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Alignment of Organizational Culture
                                  to Strategies and Leadership is a
                                 Critical Success Factor for Clinical
                                       Integration and ACOs
 Culture Must Match                                                       December 2012
   Strategies and Leadership

 How Culture Drives Or-       Strategies Must Match Culture and Empower Leadership
   ganizational Vision and
   Strategies                   Alignment of strategies      tives. Some organiza-        formational initiatives is
 How Leadership Influ-        with organizational cul-     tions develop clinical       different. In the former,
   ences Implementation and     ture and leadership is       integration and ACO          strong       transactional
   Management of Organiza-      critical to success of       approaches that are not      skills are often domi-
   tional Vision and Strate-
                                Clinical Integration and     supported by their cul-      nant and may be suc-
   gies
                                ACO objectives. In our       ture. Leadership tasked      cessful. In the latter,
 Implementation of Clinical   recent work with cli-        with implementing inno-      one must have strong
   Integration and ACO
   Strategies
                                ents developing various      vative     or    “radical”   transformational       and
                                collaborative strategies     strategies within status     transactional        skills.
 Critical Success Factors     and models we have           quo or “conservative”        Proper alignment of
                                found substantial incon-     cultures face significant    strategies to culture,
                                gruity between an or-        challenges and greater       and of management
   Inside this Article
                                ganization’s       values,   risk of failure. Further-    style to strategies is
Culture Drives Hospital   1
Strategies
                                strategies and commit-       more,        management      critical to successful im-
                                ment, and management         style required to imple-     plementation of clinical
Culture and Integration   3
Strategies
                                selected to develop and      ment and improve in-         integration and ACO
                                guide these new initia-      cremental versus trans-      initiatives.
Traditional Hospital      4
Process Redesign

Leadership Traits Re-     5
quired for Process Re-                            Understanding Culture and
design                                its Impact on Organizational Vision and Strategies
Transactional             5
Leadership
                                Influence of Culture on Hospital Strategies
Transformational Lead-    6
ership                          Clinical integration re-     successful, these strate-    hospitals are by nature
How Leadership Imple-     7     quires departmental and      gies must match the or-      market survivors. They
ments Process Redesign
                                organizational-wide im-      ganization’s vision and      are internally focused
Approaches to Clinical    8     provement in functions       culture.                     on such things as qual-
Integration                     and core processes.                                       ity, cost and customer
Vertical to Horizontal    9     The degree of change         The strategies a hospital    service. These organi-
Redesign                        required and committed       adopts can be charac-        zations typically moni-
Critical Success Factors 10     to is dictated by the        terized into three orien-    tor the market for stra-
in Alignment of Culture,
Strategies and Leader-
                                strategic objectives of      tations: survivor, adap-     tegic opportunities, but
ship                            the organization. To be      tor and enactor. Most        are less likely to commit
Case Study                13
Page 2                                                                                    Joseph Mack & Associates


significant resources to their                  itability generated from inter-     their redesign initiatives focus
implementation.       Hospitals                 nal operations to invest in sub-    on departmental and organiza-
that are market adaptors are                    stantial, long term, and higher     tional-wide       improvement.
also internally focused. Their                  risk strategies to dominate         Market survivors have an in-
strategies focus on short term,                 their markets. Their strategies     trinsic need to be industrious.
incremental strategies that can                 involve evaluating market           They improve and transform
be easily changed or aban-                      trends to adapt to their own        their organizations. Figure 1
doned. They often develop                       organizations. Extrinsic moti-      illustrates the relationship of
copycat strategies.        They                 vations create challenges for       strategic orientation to opera-
monitor the market and                          market survivors and adaptors       tional and clinical redesign.
adopt other’s approaches.                       to overcome inertia within
Market enactors use the prof-                   their organizations. Many of



                                         Figure 1: Relationship of Strategic Orientation to
                                                 Operational and Clinical Redesign
                     Organization-wide




Organizational
Culture Drives
                     Departmental




Strategies and
Redesign Focus



                                                Functional                          Core Processes

                                                                 Transformational
Page 3



Influence of Culture on Clinical Integration and ACO Strategies
Strategies must match vision.       tivity within their organiza-       and physicians from outside
As Figure 2 illustrates, long       tions.                              of their medical centers in
term strategies with bold ob-                                           performance    improvement
jectives are radical and trans-     As an organization begins           initiatives.
formational. Short term, con-       to move further towards
servative goals produce incre-      becoming a market adaptor,          Market enactors focus on
mental successes. As most           while still largely focused         longer term, higher risk initia-
hospitals are by nature market      redesigning functions, more         tives that fundamentally re-
survivors, operational and          initiatives begin to incorpo-       design operational and clini-
clinical redesign efforts tend      rate cross-functional partici-      cal processes. They develop
to be hierarchical. Most ef-        pation, and to implement            larger, more complex collabo-
forts are focused on func-          more core process redesign          rative strategies frequently
tional departmental improve-        efforts. The organization           involving internal and exter-
ment. To the extent cross-          begins to transition from           nal constituencies.
functional initiatives occur,       vertical to horizontal proc-
they are focused on cutting         ess improvement, and begin
costs and improving produc-         to involve organizations


 Figure 2: Influence of Strategic Orientation on Operational
               and Clinical Redesign Strategies
   Organization-wide




                                                                                      Most hospital
                                                                                     cultures support
                                                                                        short term,
                                                                                        incremental
                                                                                    redesign strategies,
   Departmental




                                                                                    rather than longer
                                                                                       term radical
                                                                                         initiatives

                       Functional                      Core Processes

                                    Transformational
Page 4                                                                               Joseph Mack & Associates



 Traditional Strategies for Hospital Functional and Core Process Redesign
 An organization’s vision af-               level. Some departmental func-     on functional departmental and
 fects its emphasis on opera-               tional improvement involves        organization-wide      outcomes
 tional redesign. Hospitals are             high opportunity core proc-        are fundamental, necessary,
 constantly improving depart-               esses that begin to encourage      and beneficial. Organizational-
 mental functions. Some of                  cross functional participation     wide core process improve-
 these initiatives are imple-               throughout the organization.       ments are transformational.
 mented throughout the or-                  The greatest impact for redes-     Figure    3    illustrates  the
 ganization     and    provide              ign efforts are initiatives fo-    strengths and weaknesses of
 greater impact than focusing               cused on organizational-wide       the various redesign ap-
 only at the departmental                   core processes. Efforts focused    proaches.



