Presentation slides from panel discussion at Malaysia Social Media Week on Virality.

1. Viral Fever!
Keys to Contagion
Joseph Latteri | @jlatteri
Meltwater Group | @meltwater

2. Why are you all here?
What Content is best?
What medium to use?
Where to start?
How to drive engagement
and build brand awareness?
What can I control? Is
there a secret formula or
is it dumb luck?
How to get brand
ambassadors and affect
key influencers?

3. Nothing is guaranteed to go
Viral
But don’t let that stop you from trying

4. Where to Begin
Define Virality
There are varying degrees of Virality
Know your Community
Turn audience into ambassadors
Break your own rules
Trust your instincts and take risks

5. Grab Attention
The key to getting shared is in getting and keeping attention,
whether that’s through a picture, video or headline.
“Boil your message down to its syrupy goodness”
Steve Chazin,
Author of Marketing Apple

6. Spark your Content

7. Tap Emotions
Use Content that triggers an
emotional response
.

8. Target your Influencers
Supercharge your content
Get influencer buy-in.
Start by building relationships with the
thought leaders in your industry.
Even one share from a key influencer can
open the flood gates and can take your
content viral.

9. Make it Shareable
Choose the right medium for your
audience and make sure people can
easily find & share your content

10. The secret behind the Virality
There’s more luck involved
than we’d care to admit…
But you can tip the scales and
increases your odds for success by:
1. consistently fine tuning your content
marketing strategy
2. constantly nurturing and developing
your community

11. Go Viral for the
Right Reasons
• Virality comes if you
really understand
your community
• Test out ideas in
small doses first
• Careful when
Content Hijacking

12. Keys to Contagion
Attention
Shareable
Influencers
Content
Emotion

13. Above all have fun and don’t
be afraid to go out there and
experiment

14. Thank You !
Joseph Latteri
@jlatteri
Meltwater Group
Tel: +81 (0) 3 6415 3911
Mob: +81(0)90 5824 4899
Email: joseph.latteri@meltwater.com

15. Resources
• http://www.meltwater.com/social-media-blog/content-marketing-strategy/
• http://www.entrepreneur.com/article/223281#ixzz2tcxuMlaV
• www.entrepreneur.com/article/217695
• http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
• http://webtrends.about.com/od/howtoguides/tp/How-to-Go-Viral-Tips-ForGoing-Viral.htm
• http://www.wikihow.com/Improve-Your-Chances-of-Going-Viral
• http://smallbusiness.yahoo.com/advisor/viral-tips-creating-content-peopleshare-150015379.html
• http://www.marketing-interactive.com/marketing-lessons-flappy-bird/
• Virality: Contagion Theory in the Age of Networks
by Tony D. Sampson