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Tuesday, March 27, 12
James Mathias


Tuesday, March 27, 12
yakob
                             giacomo
                            jakup jaakko
                        seamus kobi diego
                           hamish jamie
                        James Mathias
                        jimbo jay jacme
                          hemi giagu yankel
                            Jim jacques jaume
                         jacob yagop



Tuesday, March 27, 12
yakob
                             giacomo
                            jakup jaakko
                        seamus kobi diego
                           hamish jamie
                        James Mathias
                        jimbo jay jacme         (muh-thigh-es)
                          hemi giagu yankel
                            Jim jacques jaume
                         jacob yagop



Tuesday, March 27, 12
I have




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium

                        ★ 7 of those freelancing




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium

                        ★ 7 of those freelancing

                        ★ 5 spent in agency and
                          corporate scenes




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium

                        ★ 7 of those freelancing

                        ★ 5 spent in agency and
                          corporate scenes

                        ★ last 7 months as CCO of
                          EllisLab, creator of
                          ExpressionEngine and
                          CodeIgniter.




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium   ★ 3 sons, 1 wife, 2 cats & 2
                                                         dogs
                        ★ 7 of those freelancing

                        ★ 5 spent in agency and
                          corporate scenes

                        ★ last 7 months as CCO of
                          EllisLab, creator of
                          ExpressionEngine and
                          CodeIgniter.




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium   ★ 3 sons, 1 wife, 2 cats & 2
                                                         dogs
                        ★ 7 of those freelancing
                                                       ★ an intense love of this
                        ★ 5 spent in agency and          industry
                          corporate scenes

                        ★ last 7 months as CCO of
                          EllisLab, creator of
                          ExpressionEngine and
                          CodeIgniter.




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium   ★ 3 sons, 1 wife, 2 cats & 2
                                                         dogs
                        ★ 7 of those freelancing
                                                       ★ an intense love of this
                        ★ 5 spent in agency and          industry
                          corporate scenes
                                                       ★ a belief in craft and quality
                        ★ last 7 months as CCO of        over speed and quantity
                          EllisLab, creator of
                          ExpressionEngine and
                          CodeIgniter.




Tuesday, March 27, 12
I have
                        ★ 12 years in the web medium   ★ 3 sons, 1 wife, 2 cats & 2
                                                         dogs
                        ★ 7 of those freelancing
                                                       ★ an intense love of this
                        ★ 5 spent in agency and          industry
                          corporate scenes
                                                       ★ a belief in craft and quality
                        ★ last 7 months as CCO of        over speed and quantity
                          EllisLab, creator of
                          ExpressionEngine and         ★ a collection of over 200
                          CodeIgniter.                   board games.




Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Story Break


Tuesday, March 27, 12
“I must Create a System, or be enslav'd by
                        another Man's. I will not Reason & Compare;
                                 my business is to Create.”




Tuesday, March 27, 12
“I must Create a System, or be enslav'd by
                        another Man's. I will not Reason & Compare;
                                 my business is to Create.”

                                     William Blake - 1820




Tuesday, March 27, 12
Tuesday, March 27, 12
Respect.

Tuesday, March 27, 12
Clients & Colleagues




Tuesday, March 27, 12
Clients & Colleagues
                               I don’t




Tuesday, March 27, 12
Clients & Colleagues
                                                   I don’t
                        ★ participate in spec or
                          competitive bidding
                          processes




Tuesday, March 27, 12
Clients & Colleagues
                                                   I don’t
                        ★ participate in spec or
                          competitive bidding
                          processes

                        ★ discuss/rant about others




Tuesday, March 27, 12
Clients & Colleagues
                                                   I don’t
                        ★ participate in spec or
                          competitive bidding
                          processes

                        ★ discuss/rant about others

                        ★ miss deadlines without
                          communication




Tuesday, March 27, 12
Clients & Colleagues
                                                   I don’t
                        ★ participate in spec or        ★ fight uphill battles
                          competitive bidding
                          processes

                        ★ discuss/rant about others

                        ★ miss deadlines without
                          communication




Tuesday, March 27, 12
Clients & Colleagues
                                                   I don’t
                        ★ participate in spec or        ★ fight uphill battles
                          competitive bidding
                          processes                     ★ promise anything I can’t
                                                          deliver
                        ★ discuss/rant about others