                    Figure 3: Comparison of Traditional Functional and Core
                    Process Operational and Clinical Redesign Strategies



   Functional
                        Organization-wide




 Departmental
     Process
 Improvement is
  Fundamental.
 Organizational-
                        Departmental




   wide Core
Process Redesign
         is
Transformational                            Functional                            Core Processes

                                                              Greater Impact
Page 5


     Understanding Leadership and its Impact on Implementation and
          Management of Organizational Vision and Strategies
Leadership Traits Required for Functional and Core Process Operational and
Clinical Redesign
Operational and Clinical Re-     transactional and transforma-       plementary and interdepend-
design occurs along a contin-    tional leadership. The differ-      ent to the transactional style.
uum from conservative to         ence between transformational       Transformational leaders must
bold; from a focus on func-      and transactional leadership lies   also employ transactional
tional to core process im-       in the way of motivating others.    skills. On the other hand,
provement and change; and        Transactional leaders work          transactional leaders tend to
from improvement to trans-       within the organizational cul-      have little or no transforma-
formational.                     ture as it exists. The transfor-    tional traits. On this end of
                                 mational leader changes the         the continuum, transactional
Research on leadership sug-      organizational culture.             leadership is independent of
gests two factors to differen-   The leadership continuum is         transformational skills.
tiate    “ordinary”      from    illustrated in Diagram 1. Trans-
“extraordinary” leadership:      formational leadership is com-




                                                                          Ordinary Leadership is
                                                                              Transactional.
                                                                        Extraordinary Leadership
                                                                            is Transformational




Transactional Leadership
Transactional leadership fo-     managers. It focuses on the ba-
cuses on clearly defined goals   sic management process of con-      Transactional leaders are effec-
and tasks, works within the      trolling, organizing, and short-    tive in guiding efficiency deci-
existing organizational cul-     term planning. Transactional        sions which are aimed at cutting
ture, incentivizes staff to      leaders emphasize detailed and      costs and improving productiv-
achieve goals through re-        short-term goals, and standard      ity. These leaders tend to be
wards and punishment, and        rules and procedures. They rely     highly directive, task and action
motivates        achievement     little on enhancing followers’      oriented.
through appealing to em-         creativity and generation of
ployee self-interest.     This   new ideas.
style is most often used by
Page 6                                                                                                          Joseph Mack & Associates


 Transformational Leadership
 Transformational leaders focus            transformational        leadership                        the intention of allowing them
 on adapting to non-routine                when adaptation is the goal. In                           to reach higher levels of
 situations, and on changing the           these scenarios, it is critical that                      achievement than might other-
 organizational culture by creat-          the leader be a change cham-                              wise have been achieved. Indi-
 ing new ideas. These leaders              pion who can assemble and mo-                             vidualized consideration plays a
 motivate others by broadening             tivate a group with enough                                key role in neutralizing the in-
 and elevating their interests,            power to lead the change.                                 evitable resistance that is
 generating awareness and ac-                                                                        bound to accompany the trans-
 ceptance of the purposes and              A transformational leader pro-                            formational       process.    The
 mission of the company, and               motes the creation of a culture                           leader must work at getting
 stimulating employees to look             that encourages team-decision                             large numbers of people in the
 beyond their own self-interest            making, and provides individual                           organization involved in the
 for the good of the group.                consideration to the specific,                            transformation process. Oth-
                                           unique needs of their staff to                            erwise, it is likely to be greeted
 Transformational leadership is            ensure they are included in the                           with cynicism and strong resis-
 better for non-routine situa-             transformation process of the                             tance from key constituents.
 tions. Whereas transactional              organization.      People are
 leadership is well suited to im-          treated individually and differ- Table 1 compares transactional
 proving efficiencies, organiza-           ently on the basis of their tal- to transformational leadership
 tions are more receptive to               ents and knowledge and with characteristics.


                                                 Table 1: Characteristics of
                                         Transactional and Transformational Leaders
                                      Transactional Leadership                                          Transformational Leadership
                      Leadership is responsive                                           Leadership is proactive
                         Focus on maintaining status quo and achieving specific             Focus on adapting to non-routine situations
                            goals
 Transactional        Works within the organizational culture                            Works to change the organizational culture by implementing

leaders manage                                                                              new ideas

                      Transactional leaders make employees achieve organizational  Transformational leaders motivate and empower employees
  and improve
                        objectives through rewards and punishment                           to achieve organization’s objectives by appealing to higher
   status quo.                                                                              ideals and moral values
                      Motivates followers by appealing to their own self-interest        Motivates followers by encouraging them to transcend their
Transformational
                         Emphasizes clarification of goals, follower compliance            own immediate self-interest for the sake of the mission and
 leaders change             through incentives and rewards, with a focus on task            vision of the organization
     culture                completion                                                       Emphasizes understanding of the importance of task
                         Followers’ compliance (effort, productivity, and loyalty) is          outcomes
                            exchanged for expected rewards                                   Followers are encouraged to think critically and seek
                                                                                                new ways to approach their jobs
Page 7


Impact of Leadership on Functional and Core Process Operational and Clinical Redesign
Strategies
An overview of the impact of              process improvement efforts.        organizational-wide functions,
transactional and transforma-             Since the transformational          often to the exclusion of cross
tional leadership on operational          leader also has transactional       -functional core process re-
and clinical redesign strategies          skills departmental and organ-      design. Transformational lead-
is illustrated in Figure 4. Trans-        izational wide functions are also   ers achieve radical change.
formational leadership fits well          improved. Transactional lead-       Transactional leaders achieve
with organizational-wide core             ers focus on departmental and       incremental change.

  Figure 4: Overview of the Impact of Leadership Style
     on Operational and Clinical Redesign Strategies


                                                                                     Transactional leaders
     Organization-wide




                                                                                    motivate by appealing
                                                                                       to employee self-
                                                                                            interest.
                                                                                       Transformational
                                                                                       leaders stimulate
     Departmental




                                                                                       employees to look
                                                                                    beyond their own self-
                                                                                     interest for the good
                         Functional                      Core Processes               of the organization.
                                      Transformational




Figure 5 illustrates the influence of leadership powering teams and individuals to transcend the
style on functional and core process opera- status quo through organizational-wide radical
tional and clinical redesign. Transactional lead- transformation.
ers tend to focus more on functional improve-
ments. Transformational leaders, while focus-
ing also on functions, tackle core process re-
design. They inspire their organizations by ef-
fectively communicating the vision, and em-
Page 8                                                                                   Joseph Mack & Associates


                        Figure 5: Influence of Leadership Style on Functional
                         and Core Process Operational and Clinical Redesign


  Transactional



                           Organization-wide
 leaders tend to
  focus more on
    functional
 improvements.
Transformational
                           Departmental




  leaders tackle
   core process
     redesign

                                               Functional                          Core Processes

                                                                Greater Impact




          Implementation of Clinical Integration and ACO Strategies

Approaches to Clinical Integration
 Clinical integration occurs along             ships and pay for call that are    models that may move the or-
 a continuum from targeted ini-                targeted to improve certain        ganizations further along the
 tiatives by a hospital and a sub-             clinical areas or processes are    continuum towards clinical in-
 set of its voluntary medical staff            “basic” forms integration.         tegration. Integrated delivery
 to address a particular clinical              Independent Practice Associa-      systems, ACOs, and physician
 condition or procedure, to in-                tions (“IPAs”), Management         owned hospitals focused on
 tegrated      delivery   systems              Service           Organizations    patient centered care are the
 where hospitals and medical                   (“MSOs”), Physician Hospital       most sophisticated models
 groups are under one umbrella                 Organizations (“PHOs”), and        aimed at achieving financial and
 organization, and physicians are              Specialty Institutes are exam-     clinical integration.
 employed. Medical Director-                   ples of structural and financial
Page 9

