We serve advertisements via the third-party Twitter ecosystem to an audience of 40 million. Our ads are as simple as a tweet (an icon and 140 characters, including a link), and they have social features that let your customers retweet your message in measurable ways, multiplying your reach and reducing your total cost (since Retweet'ed impressions are free).

1. Our 140 Character pitch, word by word.
Follow along, karaoke-style!
Copyright 2010, 140 Proof. All rights reserved.

2. What’s 140 Proof?
Highly-targeted, explosively social ads on Twitter.
Simple, measurable engagement for brands, with
integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

3. Highly targeted personas
TARGET DEMOGRAPHIC
PERSONAS USING CRITERIA LIKE:
BUSY MOMS
• Level of Influence
• Interest Category
• art, blogging, celebrities, design,
• fashion, movies, music, news, politics,
• sports, tech, travel
• Gender
WORKING
• Keyword PROFESSIONALS
• names, places, topics mentioned
• searches, #hashtags, @mentions
• Geo-Location
• OS / App Platform
• mac / windows TECH TRENDSETTERS
• web / desktop / mobile
• iphone / android / blackberry
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

4. Retweets multiply earned reach
WATCH YOUR MESSAGE RIPPLE THROUGH THE ECOSYSTEM:
ORIGINAL PROSPECT
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

5. Ads on Twitter look like this:
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

6. Twitter: the new frontier of brand communication
• 16mm+ highly valuable users in network
• 65mm new tweets posted daily
• 90.94% of all Twitter users are active
• Average Twitter user tweets at least once daily
• 1.44% of all tweets are retweets
• 37.95% of all tweets contain an @mention
• 72% publish blog posts at least once a month
• 70% comment on others’ blog posts
• 61% write at least one product review a month
• 61% comment on news sites
• 56% write articles for third-party sites
• 53% post videos online
• 48% share deals found via coupon forums
* HubSpot - State of the Twittersphere
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

7. Simple and fast.
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

8. Atlas, DoubleClick, plus Social Reporting
+
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

9. These brands are succeeding with 140 Proof
INFINITI
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
Copyright 2010, 140 Proof. All rights reserved.

10. 75% of Twitter activity happens in apps
ÜBERTWITTER, ITWEET, ECHOFON, TWEETGRID, HOOTSUITE, TWEETPHOTO, TWITBIN
Highly-targeted, explosively social ads on Twitter. Simple, measurable
engagement for brands, with integrated reach across mobile and web.
140 Proof’s network includes Twitter apps with coverage across
the Web, Windows, Mac, iPhone, Android, & Blackberry
Copyright 2010, 140 Proof. All rights reserved.

11. End.
(Behind the curtain)
Copyright 2010, 140 Proof. All rights reserved.

12. Sample Campaign Flow
dennys
snack
+ +
moon over my-hammy
coffee
hungry
bre akfast
When someone says Denny’s …and logs in to Twitter between …they’ll receive a realtime
related keywords on Twitter… 10pm & 5am, in the NY market Denny’s ad.
Copyright 2010, 140 Proof. All rights reserved.

13. the engagement
supercharger
for twitter
What if we’re not ready to tweet?
Can we still use 140 Proof ads?
what is it?
how does it work?
how does it look?
Most definitely!
Often our customers are large
organizations with tight deadlines,
who are unwilling or unable to take
on the 24/7 responsibility of running
what can we measure?
a social media campaign. That’s no
problem for us.
Our professional services team can
help you launch a far-ranging Twitter
campaign without even a password.
what’s included? Give us a brand name, 48 hours, and
we’ll have your ads running just as if
you’d tweeted them.
www.140proof.com
Call 1-800-369-8393
Copyright 2010, 140 Proof and Bubble Fusion Labs
Copyright 2010, 140 Proof and Bubble Fusion Labs

14. All 140 Proof agency campaigns
INCLUDE FULL SERVICE OPTIMIZATION + ONGOING SUPPORT
1. custom demographic targeting
Our analysts use demographic data, surveys, and custom
metrics to precisely define specific persona-based audiences.
2. creative optimization + freshening
140 Proof employs copywriters who understand and excel at
Twitter, using conversational voice and natural Twitter-speak.
3. optimized flighting for best yield
We’ll help schedule your flights and advise on frequency
management and app publisher selection and exclusion.
Copyright 2010, 140 Proof. All rights reserved.

15. Get started now!
hello@140proof.com
Copyright 2010, 140 Proof. All rights reserved.