                        ★ miss deadlines without
                          communication




Tuesday, March 27, 12
Clients & Colleagues
                                                   I don’t
                        ★ participate in spec or        ★ fight uphill battles
                          competitive bidding
                          processes                     ★ promise anything I can’t
                                                          deliver
                        ★ discuss/rant about others
                                                        ★ leave work for others to
                        ★ miss deadlines without          finish
                          communication




Tuesday, March 27, 12
Clients & Colleagues




Tuesday, March 27, 12
Clients & Colleagues
                                I do




Tuesday, March 27, 12
Clients & Colleagues
                                                  I do
                        ★ research problems and
                          recommend solutions




Tuesday, March 27, 12
Clients & Colleagues
                                                      I do
                        ★ research problems and
                          recommend solutions

                        ★ what I say I will, when I
                          said I would




Tuesday, March 27, 12
Clients & Colleagues
                                                      I do
                        ★ research problems and
                          recommend solutions

                        ★ what I say I will, when I
                          said I would

                        ★ share everything I know,
                          and everything I don’t




Tuesday, March 27, 12
Clients & Colleagues
                                                      I do
                        ★ research problems and          ★ communicate everything,
                          recommend solutions              always

                        ★ what I say I will, when I
                          said I would

                        ★ share everything I know,
                          and everything I don’t




Tuesday, March 27, 12
Clients & Colleagues
                                                      I do
                        ★ research problems and          ★ communicate everything,
                          recommend solutions              always

                        ★ what I say I will, when I      ★ attempt to produce work I
                          said I would                     am proud of

                        ★ share everything I know,
                          and everything I don’t




Tuesday, March 27, 12
Clients & Colleagues
                                                      I do
                        ★ research problems and          ★ communicate everything,
                          recommend solutions              always

                        ★ what I say I will, when I      ★ attempt to produce work I
                          said I would                     am proud of

                        ★ share everything I know,       ★ sleep well at night
                          and everything I don’t




Tuesday, March 27, 12
Technology, Craft & Ego




Tuesday, March 27, 12
Technology, Craft & Ego
                                 I don’t




Tuesday, March 27, 12
Technology, Craft & Ego
                                                    I don’t
                        ★ believe my code will be
                          bug free




Tuesday, March 27, 12
Technology, Craft & Ego
                                                    I don’t
                        ★ believe my code will be
                          bug free

                        ★ assume that every
                          browser and device will
                          work the same way every
                          time




Tuesday, March 27, 12
Technology, Craft & Ego
                                                    I don’t
                        ★ believe my code will be        ★ forget that this medium
                          bug free                         changes daily and is
                                                           subjective and relative to
                        ★ assume that every                the audience
                          browser and device will
                          work the same way every
                          time




Tuesday, March 27, 12
Technology, Craft & Ego
                                                    I don’t
                        ★ believe my code will be        ★ forget that this medium
                          bug free                         changes daily and is
                                                           subjective and relative to
                        ★ assume that every                the audience
                          browser and device will
                          work the same way every        ★ forget that I can always
                          time                             learn something new or do
                                                           something better




Tuesday, March 27, 12
Technology, Craft & Ego




Tuesday, March 27, 12
Technology, Craft & Ego
                                  I do




Tuesday, March 27, 12
Technology, Craft & Ego
                                                   I do
                        ★ remind myself, that I am
                          merely a student and that I
                          need to practice, everyday




Tuesday, March 27, 12
Technology, Craft & Ego
                                                      I do
                        ★ remind myself, that I am
                          merely a student and that I
                          need to practice, everyday

                        ★ realize that I will never
                          master this craft




Tuesday, March 27, 12
Technology, Craft & Ego
                                                      I do
                        ★ remind myself, that I am       ★ believe there is no such
                          merely a student and that I      thing as a web emergency
                          need to practice, everyday

                        ★ realize that I will never
                          master this craft




Tuesday, March 27, 12
Technology, Craft & Ego
                                                      I do
                        ★ remind myself, that I am       ★ believe there is no such
                          merely a student and that I      thing as a web emergency
                          need to practice, everyday
                                                         ★ believe that the best
                        ★ realize that I will never        framework is knowledge
                          master this craft                and practice




Tuesday, March 27, 12
“I once heard the worse thing a man could do is
                         draw a hungry crowd, tell everyone his name,
                             pride, and confidence but leaving out his
                        doubt. I’m not sure I bought those words when
                           I was young I knew most everything. These
                        words have never meant as much to anyone, as
                                      they now mean to me”