Clinical Integration and ACOs Demand a Shift From Vertical to Horizontal
Redesign
As Figure 6 illustrates, the medi-                                                paradigm shifts. As has been                       emphasis on horizontal redesign
cal home approach conceptually                                                    previously discussed, much                         across organizations to improve
demands a shift from vertical to                                                  redesign historically has oc-                      system performance.        Essen-
horizontal operational and clini-                                                 curred vertically within a par-                    tially, the organizations are
cal improvement to optimize                                                       ticular institution.    Ideally,                   turned 90 degrees so that vital
success of patient centeredness                                                   these efforts extend horizon-                      processes are emphasized,
and population health manage-                                                     tally as well in order to gar-                     rather than sites of care.
ment objectives. When two or                                                      ner the most cross-functional
more organizations are in-                                                        involvement of staff and core
volved, such as hospitals and                                                     processes. Patient centered
physician organizations, the                                                      care requires an increased



      Figure 6: Comparison of Vertical and Horizontal
      Approaches to Operational and Clinical Redesign

                                           Hospital and Health System                             ACO and Clinical Integration
   Hospital                                   Hospital    Medical        IPA                        Hospital   Hospital   Medical     IPA
      1                                          2        Group                                        1          2       Group



    Medical                                   Clinical    Support      Admin.          Medical
    Mgmt.                                      Ops.       Services     Services        Mgmt.               Maximum Realignment
                                                                                                           & Core Process Redesign           Patient Centered Care

                                              Some Cross-Function Realignment
                                                                                                                                             Management Requires
                                                 & Core Process Redesign
      High Opportunity Areas & Processes




                                                                                       Clinical                                               a Shift in Focus from
                                                                                        Ops.

                                                                                                                                              Vertical to Horizontal
                                                                                       Support
                                                                                       Services                                                      Redesign

                                                                                       Support
                                                                                       Services




The success of the approach used is dependent upon the culture and leadership of the organization
to create, implement and manage the selected initiative. While structure is important, especially to
mitigate legal and business risk, alignment of organizational culture and leadership with clinical inte-
gration and ACO strategies is critical.
.
Page 10                                                                                                Joseph Mack & Associates


       Critical Success Factors in Alignment of Culture, Strategies and
            Leadership to Clinical Integration and ACO Initiatives
Figure 7 compares culture, in-       empowered to improve existing                          alignment of strategies and
ternal and external strategies       operations or transform the                            cultural orientation. As has
and leadership. To be success-       culture.    Misalignment of or-                        been discussed, there is some
ful, strategies must match cul-      ganizational objectives to lead-                       cross-over between leader-
ture. As an organization moves       ership style may inhibit success-                      ship characteristics and inter-
further along the clinical inte-     ful implementation and manage-                         nal clinical redesign efforts,
gration continuum it must have       ment of strategies.                                    particularly from transforma-
the infrastructure and proc-                                                                tional to transactional. Simi-
esses to promote evidence-           The roles and columns in Figure                        larly, a market adaptor organi-
based medicine and patient en-       7 illustrate the alignment of cul-                     zation may employ skills from
gagement, report on quality and      ture, strategies and leadership                        both types of leaders, depend-
cost measures, and coordinate        to one another.         Typically,                     ing on degree and breadth of
care. Leadership must match          there is little if any diagonal                        its internal and external strate-
the organization’s values, and be                                                           gies.


                                             Figure 7: Alignment of Strategies
                                                to Culture and Leadership


                          Who Are We?
                          Where do We Want                                        Survivor         Adaptor               Enactor
                            to Go?
    Strategies must        How Do We
                            Get There?      Culture                     Low Risk         Medium Risk              Higher Risk

    follow culture.                                                                                   Lead industry
                                                                Incremental    Adapt to
                                                                                                   structure,
                                         Strategies          focused on
  Leadership must be                                                        capitalize on all
                                                          infrastructure & opportunities        standards, &
                                                                                                change
                                                          customers

    empowered by                                        Transactional              Transformational

          culture.                  Departmental       Variance and cost
                                                        reduction
                                                                                  Service and Value
                                                                                   Enhancement                         Does Culture
                                     Functions                                                                          Match Our
                                                       Reducing avoidable,       Work is redesigned to                Intent?
                                    Organizational      unproductive and           consolidate roles into new
                                      Functions         duplicative services       and different configurations
                                                                                                                       Does Culture
                                                       Treatment in the          Work is realigned around
                                                                                                                        Empower or
                                Departmental            optimal setting by the     care complexity and                  Prohibit
                                Core Processes          right provider             optimal patient flow                 Leadership
                                Organizational         Improving Patient         Work redesigned shifting             Success?
                                                        Experience                 focus to preventive care
                                  Processes                                        and population health
Page 11


Table 2 illustrates the critical success factors, and common causes for failure of alignment of cul-
ture, strategies and leadership in developing clinical integration and ACO strategies. An organiza-
tion must take an honest look at its own culture to determine the classic strategic questions: who
are we; were do we want to go; and, how do we get there. Everything else flows from and is sub-
servient to culture. If the strategies selected conflict with culture then they will fail, unless culture
is transformed. There are leaders whose expertise is transformation. Others concentrate on im-
provement within the organization. Culture either enables or hinders their success.


Table 2: Critical Success Factors and Common Causes of
Failure in Alignment of Culture, Strategies and Leadership




                                                                                  Strategies that are
                                                                                    misaligned with
                                                                                    culture will fail.
                                                                                  Unless empowered
                                                                                       by culture,
                                                                                  leadership will fail.
Page 12                                                                      Joseph Mack & Associates



                                    Case Study Example
In our recent experience with several clients developing clinical integration and ACO strategies
there has been little or no discussion of the alignment of organizational culture, strategies and
leadership. Culture receives only general comments, sometimes referencing the organization’s
mission and vision, reputation in the marketplace and executive leadership. Strategies are often
stated with somewhat more precision, especially when they mention such things as to become a
Centers for Medicare and Medicaid Services (“CMS”) ACO, create a risk bearing organization,
etc.

By contrast, leadership responsibilities are often described in significant detail. The following is
one example:

  “…responsible for administering the overall policies and procedures related to the care coordi-
  nation and integration of patient care activities across the continuum of care. … responsible

                       for ensuring optimal, achievable and sustainable standards of care, maintain-
                       ing positive staff morale, and promoting cooperation between patient care
                       services and other hospital departments, medical staff and physician organi-
 Alignment of
                       zations. In conjunction with the Executive Leadership Team, is accountable
 strategies and        for strategic planning, setting priorities, allocating resources, quality assur-
                       ance and building strategic partnerships to improve care coordination
 leadership to
                       across the system.”
culture receive
                    Organizations are similarly detailed about desired leadership experience and
  little if any
                    skills. Profiles focus on such things as understanding hospital functions and
   attention        processes; role of physicians, especially hospitalists; finance, especially man-
                    aged care; quality; population health/coordinated care; outcome improvement
                    and care redesign; information technology; etc. Leadership traits mentioned

include vision; communication skills; integrity; strategy; influence; reputation and trust; courage
and forthrightness; ability to inspire, including strong change management and problem solving
skills, able to identify obstacles and solutions, demonstrated success in building teams and reducing
silos, and demonstrated success in developing team champions.

