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ASSESSING USER PREFERENCES
FOR GOVERNMENT
INFORMATION
                   Jennie Burroughs
               University of Montana
WHY ASSESS?
Services Requested by Survey Respondents
                                                       Percent of
                    Service Requested
                                                          Cases
Web-based tutorials                                      52.60%
Notification of newly available government documents     43.35%
Library training on specific subjects (e.g., Census
                                                         36.99%
   materials)
Government information subject guides or handouts        34.68%
Virtual reference                                        34.10%
Library instruction sessions on government documents     31.21%
One-on-
One-on-one research consultations                        26.59%
Government documents blog                                22.54%
WHY ASSESS?
SURVEYS ON A SHOESTRING
INITIAL STEPS
   What do you want to know and why?
   Is there preexising data you can use?
   If you need to conduct your own survey, consider:
      Do you want to compare your data to existing data?
      Is there a road-tested questionnaire you can use?
      Who do you want to survey that you don’t currently
      reach?
SURVEY DESIGN AND IMPLEMENTATION
 Short and sweet
 Who will you survey and how?
    Target audience
    Random sample or all interested users
 What format?
    Paper or digital
    Leveraging local licenses
 Institutional review and pre-testing
SURVEY DESIGN AND IMPLEMENTATION CONT.
 When?
    No-conflict time
 Advertising & reminding
 Survey incentives
 Privacy issues
 Analyze your results
USE YOUR DATA
WHERE THIS EXAMPLE DATA COMES FROM
 Spring 2006 Survey on University of Montana
 campus
   1,265 surveys distributed
   225 respondents
   Overall response rate of 17.79%
   Undergraduate student rate: 15.47%
   Graduate student rate: 14.38%
   Faculty rate: 18.87%
   Staff rate: 21.97%
CATALOGING OR DIGITIZATION PRIORITIES
       Top 10 Agencies/Sources
1. State Government Sources
2. Local Government Sources
3. Forest Service
4. Congress
5. National Park Service
6. Fish & Wildlife Service
7. Health & Human Services
8. Census Bureau
9. Department of Education
10. Environmental Protection Agency
How Researchers Hear About Government Information
                                       Percent of
               Source
                                           Cases
Websites                                  71.89%

Newspaper stories                         71.43%

Peers                                     63.59%

Scholarly sources/journals                56.68%
Newsletters                               30.88%
Blogs                                     10.14%
RSS feeds                                  3.23%
None                                       3.23%
Preferred Alerting Methods Chosen by Respondents


                Method               Percent of Cases


Websites                                       50.47%
Email alerts                                   40.19%
Newsletters                                    29.91%
In-person library sessions
In-                                            14.02%
Podcasts                                       11.21%
Blogs                                          10.75%
RSS feeds                                          8.88%
None of these                                  22.43%
MAKING BUYING OR RETENTION DECISIONS
ARE YOU NOW, OR HAVE YOU EVER BEEN,
AWARE OF THE FDLP?



                               Yes
                               20%




                   No
                  80%

          Have you heard of the FDLP?
THANK YOU!
             Questions?

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Assessing User Preferences for Government Information

  • 1. ASSESSING USER PREFERENCES FOR GOVERNMENT INFORMATION Jennie Burroughs University of Montana
  • 2. WHY ASSESS? Services Requested by Survey Respondents Percent of Service Requested Cases Web-based tutorials 52.60% Notification of newly available government documents 43.35% Library training on specific subjects (e.g., Census 36.99% materials) Government information subject guides or handouts 34.68% Virtual reference 34.10% Library instruction sessions on government documents 31.21% One-on- One-on-one research consultations 26.59% Government documents blog 22.54%
  • 4. SURVEYS ON A SHOESTRING
  • 5. INITIAL STEPS What do you want to know and why? Is there preexising data you can use? If you need to conduct your own survey, consider: Do you want to compare your data to existing data? Is there a road-tested questionnaire you can use? Who do you want to survey that you don’t currently reach?
  • 6. SURVEY DESIGN AND IMPLEMENTATION Short and sweet Who will you survey and how? Target audience Random sample or all interested users What format? Paper or digital Leveraging local licenses Institutional review and pre-testing
  • 7. SURVEY DESIGN AND IMPLEMENTATION CONT. When? No-conflict time Advertising & reminding Survey incentives Privacy issues Analyze your results
  • 9. WHERE THIS EXAMPLE DATA COMES FROM Spring 2006 Survey on University of Montana campus 1,265 surveys distributed 225 respondents Overall response rate of 17.79% Undergraduate student rate: 15.47% Graduate student rate: 14.38% Faculty rate: 18.87% Staff rate: 21.97%
  • 10. CATALOGING OR DIGITIZATION PRIORITIES Top 10 Agencies/Sources 1. State Government Sources 2. Local Government Sources 3. Forest Service 4. Congress 5. National Park Service 6. Fish & Wildlife Service 7. Health & Human Services 8. Census Bureau 9. Department of Education 10. Environmental Protection Agency
  • 11. How Researchers Hear About Government Information Percent of Source Cases Websites 71.89% Newspaper stories 71.43% Peers 63.59% Scholarly sources/journals 56.68% Newsletters 30.88% Blogs 10.14% RSS feeds 3.23% None 3.23%
  • 12. Preferred Alerting Methods Chosen by Respondents Method Percent of Cases Websites 50.47% Email alerts 40.19% Newsletters 29.91% In-person library sessions In- 14.02% Podcasts 11.21% Blogs 10.75% RSS feeds 8.88% None of these 22.43%
  • 13. MAKING BUYING OR RETENTION DECISIONS
  • 14. ARE YOU NOW, OR HAVE YOU EVER BEEN, AWARE OF THE FDLP? Yes 20% No 80% Have you heard of the FDLP?
  • 15. THANK YOU! Questions?