December 2012 Social Media Marketing Class - Jennifer Cheatham

1. Social Media
Marketing –
Final Presentation
By Jennifer Cheatham
December 2012

2. Social Media - What is it?
 Social Media is the media  Our class
we use to be social. It
gives the consumer a experimented with
voice! the following forms
of Social Media –
 It allows consumers the
power to speak to the  Blogger
masses, and,
 Facebook
 More importantly, social  Twitter
media offers two-way
communication between  LinkedIn
“the company” and “the
consumer “.
“Follow me” to see
the results

3. My Blog:
“Genevieve’s Views”
Posts 1 2 3 4 5 6 7 8
Comments 2 2 1 2 2 0 1 1
View 6 15 3 23 3 8 21 15
Count
Day Wed Mon Wed Mon Tues Tues Tues Wed
Posted
I thought that Blogging was fun. I received a total of 11
comments and 94 page views. It is difficult to tell which day of
the week was the most popular for my site but my most
successful blog post was on a Monday with 23 views. I suspect
that the title of the post is why it was read the most. It was
entitled, Social Media – Multiple Angles.

4. My Blog:
“Genevieve’s Views”
 Blogging with a Vlog!
 Added 4 weeks ago, I now have 32 YouTube
views on my Channel for the Vlog entitled,
Business Communications. Since this was a class
assignment, I did not add meta tags but I
suspect this would have increased my views.
 The video was a fun project. Slowing down the
speaking pace could have increased the
effectiveness of my video as well as changing
the video length from 60 seconds to 30 seconds
- as the average view time was only 45 seconds.
 Since I like to write, I plan to continue blogging!
It makes sense for business to update customers
and personal use.

5. My Facebook Page
Facebook Analytics
 Facebook is another social Friends Likes Groups I follow
media tool that you can
use to keep contact with 92 1 2
your customer by giving
them “value-added”
content and not This Facebook account was my
necessarily “sales pitches”. personal account. I did learn
how to create a company
 Friending your customer
can go along way in account and I definitely see
forming a long-term that having two Facebook
relationship with your accounts could be
customer as their “go-to”
source! advantageous. I personally like
to have work friends/ work
relationships and personal
friends.

6.  Loved it!
 Short!
 Great for Business or
Personal Use
 I follow the Murrieta
Patch, CNN, City of
Murrieta, HootSuite,
UC Twitter
Riverside, Tradeshow
Marketing, Dr.
Guignard, my
husband, and some Short and to the Point –
classmates.
in 140 characters or less!
 I would like to use
Twitter in the future
but don’t believe it
applies to my
business, at this time.

7. LinkedIn
 I had not previously used LinkedIn. I know that it is
a terrific networking tool and a great way to build
my personal brand by showing my current and
past accomplishments, current picture,
organization interests in marketing, public relations,
and tradeshows as well as my personality.
 It was much more user-friendly than I thought it
would be. I have received LinkedIn requests from
writing vendors that I have worked with in the past
- - and am super excited about that!
 Now, I just need to set those security settings!

8. Conclusion
We live in a global world – I have known this to
be true. However, through the Social Media
Marketing class, I have learned that we also live
in a global-social society!
It was very interesting to me to take this class with international students and gain
an understanding of how they, too, view social media and the marketing tools
that are available to us. In the end we are all doing the same thing – we are
information gathering. We are seeking information, networking for relationships
and working to gain a better understanding of one another in our global
circumstances.
For me personally, I will of course continue to use Facebook . For my current
business, Facebook is still the best way to connect with our customer base –
although, I can see that changing as customers become more technologically
savvy. The biggest take-away for me is that I have gained a better understanding
of today’s social media tools and have also realized that social media is not just a
fad. It is a tremendous marketing tool of the future (and now) that I need to
embrace!