Organizations must honestly ask themselves: does our culture match our intent; and, does cul-
ture empower or prohibit leadership success? Is it reasonable that we will go from little or no
integration to collaboration, and in what time? It is important to have lofty aspirations. It is more
important that they are realistically supported by culture.

All of the organizations we work identify, among other traits, that they want inspirational leaders
to develop and manage these strategies. However, when culture is misaligned with strategies
leaders are inhibited or prevented from successfully deploying charisma and motivation that en-
Page 13


courages innovation and creativity. Development of and evangelizing the vision of the
“redesigned” organization and the clinical integration approaches is impossible. Unless values are
clearly understood and shared among all those who work together, intense commitment and im-
plementation success is impossible. Proper alignment of strategies to culture, and of management
style to strategies is critical to successful implementation of clinical integration and ACO initia-
tives.



Case Study
Background
We recently worked a multi-hospital system with over 30 clinic and outpatient centers dispersed
over a large geographic area. Over a year previously, the system had acquired two large physician
organizations and placed them into a medical foundation (“Foundation”). The physician enter-
prises consist of a large medical group, and an independent practice association, physician practice
consulting and Medicare Advantage insurance agency. The organization is an approved Account-
able Care Organization. Together, these organizations represent over 600 employed and con-
tracted primary care and specialty physicians. In addition, they contract with over 1000 additional
physicians through managed care agreements.

The system’s strategies include market differentiation and growth, improve
quality and value, improve profitability, partner with physicians, governance and
                                                                                  Partnering with
leadership, and develop people and culture.
                                                                                   physicians for
Goal #1
                                                                                 alignment across
The first goal was to consolidate and streamline the operational and clinical
roles and functions of the two acquired physician organizations to improve effi- the system is not
ciency and profitability. The health system had acquired each of the organiza- fully supported
tions over a year previously, but had not “merged” them together. The initial
objective was to improve the efficiency and profitability of the combined busi-      by culture
ness.
Observation
The strategies to create the Foundation and acquisition of the two physician organizations are con-
sistent with what one would expect from a market adaptor or enactor.

To ascertain more clearly an organization’s cultural orientation, it is informative to examine how
the strategies are actually executed, and whether the particular objectives are achieved. Develop-
ment of population health and partnering with physicians across the system, among others, are
stated objectives. Integration of the two physician organizations had not occurred several months
after acquisition. Each had its own leadership, functions and processes. The Foundation held a se-
ries of meetings with Foundation and system executives and a “leadership consultant” to brain-
storm on the desired skill set of the of the Foundation’s Chief Executive Officer (“CEO”).
Page 14                                                                       Joseph Mack & Associates



Findings
Streamlining the operational and clinical roles and functions of the two acquired physician organi-
zations, from the systems perspective, is transactional rather than transformative. Other than
profitability, it has little bearing on the system. Creation of the Foundation, and its physician ac-
quisition strategies appear to be copycat strategies, which are indicative of a market adaptor. We
would expect organizations with this orientation to focus on departmental and system-wide func-
tional and core process improvement. However, the strategy included little or no integration of
the leadership, functions and processes. The system also spent a lot of time and money engaging a
leadership consultant focusing on the desired skill set of its CEO, rather than on actually creating
the reconstituted organization.

There is a disconnect between the system’s stated objective of “partnering with physicians for
alignment across the system,” and lack of attention to consolidating the operations of its largest
physician enterprise. This suggests that the system’s culture does not fully support its strategies.

                   Goal #2
                   The second goal was to position the Foundation to play the key role in devel-
   Using the       oping and implementing clinical integration system-wide.
Foundation to Observation
 drive clinical Similar to our initial observations about Goal #1, we viewed the strategy of de-
                ploying the Foundation across all clinic and hospital processes as suggesting the
  integration   organization is at least a market adaptor or enactor. The system has other
system-wide is “virtual” physician enterprises that play roles varying in degree across the sys-
                tem. Additionally, the system continues to acquire primary and specialty physi-
not supported cian practices. Frequently, the system CEO places these organizations under
  by culture    the Foundation to manage. The system has not held substantive discussions
                with the Foundation about the tactics required to deploy it as the clinical inte-
                grator across all hospitals and physician enterprises.

Findings
Positioning the Foundation to play the key role in developing and implementing clinical integration
system-wide is a noble and lofty aspiration. The system’s lack of commitment to implementation
of the strategy suggests that, this too, is a copycat strategy. Once additional physicians are ac-
quired, the responsibility for their management is shifted to the Foundation without a view to-
wards how to use them to assist in system-wide clinical integration. There has not been consoli-
dation of the Foundation and other “virtual” physician enterprises. Rather than being complemen-
tary, their roles and functions are conflictual. Finally, the fact that substantive discussions have not
been held to formalize how the Foundation will be the system-wide clinical integrator suggests a
strong disconnect between culture and strategies.
Page 15


The system-wide strategies do not conform to its culture. This is often the
case, especially with market adaptors who employ copycat strategies. More-
over, this is frequently the case with hospitals and health systems that acquire
physician organizations. The system and physicians have different objectives. In System must
this case, at the macro level, it appears that both are on the same page. How-
ever, it is easier to rally around a concept such as “clinical integration,” or   change its
“ACO” than to actually meticulously describe and agree upon mutual goals and culture or put
objectives, especially with copycat strategies in turbulent environments. In-
stead of ensuring its strategies match culture, this organization spent a rela- strategies and
tively inordinate amount of time on identifying and describing desired leader- leadership at
ship characteristics and skill set of the Foundation CEO. Again, this is consis-
tent with organizations employing copycat strategies. Unless the culture em- risk of failure
powers leadership to execute transactional or transformational tactics to im-
prove departmental and enterprise-wide process improvement, achievement of
clinical integration and ACO strategies will partially or fully fail expectation.
Joseph Mack & Associates

                                     Joseph Mack & Associates specializes in health care strategy, mergers and
                                     acquisitions, physician operations, and creation of risk bearing and accountable
                                     care organizations. Our expertise is in strategic planning, finance, change
                                     management, operations, process improvement, managed care, risk
                                     management and business intelligence within highly competitive market places.

               P.O. Box 23
                                     Joseph Mack has served in executive roles at hospitals, medical groups, the
      Dana Point, CA 92629           second largest insurance brokerage and employee benefits consulting company
                                     in the nation, the management consulting practices of two Big 5 accounting
      Phone: 949-481-0602            firms, as well as the nation’s preeminent medical group trade association. This
      Mobile: 949-697-9476           seasoning enables Mr. Mack to take a hands-on, results oriented approach
                    E-mail:          towards creating and reorganizing physician, hospital and health systems into
Joseph.Mack@jmahealthcare.com
                                     integrated collaborative provider organizations with aligned strategic, financial,
                                     operational and cultural objectives.

