beyond the moment to a
Leadership
bigger, better future and take others from
17% here to there. Equal parts communication,
The reality of strategy and motivation.
Practicality
how things
actually get New ideas, new
30% technologies, new
An appreciation for objects and
done.
paradigms. Tools that solve
Design
environments constructed according to an
Innovation 17% aesthetic ideal. Form follows function —
old problems in new ways — or is it the other way around?
21%
Sustainability and the people who create
them — are highly prized.
73%
Environment
Preserving and conserving irreplaceable
plants, animals, places, energy sources
-alism
Personal and 21%
and other resources vital to the
wellbeing of Earth’s ecosystems.
business decisions
should maintain The world will be a
earth and its Conscience
better place and you’ll
be a better person if A frugal approach to money, time and
resources.
21% you do the right thing.
Thrift
resources. A concern for conserving, not
13% squandering, what you might need later.
Responsibility
Being accountable I say what I mean, mean what I say, and
for your actions Integrity
act accordingly. The resolve, strength and
30% 13% courage to do what I know is right, in every
and the actions of
arena of life.
others.

23. THANK YOU