1. Audience Feedback

2. How can we collect audience
feedback?

3. How can we collect audience
feedback?
• Facebook / YouTube / Twitter comments
• Questionnaires
• Focus groups
• Interviews
• YouTube statistics

4. Types of feedback
• Quantitative: This is feedback based on data.
For example, Of 10 students questioned, 8
rated Media Studies lessons as ‘average.’
• Qualitative: This is open, comment-based
feedback. For example, Students described the
teaching as ‘not bad,’ though one described
the teacher as ‘looking a lot older than he
really is.’

5. Collecting Feedback
• You need a mix of both quantitative and
qualitative feedback.
• You can get quantitative feedback by asking
closed questions – questions where there are
fixed answers.
• You can get qualitative feedback by asking
open questions – where you invite people to
give a response.

6. Questionnaire Contents
• Information to give respondents:
– the purpose of the questionnaire!
• What is it about and where their answers be used.
• Different types of questions:
– Closed
– Likert scale
– Multiple choice
– Rank order
– Open-ended

8. Questionnaire
TASK: Create a questionnaire to gather audience
feedback for your main task and ancillary texts.
You must collect a mix of qualitative and quantitative
feedback.
Your survey must help you establish:
1. Whether you have attracted the target audience
you aimed to;
2. Whether you have successfully represented your
artist in the way you intended to;
3. Whether you have succeeded in creating a ‘brand’
across all three media products.