                                           Integrated Delivery Systems Qualifications and Experience

                                      Worked with MemorialCare Medical Foundation within MemorialCare
                                        Health System to integrate leadership and operations of the former Bristol
www.jmahealthcare.com                   Park Medical Group and Nautilus Health Management Company/Greater
                                        Newport Physicians, and on strategies to develop and implement clinical
                                        integration system-wide.
                                      Served as financial, strategic and restructuring advisor for a free-standing
                                        medical center’s integrated delivery system initiatives, including conducting
                                        situational analyses, financial modeling, appraisals and due diligence on
                                        several potential strategies, models, corporate structures, and organizations.
Clients for which we provided         Evaluated and made recommendations for a hospital to create a hospital/
 integrated delivery system
 consulting services include            physician joint venture and acquire a Limited Knox-Keene HMO License
                                        (aka risk bearing organization) to increase business.
 MemorialCare Medical
  Foundation. Long Beach, CA.         Directed the financial and operational due diligence for Tenet of Mullikin
 Geisenger Health System.             Medical Centers (later MedPartners), a $367 million integrated delivery
  Danville, PA.
 Winchester Hospital.                 system including a hospital, physician group and IPA network throughout
  Winchester, MA                        the State of California that was over 90% capitated representing in excess of
 Good Samaritan Hospital.             300,000 commercial and senior HMO members.
  Cincinnati, OH
 Catholic Healthcare West.   San    Created first Limited License Knox-Keene HMO organization in the State of
   Francisco, CA                        California for Mullikin Medical Centers, calculating the organization’s
 Sharp Health System, San
   Diego, CA
                                        tangible net equity. Projections were accurate through the first eight
 St. Joseph Health System.            quarters of operations.
   Orange, CA
 Sutter Health System,              Created process adopted firm wide within Ernst & Young that used
   Sacramento, CA                       organizational change management techniques to overcome resistance to
 UniHealth Burbank, CA
                                        change, and to create or reorganize integrated delivery systems.
                                      Wrote the strategic/operational plan for Catholic Healthcare West's
                                        Physician strategy, which included a medical foundation, IPAs, MSOs, and a
                                        decentralized local involvement of hospitals in each region.

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Joseph Mack & Associates Alignment Of Organizational Culture To Strategies And Leadership Is A Critical Success Factor For Clinical Integration And Ac Os

