Presented at FITC SCREENS 2011 in Toronto, Canada. Location-based services (LBS) are more than just a trend, they are a set of tools that can help developers create personalized, immediate, user-centric applications. Today, as social networking has become engrained in our personal and professional lives, LBS has opened the door to creativity and can make apps more efficient.

1. GET STARTED WITH
LOCATION
BASED SERVICES
Jean-Luc David @jldavid yellowapi.com

3. SERVICES THAT
LOCATE YOU.

4. SERVICES THAT TE
PEOPLE WHERE YO
ARE.

5. SERVICES THAT
PROVIDE CONTEXT

11. • Cross-platform development
• Finding quality data
Big
Challenges
• Places fragmentation
• Monetization

12. WIFI TRIANGULATION

13. GPS TRIANGULATION

14. CELLULAR
TRIANGULATION

15. IPHONE
GEOLOCATION
@interface AddressAnnotation : NSObject<MKAnnotation> {
CLLocationCoordinate2D coordinate;
}
@end
-(id)initWithCoordinate:(CLLocationCoordinate2D) c{
coordinate=c;
NSLog(@"%f,%f",c.latitude,c.longitude);
} return self;
@end

16. ANDROID
GEOLOCATI
ON
LocationManager locationManager = (LocationManager)
this.getSystemService(Context.LOCATION_SERVICE);
LocationListener locationListener = new LocationListener() {
public void onLocationChanged(Location location) {
makeUseOfNewLocation(location);
}
public void onStatusChanged(String provider, int status, Bundle extras) {}
public void onProviderEnabled(String provider) {}
public void onProviderDisabled(String provider) {}
};
locationManager.requestLocationUpdates(LocationManager.NETWORK_PRO
VIDER, 0, 0, locationListener);

17. HTML5
GEOLOCATI
ON
if (navigator.geolocation) {
navigator.geolocation.getCurrentPosition(success, err);
} else {
error('not supported');
}
http://www.modernizr.com
Supported in Firefox 3.5+, Chrome 5+, Opera 10.6+, IE9+

18. introducingIODOCS
Exploring, learning
and testing
YellowAPI is easy!
Use your API
key, fill in the
parameter fields
and presto.

19. HTTP://WWW.YELLOWAPI.COM

20. • Cross-platform development
• Finding quality data
• Places fragmentation
Big
Challenges
• Monetization

21. UNCURATED DATA

22. YELLOWAPI
STRAIGHT FROM THE SOURCE
2250 SALES PEOPLE GATHERING
DATA
700 INTERNAL CURATORS
11+ TELCOS

23. • Cross-platform development
• Finding quality data
• Places fragmentation
Big
Challenges
• Monetization

24. LOTS OF LOCATION APIs

25. YELLOWAPI
WHAT
What - Anything goes!
Works best with categories & business names

26. YELLOWAPI
WHERE
Geo search
Specific coordinates (lat/long)
Ranking is based on proximity
Great for LBS!
Regional search
Province, city, postal code, etc.
Ranking is based on relevance
within the specified region

27. YELLOWA
PI BUSINESS
FIND
http://api.yellowapi.com/FindBusiness/?
what=cars&where=Montreal&fmt=json&
apiKey=<api key>&UID=demoappp
{
summary:
{
searchType: "si",
searchFlags: "",
searchOrder: "located",
what: "cafe",
where: "montreal,qc",
firstListing: 1,
lastListing: 40,
totalListings: 1420,
pageCount: 36,
currentPage: 1,
listingsPerPage: 40,

28. YELLOWAPI
GET BUSINESS DETAILS
http://api.yellowapi.com/GetBusinessDetails/?
listingId=6418182&prov=-&bus-name=-
&apikey=<key>&UID=demoapp&fmt=json
id: "6418182",
name: "Co-operators The",
address:
{
street: "123 Cooper St",
city: "Montreal",
prov: "QC",
pcode: "H1H 2J3"
},
merchantUrl:
"http://www.yellowpages.ca/bus/Canada/-
/6418182.html?ypid="
} ...

30. Merchant ID: 123456
Venue ID: 655254
Places ID: ae1d5a44a565a5
...

31. VENUES/SEARCH API
https://developer.foursquare.com/docs/explore.html#req=venues/search
?ll=45.469208,-73.538805&providerId=ypg
&linkedId=6338420
response: {
venues: [
{
Id: "4b1d1c48f964a520ee0b24e3"
name: "Yellow Pages Group"
contact: {
phone: "5149342611"
formattedPhone: "(514) 934-2611"
}
location: {
address: "16 Place du Commerce"
lat: 45.469582
lng: -73.539045
...

32. VENUE/LINKS API
https://developer.foursquare.com/docs/explore.html#req=venues/4
b1d1c48f964a520ee0b24e3/links&v=20110705
response: {
links: {
count: 1
items: [
{
provider: {
id: "ypg"
}
linkedId: "6338420"
url: "http://www.yellowpages.ca/bus/Quebec/Verdun/Yellow-Pages-
Group-Montreal/6338420.html
}
]
}
}

33. HTTP://DEVELOPER.FACTUAL.COM

34. • Cross-platform development
• Finding quality data
• Places fragmentation
Big
Challenges
• Monetization

35. DEVELOPER
PROGRAM
SUPPORT FOR:
- INCUBATION $$$
- DESIGN
- DEVELOPMENT
MORE ABOUT THIS AND MORE IN
BRAD WING’S TALK AT 2:00 PM IN THIS
ROOM!

36. • Cross-platform is facilitated
by right tools & SDKs
Take
Aways • Curated data > Uncurated data
• Look for hubs & harmonization
• Monetize your geolocal apps!
Jean-Luc.David@ypg.com
Jean-Luc David @jldavid yellowapi.com