Tuesday, March 27, 12
“I once heard the worse thing a man could do is
                         draw a hungry crowd, tell everyone his name,
                             pride, and confidence but leaving out his
                        doubt. I’m not sure I bought those words when
                           I was young I knew most everything. These
                        words have never meant as much to anyone, as
                                      they now mean to me”

                            The Weight of Lies, The Avett Brothers - 2007



Tuesday, March 27, 12
Thank you
                        Little Rock,
                        Goodnight

Tuesday, March 27, 12
Tuesday, March 27, 12
James Mathias
                           CCO of EllisLab, champion of
                           experience, bringer of dazzle
                           thunder, artist, writer & outlaw
                           http://ellislab.com/
                           @jmathias




Tuesday, March 27, 12

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James Mathias Web Expert Shares 12 Years Experience

  • 3. yakob giacomo jakup jaakko seamus kobi diego hamish jamie James Mathias jimbo jay jacme hemi giagu yankel Jim jacques jaume jacob yagop Tuesday, March 27, 12
  • 4. yakob giacomo jakup jaakko seamus kobi diego hamish jamie James Mathias jimbo jay jacme (muh-thigh-es) hemi giagu yankel Jim jacques jaume jacob yagop Tuesday, March 27, 12
  • 6. I have ★ 12 years in the web medium Tuesday, March 27, 12
  • 7. I have ★ 12 years in the web medium ★ 7 of those freelancing Tuesday, March 27, 12
  • 8. I have ★ 12 years in the web medium ★ 7 of those freelancing ★ 5 spent in agency and corporate scenes Tuesday, March 27, 12
  • 9. I have ★ 12 years in the web medium ★ 7 of those freelancing ★ 5 spent in agency and corporate scenes ★ last 7 months as CCO of EllisLab, creator of ExpressionEngine and CodeIgniter. Tuesday, March 27, 12
  • 10. I have ★ 12 years in the web medium ★ 3 sons, 1 wife, 2 cats & 2 dogs ★ 7 of those freelancing ★ 5 spent in agency and corporate scenes ★ last 7 months as CCO of EllisLab, creator of ExpressionEngine and CodeIgniter. Tuesday, March 27, 12
  • 11. I have ★ 12 years in the web medium ★ 3 sons, 1 wife, 2 cats & 2 dogs ★ 7 of those freelancing ★ an intense love of this ★ 5 spent in agency and industry corporate scenes ★ last 7 months as CCO of EllisLab, creator of ExpressionEngine and CodeIgniter. Tuesday, March 27, 12
  • 12. I have ★ 12 years in the web medium ★ 3 sons, 1 wife, 2 cats & 2 dogs ★ 7 of those freelancing ★ an intense love of this ★ 5 spent in agency and industry corporate scenes ★ a belief in craft and quality ★ last 7 months as CCO of over speed and quantity EllisLab, creator of ExpressionEngine and CodeIgniter. Tuesday, March 27, 12
  • 13. I have ★ 12 years in the web medium ★ 3 sons, 1 wife, 2 cats & 2 dogs ★ 7 of those freelancing ★ an intense love of this ★ 5 spent in agency and industry corporate scenes ★ a belief in craft and quality ★ last 7 months as CCO of over speed and quantity EllisLab, creator of ExpressionEngine and ★ a collection of over 200 CodeIgniter. board games. Tuesday, March 27, 12
  • 18. “I must Create a System, or be enslav'd by another Man's. I will not Reason & Compare; my business is to Create.” Tuesday, March 27, 12
  • 19. “I must Create a System, or be enslav'd by another Man's. I will not Reason & Compare; my business is to Create.” William Blake - 1820 Tuesday, March 27, 12
  • 23. Clients & Colleagues I don’t Tuesday, March 27, 12
  • 24. Clients & Colleagues I don’t ★ participate in spec or competitive bidding processes Tuesday, March 27, 12
  • 25. Clients & Colleagues I don’t ★ participate in spec or competitive bidding processes ★ discuss/rant about others Tuesday, March 27, 12
  • 26. Clients & Colleagues I don’t ★ participate in spec or competitive bidding processes ★ discuss/rant about others ★ miss deadlines without communication Tuesday, March 27, 12
  • 27. Clients & Colleagues I don’t ★ participate in spec or ★ fight uphill battles competitive bidding processes ★ discuss/rant about others ★ miss deadlines without communication Tuesday, March 27, 12
  • 28. Clients & Colleagues I don’t ★ participate in spec or ★ fight uphill battles competitive bidding processes ★ promise anything I can’t deliver ★ discuss/rant about others ★ miss deadlines without communication Tuesday, March 27, 12