  • 1. Alignment of Organizational Culture to Strategies and Leadership is a Critical Success Factor for Clinical Integration and ACOs  Culture Must Match December 2012 Strategies and Leadership  How Culture Drives Or- Strategies Must Match Culture and Empower Leadership ganizational Vision and Strategies Alignment of strategies tives. Some organiza- formational initiatives is  How Leadership Influ- with organizational cul- tions develop clinical different. In the former, ences Implementation and ture and leadership is integration and ACO strong transactional Management of Organiza- critical to success of approaches that are not skills are often domi- tional Vision and Strate- Clinical Integration and supported by their cul- nant and may be suc- gies ACO objectives. In our ture. Leadership tasked cessful. In the latter,  Implementation of Clinical recent work with cli- with implementing inno- one must have strong Integration and ACO Strategies ents developing various vative or “radical” transformational and collaborative strategies strategies within status transactional skills.  Critical Success Factors and models we have quo or “conservative” Proper alignment of found substantial incon- cultures face significant strategies to culture, gruity between an or- challenges and greater and of management Inside this Article ganization’s values, risk of failure. Further- style to strategies is Culture Drives Hospital 1 Strategies strategies and commit- more, management critical to successful im- ment, and management style required to imple- plementation of clinical Culture and Integration 3 Strategies selected to develop and ment and improve in- integration and ACO guide these new initia- cremental versus trans- initiatives. Traditional Hospital 4 Process Redesign Leadership Traits Re- 5 quired for Process Re- Understanding Culture and design its Impact on Organizational Vision and Strategies Transactional 5 Leadership Influence of Culture on Hospital Strategies Transformational Lead- 6 ership Clinical integration re- successful, these strate- hospitals are by nature How Leadership Imple- 7 quires departmental and gies must match the or- market survivors. They ments Process Redesign organizational-wide im- ganization’s vision and are internally focused Approaches to Clinical 8 provement in functions culture. on such things as qual- Integration and core processes. ity, cost and customer Vertical to Horizontal 9 The degree of change The strategies a hospital service. These organi- Redesign required and committed adopts can be charac- zations typically moni- Critical Success Factors 10 to is dictated by the terized into three orien- tor the market for stra- in Alignment of Culture, Strategies and Leader- strategic objectives of tations: survivor, adap- tegic opportunities, but ship the organization. To be tor and enactor. Most are less likely to commit Case Study 13
  • 2. Page 2 Joseph Mack & Associates significant resources to their itability generated from inter- their redesign initiatives focus implementation. Hospitals nal operations to invest in sub- on departmental and organiza- that are market adaptors are stantial, long term, and higher tional-wide improvement. also internally focused. Their risk strategies to dominate Market survivors have an in- strategies focus on short term, their markets. Their strategies trinsic need to be industrious. incremental strategies that can involve evaluating market They improve and transform be easily changed or aban- trends to adapt to their own their organizations. Figure 1 doned. They often develop organizations. Extrinsic moti- illustrates the relationship of copycat strategies. They vations create challenges for strategic orientation to opera- monitor the market and market survivors and adaptors tional and clinical redesign. adopt other’s approaches. to overcome inertia within Market enactors use the prof- their organizations. Many of Figure 1: Relationship of Strategic Orientation to Operational and Clinical Redesign Organization-wide Organizational Culture Drives Departmental Strategies and Redesign Focus Functional Core Processes Transformational
  • 3. Page 3 Influence of Culture on Clinical Integration and ACO Strategies Strategies must match vision. tivity within their organiza- and physicians from outside As Figure 2 illustrates, long tions. of their medical centers in term strategies with bold ob- performance improvement jectives are radical and trans- As an organization begins initiatives. formational. Short term, con- to move further towards servative goals produce incre- becoming a market adaptor, Market enactors focus on mental successes. As most while still largely focused longer term, higher risk initia- hospitals are by nature market redesigning functions, more tives that fundamentally re- survivors, operational and initiatives begin to incorpo- design operational and clini- clinical redesign efforts tend rate cross-functional partici- cal processes. They develop to be hierarchical. Most ef- pation, and to implement larger, more complex collabo- forts are focused on func- more core process redesign rative strategies frequently tional departmental improve- efforts. The organization involving internal and exter- ment. To the extent cross- begins to transition from nal constituencies. functional initiatives occur, vertical to horizontal proc- they are focused on cutting ess improvement, and begin costs and improving produc- to involve organizations Figure 2: Influence of Strategic Orientation on Operational and Clinical Redesign Strategies Organization-wide Most hospital cultures support short term, incremental redesign strategies, Departmental rather than longer term radical initiatives Functional Core Processes Transformational
  • 4. Page 4 Joseph Mack & Associates Traditional Strategies for Hospital Functional and Core Process Redesign An organization’s vision af- level. Some departmental func- on functional departmental and fects its emphasis on opera- tional improvement involves organization-wide outcomes tional redesign. Hospitals are high opportunity core proc- are fundamental, necessary, constantly improving depart- esses that begin to encourage and beneficial. Organizational- mental functions. Some of cross functional participation wide core process improve- these initiatives are imple- throughout the organization. ments are transformational. mented throughout the or- The greatest impact for redes- Figure 3 illustrates the ganization and provide ign efforts are initiatives fo- strengths and weaknesses of greater impact than focusing cused on organizational-wide the various redesign ap- only at the departmental core processes. Efforts focused proaches. Figure 3: Comparison of Traditional Functional and Core Process Operational and Clinical Redesign Strategies Functional Organization-wide Departmental Process Improvement is Fundamental. Organizational- Departmental wide Core Process Redesign is Transformational Functional Core Processes Greater Impact
  • 5. Page 5 Understanding Leadership and its Impact on Implementation and Management of Organizational Vision and Strategies Leadership Traits Required for Functional and Core Process Operational and Clinical Redesign Operational and Clinical Re- transactional and transforma- plementary and interdepend- design occurs along a contin- tional leadership. The differ- ent to the transactional style. uum from conservative to ence between transformational Transformational leaders must bold; from a focus on func- and transactional leadership lies also employ transactional tional to core process im- in the way of motivating others. skills. On the other hand, provement and change; and Transactional leaders work transactional leaders tend to from improvement to trans- within the organizational cul- have little or no transforma- formational. ture as it exists. The transfor- tional traits. On this end of mational leader changes the the continuum, transactional Research on leadership sug- organizational culture. leadership is independent of gests two factors to differen- The leadership continuum is transformational skills. tiate “ordinary” from illustrated in Diagram 1. Trans- “extraordinary” leadership: formational leadership is com- Ordinary Leadership is Transactional. Extraordinary Leadership is Transformational Transactional Leadership Transactional leadership fo- managers. It focuses on the ba- cuses on clearly defined goals sic management process of con- Transactional leaders are effec- and tasks, works within the trolling, organizing, and short- tive in guiding efficiency deci- existing organizational cul- term planning. Transactional sions which are aimed at cutting ture, incentivizes staff to leaders emphasize detailed and costs and improving productiv- achieve goals through re- short-term goals, and standard ity. These leaders tend to be wards and punishment, and rules and procedures. They rely highly directive, task and action motivates achievement little on enhancing followers’ oriented. through appealing to em- creativity and generation of ployee self-interest. This new ideas. style is most often used by
  • 6. Page 6 Joseph Mack & Associates Transformational Leadership Transformational leaders focus transformational leadership the intention of allowing them on adapting to non-routine when adaptation is the goal. In to reach higher levels of situations, and on changing the these scenarios, it is critical that achievement than might other- organizational culture by creat- the leader be a change cham- wise have been achieved. Indi- ing new ideas. These leaders pion who can assemble and mo- vidualized consideration plays a motivate others by broadening tivate a group with enough key role in neutralizing the in- and elevating their interests, power to lead the change. evitable resistance that is generating awareness and ac- bound to accompany the trans- ceptance of the purposes and A transformational leader pro- formational process. The mission of the company, and motes the creation of a culture leader must work at getting stimulating employees to look that encourages team-decision large numbers of people in the beyond their own self-interest making, and provides individual organization involved in the for the good of the group. consideration to the specific, transformation process. Oth- unique needs of their staff to erwise, it is likely to be greeted Transformational leadership is ensure they are included in the with cynicism and strong resis- better for non-routine situa- transformation process of the tance from key constituents. tions. Whereas transactional organization. People are leadership is well suited to im- treated individually and differ- Table 1 compares transactional proving efficiencies, organiza- ently on the basis of their tal- to transformational leadership tions are more receptive to ents and knowledge and with characteristics. Table 1: Characteristics of Transactional and Transformational Leaders Transactional Leadership Transformational Leadership  Leadership is responsive  Leadership is proactive  Focus on maintaining status quo and achieving specific  Focus on adapting to non-routine situations goals Transactional  Works within the organizational culture  Works to change the organizational culture by implementing leaders manage new ideas  Transactional leaders make employees achieve organizational  Transformational leaders motivate and empower employees and improve objectives through rewards and punishment to achieve organization’s objectives by appealing to higher status quo. ideals and moral values  Motivates followers by appealing to their own self-interest  Motivates followers by encouraging them to transcend their Transformational  Emphasizes clarification of goals, follower compliance own immediate self-interest for the sake of the mission and leaders change through incentives and rewards, with a focus on task vision of the organization culture completion  Emphasizes understanding of the importance of task  Followers’ compliance (effort, productivity, and loyalty) is outcomes exchanged for expected rewards  Followers are encouraged to think critically and seek new ways to approach their jobs
