1. The Problem Most food establishments are over priced and inconsistent with their product! How many patrons visit a restaurant excited for the experience to come only to leave feeling disrespected by bad service, ripped off with low quality high priced food, and cheated by poor preparation and blatant disregard for the products taste and delivery?

2. Happy Lane DeliJordan LebowitzFree dessert with drink & meal Mission – To provide an array of delicious gourmet food from all walks of the world. Vision – We will be the bench mark for high quality, delicious, consistent, well priced food. Values – Unwavering devotion to uphold our vision and provide the customer with the deserved service and product. Strategy – Remain consistent and offer free dessert with drink and meal purchase.

3. Industry The Happy Lane Deli is modeled after the Lucky Dill Deli, located in Palm harbor, Fl. In 2010, Maryland’s restaurants are projected to register $8.7 billion in sales. The U.S. restaurant industry’s sales in 2010 will exceed a half-trillion dollars. Source: National Restaurant Association, based on data from the Bureau of Labor Statistics and U.S. Census Bureau

4. Market Restaurant patrons that spend between $10-$15 on a meal. Corporate chain restaurant patrons. Blue collar workers due to our large portions, free dessert, fast paced service and moderate price. Gourmet appetites “We need a consistently good Deli here; everything is bar food and corporate chains.” (My brother)

5. Competition Strength – Free dessert with drink and meal purchase. Large portions. Owner has10 years of experience. Weaknesses – Slightly higher price than other fast paced food establishments. Opportunities - No deli within 20 minutes of location that compares. Lack of quality, moderately priced food in the area. Threats – Poor economy

6. Business Model & Pro Forma Statement Pro Forma Statement Business Model Free desert with purchase of drink and meal. faced paced atmosphere will invite the business crowd and turn tables fast. Startup expenses: $55,345.00 Startup assets: $150,000.00 Cash for recurring costs: $272,000.00 Total startup costs:$477,345.00

11. Key Financial ratios Profitability: Gross Margin % = 47% Liquidity: Current ratio = 4.7 – to – 1 Operating Ratios: Inventory Turns = 3.5days

12. Milestones

13. Call to Action Come dine with us and allow us to remind you what eating out is suppose to be all about! Visit us at The Happy Lane Deli and receive a free freshly made dessert with purchase of a drink and meal!