1. SHOW ME THE MONEY WHAT ONLINE VIDEO CAN LEARN FROM TV with John Muszynski Wednesday, June 8, 2011

2. A Brief history lesson

3. FIVE GUIDING PRINCIPLES Brilliant and engaging content Break through the clutter Industry measurement and benchmarks Scale and collaboration Viable marketplace with a buy/sell infrastructure FOR SUCCESS

4. PAYING MORE FOR LESS To-do: Kick TV’s butt

5. MEASUREMENT AND STANDARDS WANTED Suretheyclicked on an ad, but did they watch it?

6. VIVAKI SOLUTION FOR VIDEO COST SCALE Long Form TV Professional Online Aggregated Content 100% professionally produced studio TV content that is repurposed for online viewing. Professionally produced short form TV and professionally produced online content Publishers that aggregate content from multiple sources. 25% of videos online 68% of videos online 7% of videos online

7. CREATE A VIABLE MARKETPLACE Value Scale

9. A LESSON FROM THE UPFRONTS

10. MAXIMIZING LONG-TERM VALUE VS MEETING SHORT-TERM QUOTA

12. Scale and collaboration

14. THANK YOU. QUESTIONS?