  • 7. Page 7 Impact of Leadership on Functional and Core Process Operational and Clinical Redesign Strategies An overview of the impact of process improvement efforts. organizational-wide functions, transactional and transforma- Since the transformational often to the exclusion of cross tional leadership on operational leader also has transactional -functional core process re- and clinical redesign strategies skills departmental and organ- design. Transformational lead- is illustrated in Figure 4. Trans- izational wide functions are also ers achieve radical change. formational leadership fits well improved. Transactional lead- Transactional leaders achieve with organizational-wide core ers focus on departmental and incremental change. Figure 4: Overview of the Impact of Leadership Style on Operational and Clinical Redesign Strategies Transactional leaders Organization-wide motivate by appealing to employee self- interest. Transformational leaders stimulate Departmental employees to look beyond their own self- interest for the good Functional Core Processes of the organization. Transformational Figure 5 illustrates the influence of leadership powering teams and individuals to transcend the style on functional and core process opera- status quo through organizational-wide radical tional and clinical redesign. Transactional lead- transformation. ers tend to focus more on functional improve- ments. Transformational leaders, while focus- ing also on functions, tackle core process re- design. They inspire their organizations by ef- fectively communicating the vision, and em-
  • 8. Page 8 Joseph Mack & Associates Figure 5: Influence of Leadership Style on Functional and Core Process Operational and Clinical Redesign Transactional Organization-wide leaders tend to focus more on functional improvements. Transformational Departmental leaders tackle core process redesign Functional Core Processes Greater Impact Implementation of Clinical Integration and ACO Strategies Approaches to Clinical Integration Clinical integration occurs along ships and pay for call that are models that may move the or- a continuum from targeted ini- targeted to improve certain ganizations further along the tiatives by a hospital and a sub- clinical areas or processes are continuum towards clinical in- set of its voluntary medical staff “basic” forms integration. tegration. Integrated delivery to address a particular clinical Independent Practice Associa- systems, ACOs, and physician condition or procedure, to in- tions (“IPAs”), Management owned hospitals focused on tegrated delivery systems Service Organizations patient centered care are the where hospitals and medical (“MSOs”), Physician Hospital most sophisticated models groups are under one umbrella Organizations (“PHOs”), and aimed at achieving financial and organization, and physicians are Specialty Institutes are exam- clinical integration. employed. Medical Director- ples of structural and financial
  • 9. Page 9 Clinical Integration and ACOs Demand a Shift From Vertical to Horizontal Redesign As Figure 6 illustrates, the medi- paradigm shifts. As has been emphasis on horizontal redesign cal home approach conceptually previously discussed, much across organizations to improve demands a shift from vertical to redesign historically has oc- system performance. Essen- horizontal operational and clini- curred vertically within a par- tially, the organizations are cal improvement to optimize ticular institution. Ideally, turned 90 degrees so that vital success of patient centeredness these efforts extend horizon- processes are emphasized, and population health manage- tally as well in order to gar- rather than sites of care. ment objectives. When two or ner the most cross-functional more organizations are in- involvement of staff and core volved, such as hospitals and processes. Patient centered physician organizations, the care requires an increased Figure 6: Comparison of Vertical and Horizontal Approaches to Operational and Clinical Redesign Hospital and Health System ACO and Clinical Integration Hospital Hospital Medical IPA Hospital Hospital Medical IPA 1 2 Group 1 2 Group Medical Clinical Support Admin. Medical Mgmt. Ops. Services Services Mgmt. Maximum Realignment & Core Process Redesign Patient Centered Care Some Cross-Function Realignment Management Requires & Core Process Redesign High Opportunity Areas & Processes Clinical a Shift in Focus from Ops. Vertical to Horizontal Support Services Redesign Support Services The success of the approach used is dependent upon the culture and leadership of the organization to create, implement and manage the selected initiative. While structure is important, especially to mitigate legal and business risk, alignment of organizational culture and leadership with clinical inte- gration and ACO strategies is critical. .
  • 10. Page 10 Joseph Mack & Associates Critical Success Factors in Alignment of Culture, Strategies and Leadership to Clinical Integration and ACO Initiatives Figure 7 compares culture, in- empowered to improve existing alignment of strategies and ternal and external strategies operations or transform the cultural orientation. As has and leadership. To be success- culture. Misalignment of or- been discussed, there is some ful, strategies must match cul- ganizational objectives to lead- cross-over between leader- ture. As an organization moves ership style may inhibit success- ship characteristics and inter- further along the clinical inte- ful implementation and manage- nal clinical redesign efforts, gration continuum it must have ment of strategies. particularly from transforma- the infrastructure and proc- tional to transactional. Simi- esses to promote evidence- The roles and columns in Figure larly, a market adaptor organi- based medicine and patient en- 7 illustrate the alignment of cul- zation may employ skills from gagement, report on quality and ture, strategies and leadership both types of leaders, depend- cost measures, and coordinate to one another. Typically, ing on degree and breadth of care. Leadership must match there is little if any diagonal its internal and external strate- the organization’s values, and be gies. Figure 7: Alignment of Strategies to Culture and Leadership Who Are We? Where do We Want Survivor Adaptor Enactor to Go? Strategies must  How Do We Get There? Culture Low Risk Medium Risk Higher Risk follow culture. Lead industry Incremental Adapt to structure, Strategies focused on Leadership must be capitalize on all infrastructure & opportunities standards, & change customers empowered by Transactional Transformational culture. Departmental  Variance and cost reduction  Service and Value Enhancement  Does Culture Functions Match Our  Reducing avoidable,  Work is redesigned to Intent? Organizational unproductive and consolidate roles into new Functions duplicative services and different configurations  Does Culture  Treatment in the  Work is realigned around Empower or Departmental optimal setting by the care complexity and Prohibit Core Processes right provider optimal patient flow Leadership Organizational  Improving Patient  Work redesigned shifting Success? Experience focus to preventive care Processes and population health
  • 11. Page 11 Table 2 illustrates the critical success factors, and common causes for failure of alignment of cul- ture, strategies and leadership in developing clinical integration and ACO strategies. An organiza- tion must take an honest look at its own culture to determine the classic strategic questions: who are we; were do we want to go; and, how do we get there. Everything else flows from and is sub- servient to culture. If the strategies selected conflict with culture then they will fail, unless culture is transformed. There are leaders whose expertise is transformation. Others concentrate on im- provement within the organization. Culture either enables or hinders their success. Table 2: Critical Success Factors and Common Causes of Failure in Alignment of Culture, Strategies and Leadership Strategies that are misaligned with culture will fail. Unless empowered by culture, leadership will fail.
  • 12. Page 12 Joseph Mack & Associates Case Study Example In our recent experience with several clients developing clinical integration and ACO strategies there has been little or no discussion of the alignment of organizational culture, strategies and leadership. Culture receives only general comments, sometimes referencing the organization’s mission and vision, reputation in the marketplace and executive leadership. Strategies are often stated with somewhat more precision, especially when they mention such things as to become a Centers for Medicare and Medicaid Services (“CMS”) ACO, create a risk bearing organization, etc. By contrast, leadership responsibilities are often described in significant detail. The following is one example: “…responsible for administering the overall policies and procedures related to the care coordi- nation and integration of patient care activities across the continuum of care. … responsible for ensuring optimal, achievable and sustainable standards of care, maintain- ing positive staff morale, and promoting cooperation between patient care services and other hospital departments, medical staff and physician organi- Alignment of zations. In conjunction with the Executive Leadership Team, is accountable strategies and for strategic planning, setting priorities, allocating resources, quality assur- ance and building strategic partnerships to improve care coordination leadership to across the system.” culture receive Organizations are similarly detailed about desired leadership experience and little if any skills. Profiles focus on such things as understanding hospital functions and attention processes; role of physicians, especially hospitalists; finance, especially man- aged care; quality; population health/coordinated care; outcome improvement and care redesign; information technology; etc. Leadership traits mentioned include vision; communication skills; integrity; strategy; influence; reputation and trust; courage and forthrightness; ability to inspire, including strong change management and problem solving skills, able to identify obstacles and solutions, demonstrated success in building teams and reducing silos, and demonstrated success in developing team champions. Organizations must honestly ask themselves: does our culture match our intent; and, does cul- ture empower or prohibit leadership success? Is it reasonable that we will go from little or no integration to collaboration, and in what time? It is important to have lofty aspirations. It is more important that they are realistically supported by culture. All of the organizations we work identify, among other traits, that they want inspirational leaders to develop and manage these strategies. However, when culture is misaligned with strategies leaders are inhibited or prevented from successfully deploying charisma and motivation that en-
