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1620 tablet monsoon showcase
1245 tablet doug craig
1245 tablet doug craig
1245 tablet mitch oscar
1245 tablet mitch oscar
1245 tablet jon brendsel
1245 tablet jon brendsel
1030 tablet michael haggerty
1030 tablet michael haggerty
0915 tablet chris needham
0915 tablet chris needham
1245 tablet frank foster
1.
Interactive Television Technologies
With a Tablet Slant June 6, 2011
2.
3.
IMBD Style Information,
Past Episodes, Similar Content
4.
5.
6.
PC/Mac,
7.
Tablet/Mobile2
8.
9.
Accessed with remote
from set top box menu
10.
11.
Accessed from a
gateway device within the home via WiFi
12.
13.
Available from Mobile
Technology Providers
14.
Android Marketplace
15.
Apple App Store
16.
17.
After downloading, the
application provides a wizard to pair the tablet to a television set-top box
18.
Once paired, the
app becomes “TV-Aware”4
19.
20.
21.
Future Schedule, On
Demand Links, Promotions
22.
Advertising Tie-Ins
23.
Programming
24.
Promotions, DVD Sales
25.
Product Placement Advertising,
Commerce
26.
IMDB Content
27.
Search capability5
28.
29.
Mirrored Dedicated Advertising
Locations
30.
31.
Music playback to
TV … Whole House Audio
32.
Video playback to
TV … Whole House Video
33.
Access to TV
Content on Wireless Devices … Placeshifting6
34.
35.
Advertising Opportunities
36.
Opt-Out Targeting
37.
Opt-in Targeting
38.
Cross Over to
Television
39.
Social Media
40.
Research Capabilities
41.
Opt-in Surveys
42.
Real Time Return
Path
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