Deep content is the key to the long tail. Make sure you refresh your content when it shows up in your real-time analytics. More information from John McElhenney at http://uber.la The complete post is here: http://uber.la/2012/03/refresh-process/

1. Refreshing Your Online Content
1
When a deep page shows up
it signals REFRESH TIME. 2 3
Steps to Refresh Your Content w/o Editing
1. Date: Should we remove the dates all together?
Or maybe just refresh and repost.
4
2. Categories: Are there any new ones to add?
3. Socialization: Changing the publish date would
kill any built up Tweets or Likes. Not a problem 5
on this post.
4. Signature Update: Mine now adds G+ and no
more bitly permalinks.
5. Related Posts: It’s always a good idea to have 6
related content to encourage deeper reading.
6. Tags: Tags are used by spiders and visitors. Can
we expand or eliminate some tags?
presented by John McElhenney 3-20-12 www.uber.la
john.mcelhenney@gmail.comcc: share and attribute