  • 13. Page 13 courages innovation and creativity. Development of and evangelizing the vision of the “redesigned” organization and the clinical integration approaches is impossible. Unless values are clearly understood and shared among all those who work together, intense commitment and im- plementation success is impossible. Proper alignment of strategies to culture, and of management style to strategies is critical to successful implementation of clinical integration and ACO initia- tives. Case Study Background We recently worked a multi-hospital system with over 30 clinic and outpatient centers dispersed over a large geographic area. Over a year previously, the system had acquired two large physician organizations and placed them into a medical foundation (“Foundation”). The physician enter- prises consist of a large medical group, and an independent practice association, physician practice consulting and Medicare Advantage insurance agency. The organization is an approved Account- able Care Organization. Together, these organizations represent over 600 employed and con- tracted primary care and specialty physicians. In addition, they contract with over 1000 additional physicians through managed care agreements. The system’s strategies include market differentiation and growth, improve quality and value, improve profitability, partner with physicians, governance and Partnering with leadership, and develop people and culture. physicians for Goal #1 alignment across The first goal was to consolidate and streamline the operational and clinical roles and functions of the two acquired physician organizations to improve effi- the system is not ciency and profitability. The health system had acquired each of the organiza- fully supported tions over a year previously, but had not “merged” them together. The initial objective was to improve the efficiency and profitability of the combined busi- by culture ness. Observation The strategies to create the Foundation and acquisition of the two physician organizations are con- sistent with what one would expect from a market adaptor or enactor. To ascertain more clearly an organization’s cultural orientation, it is informative to examine how the strategies are actually executed, and whether the particular objectives are achieved. Develop- ment of population health and partnering with physicians across the system, among others, are stated objectives. Integration of the two physician organizations had not occurred several months after acquisition. Each had its own leadership, functions and processes. The Foundation held a se- ries of meetings with Foundation and system executives and a “leadership consultant” to brain- storm on the desired skill set of the of the Foundation’s Chief Executive Officer (“CEO”).
  • 14. Page 14 Joseph Mack & Associates Findings Streamlining the operational and clinical roles and functions of the two acquired physician organi- zations, from the systems perspective, is transactional rather than transformative. Other than profitability, it has little bearing on the system. Creation of the Foundation, and its physician ac- quisition strategies appear to be copycat strategies, which are indicative of a market adaptor. We would expect organizations with this orientation to focus on departmental and system-wide func- tional and core process improvement. However, the strategy included little or no integration of the leadership, functions and processes. The system also spent a lot of time and money engaging a leadership consultant focusing on the desired skill set of its CEO, rather than on actually creating the reconstituted organization. There is a disconnect between the system’s stated objective of “partnering with physicians for alignment across the system,” and lack of attention to consolidating the operations of its largest physician enterprise. This suggests that the system’s culture does not fully support its strategies. Goal #2 The second goal was to position the Foundation to play the key role in devel- Using the oping and implementing clinical integration system-wide. Foundation to Observation drive clinical Similar to our initial observations about Goal #1, we viewed the strategy of de- ploying the Foundation across all clinic and hospital processes as suggesting the integration organization is at least a market adaptor or enactor. The system has other system-wide is “virtual” physician enterprises that play roles varying in degree across the sys- tem. Additionally, the system continues to acquire primary and specialty physi- not supported cian practices. Frequently, the system CEO places these organizations under by culture the Foundation to manage. The system has not held substantive discussions with the Foundation about the tactics required to deploy it as the clinical inte- grator across all hospitals and physician enterprises. Findings Positioning the Foundation to play the key role in developing and implementing clinical integration system-wide is a noble and lofty aspiration. The system’s lack of commitment to implementation of the strategy suggests that, this too, is a copycat strategy. Once additional physicians are ac- quired, the responsibility for their management is shifted to the Foundation without a view to- wards how to use them to assist in system-wide clinical integration. There has not been consoli- dation of the Foundation and other “virtual” physician enterprises. Rather than being complemen- tary, their roles and functions are conflictual. Finally, the fact that substantive discussions have not been held to formalize how the Foundation will be the system-wide clinical integrator suggests a strong disconnect between culture and strategies.
  • 15. Page 15 The system-wide strategies do not conform to its culture. This is often the case, especially with market adaptors who employ copycat strategies. More- over, this is frequently the case with hospitals and health systems that acquire physician organizations. The system and physicians have different objectives. In System must this case, at the macro level, it appears that both are on the same page. How- ever, it is easier to rally around a concept such as “clinical integration,” or change its “ACO” than to actually meticulously describe and agree upon mutual goals and culture or put objectives, especially with copycat strategies in turbulent environments. In- stead of ensuring its strategies match culture, this organization spent a rela- strategies and tively inordinate amount of time on identifying and describing desired leader- leadership at ship characteristics and skill set of the Foundation CEO. Again, this is consis- tent with organizations employing copycat strategies. Unless the culture em- risk of failure powers leadership to execute transactional or transformational tactics to im- prove departmental and enterprise-wide process improvement, achievement of clinical integration and ACO strategies will partially or fully fail expectation.
  • 16. Joseph Mack & Associates Joseph Mack & Associates specializes in health care strategy, mergers and acquisitions, physician operations, and creation of risk bearing and accountable care organizations. Our expertise is in strategic planning, finance, change management, operations, process improvement, managed care, risk management and business intelligence within highly competitive market places. P.O. Box 23 Joseph Mack has served in executive roles at hospitals, medical groups, the Dana Point, CA 92629 second largest insurance brokerage and employee benefits consulting company in the nation, the management consulting practices of two Big 5 accounting Phone: 949-481-0602 firms, as well as the nation’s preeminent medical group trade association. This Mobile: 949-697-9476 seasoning enables Mr. Mack to take a hands-on, results oriented approach E-mail: towards creating and reorganizing physician, hospital and health systems into Joseph.Mack@jmahealthcare.com integrated collaborative provider organizations with aligned strategic, financial, operational and cultural objectives. Integrated Delivery Systems Qualifications and Experience  Worked with MemorialCare Medical Foundation within MemorialCare Health System to integrate leadership and operations of the former Bristol www.jmahealthcare.com Park Medical Group and Nautilus Health Management Company/Greater Newport Physicians, and on strategies to develop and implement clinical integration system-wide.  Served as financial, strategic and restructuring advisor for a free-standing medical center’s integrated delivery system initiatives, including conducting situational analyses, financial modeling, appraisals and due diligence on several potential strategies, models, corporate structures, and organizations. Clients for which we provided  Evaluated and made recommendations for a hospital to create a hospital/ integrated delivery system consulting services include physician joint venture and acquire a Limited Knox-Keene HMO License (aka risk bearing organization) to increase business.  MemorialCare Medical Foundation. Long Beach, CA.  Directed the financial and operational due diligence for Tenet of Mullikin  Geisenger Health System. Medical Centers (later MedPartners), a $367 million integrated delivery Danville, PA.  Winchester Hospital. system including a hospital, physician group and IPA network throughout Winchester, MA the State of California that was over 90% capitated representing in excess of  Good Samaritan Hospital. 300,000 commercial and senior HMO members. Cincinnati, OH  Catholic Healthcare West. San  Created first Limited License Knox-Keene HMO organization in the State of Francisco, CA California for Mullikin Medical Centers, calculating the organization’s  Sharp Health System, San Diego, CA tangible net equity. Projections were accurate through the first eight  St. Joseph Health System. quarters of operations. Orange, CA  Sutter Health System,  Created process adopted firm wide within Ernst & Young that used Sacramento, CA organizational change management techniques to overcome resistance to  UniHealth Burbank, CA change, and to create or reorganize integrated delivery systems.  Wrote the strategic/operational plan for Catholic Healthcare West's Physician strategy, which included a medical foundation, IPAs, MSOs, and a decentralized local involvement of hospitals in each region.