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es
al
What I’ve learned from S
No company can survive without Sales
Convince
yourself
before convincing others
Talk in present (tense), not past, neither conditional
Look for
what’s
keeping your
prospect’s
from sleeping
at night
Ask yourself

what’s in it
for the other
person?
…an

d pl

ay w

it h it
Ask your prospect what’s their principal selection factor? 
Make the difference between

features,
avantages &
benefits
Benefits
make the price go away
Don’t apologize when
approaching or cold calling someone
Remember your

interlocutor’s
name
…and repeat it
Figure out
WHO’s
influencing
your interlocutor’s
decision
Be honest & sincere
Use humour & enjoy yourself
Listen &
pay attention
Be confident &
persuasive
Make your prospect

feel
important
When talking to a group, make sure every

member is involved in the conversation
When you’re wrong,

admit it
er
t
in
’t
n
o
D

pt
ru
Put yourself in your prospect’s shoes
Don’t talk bad about a competitor
Embellish your speech with images
Start with your highest offer;
thus the second one will be
more easily accepted
Reformulate your
prospect’s questions to
confirm
Don’t answer by a simple
!

« yes » or « no »
Mention your
satisfied
customers’
testimonials
to prove a point
Talk to your prospect as if he was
already owning the product
Ask them

hy
w

would you sell
to them
Ex

’s b
y it
wh
a in
pl

to
ter
et

rom
yf
bu

OW
uN
yo
Take your body language very seriously
…and mimic your prospect’s
Keep eye contact
Make yo

ur offers

time-li
mited
Embrace a push/pull strategy to tease your audience
If cost is a problem,
reduce it to daily amount
If possible, mention
important people
using or talking about
your product
Sum up benefits before
signing contract
Call your
clients

after they purchase from you
Share your impressions, comments & secrets:
jeremie.lorrain@gmail.com

Jérémie Lorrain
Co-Founder of nail art company Úñica.
French, Fashionista, Blogger, Entrepreneur,
Businessman, Model, Salesperson, Ambitious,
Open-minded, People & OpportunityOriented.

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What I've Learned From Sales