  • 29. Clients & Colleagues I don’t ★ participate in spec or ★ fight uphill battles competitive bidding processes ★ promise anything I can’t deliver ★ discuss/rant about others ★ leave work for others to ★ miss deadlines without finish communication Tuesday, March 27, 12
  • 31. Clients & Colleagues I do Tuesday, March 27, 12
  • 32. Clients & Colleagues I do ★ research problems and recommend solutions Tuesday, March 27, 12
  • 33. Clients & Colleagues I do ★ research problems and recommend solutions ★ what I say I will, when I said I would Tuesday, March 27, 12
  • 34. Clients & Colleagues I do ★ research problems and recommend solutions ★ what I say I will, when I said I would ★ share everything I know, and everything I don’t Tuesday, March 27, 12
  • 35. Clients & Colleagues I do ★ research problems and ★ communicate everything, recommend solutions always ★ what I say I will, when I said I would ★ share everything I know, and everything I don’t Tuesday, March 27, 12
  • 36. Clients & Colleagues I do ★ research problems and ★ communicate everything, recommend solutions always ★ what I say I will, when I ★ attempt to produce work I said I would am proud of ★ share everything I know, and everything I don’t Tuesday, March 27, 12
  • 37. Clients & Colleagues I do ★ research problems and ★ communicate everything, recommend solutions always ★ what I say I will, when I ★ attempt to produce work I said I would am proud of ★ share everything I know, ★ sleep well at night and everything I don’t Tuesday, March 27, 12
  • 38. Technology, Craft & Ego Tuesday, March 27, 12
  • 39. Technology, Craft & Ego I don’t Tuesday, March 27, 12
  • 40. Technology, Craft & Ego I don’t ★ believe my code will be bug free Tuesday, March 27, 12
  • 41. Technology, Craft & Ego I don’t ★ believe my code will be bug free ★ assume that every browser and device will work the same way every time Tuesday, March 27, 12
  • 42. Technology, Craft & Ego I don’t ★ believe my code will be ★ forget that this medium bug free changes daily and is subjective and relative to ★ assume that every the audience browser and device will work the same way every time Tuesday, March 27, 12
  • 43. Technology, Craft & Ego I don’t ★ believe my code will be ★ forget that this medium bug free changes daily and is subjective and relative to ★ assume that every the audience browser and device will work the same way every ★ forget that I can always time learn something new or do something better Tuesday, March 27, 12
  • 44. Technology, Craft & Ego Tuesday, March 27, 12
  • 45. Technology, Craft & Ego I do Tuesday, March 27, 12
  • 46. Technology, Craft & Ego I do ★ remind myself, that I am merely a student and that I need to practice, everyday Tuesday, March 27, 12
  • 47. Technology, Craft & Ego I do ★ remind myself, that I am merely a student and that I need to practice, everyday ★ realize that I will never master this craft Tuesday, March 27, 12
  • 48. Technology, Craft & Ego I do ★ remind myself, that I am ★ believe there is no such merely a student and that I thing as a web emergency need to practice, everyday ★ realize that I will never master this craft Tuesday, March 27, 12
  • 49. Technology, Craft & Ego I do ★ remind myself, that I am ★ believe there is no such merely a student and that I thing as a web emergency need to practice, everyday ★ believe that the best ★ realize that I will never framework is knowledge master this craft and practice Tuesday, March 27, 12
  • 50. “I once heard the worse thing a man could do is draw a hungry crowd, tell everyone his name, pride, and confidence but leaving out his doubt. I’m not sure I bought those words when I was young I knew most everything. These words have never meant as much to anyone, as they now mean to me” Tuesday, March 27, 12
  • 51. “I once heard the worse thing a man could do is draw a hungry crowd, tell everyone his name, pride, and confidence but leaving out his doubt. I’m not sure I bought those words when I was young I knew most everything. These words have never meant as much to anyone, as they now mean to me” The Weight of Lies, The Avett Brothers - 2007 Tuesday, March 27, 12
  • 52. Thank you Little Rock, Goodnight Tuesday, March 27, 12
  • 54. James Mathias CCO of EllisLab, champion of experience, bringer of dazzle thunder, artist, writer & outlaw http://ellislab.com/ @jmathias Tuesday, March 27, 12