Slides from Using Social Media to Engage Employees at the Alliance for Workplace Excellence Thinkfest. June 1, 2010

1. Using Social Media to Engage Employees AWE June 1, 2010 Janet McNichol

3. tools to know and how to use them

6. static intranets

7. managers (maybe)

8. in-person meetings

9. posters and physical materialsThis slide is attributed to Jennifer Benz and Jessica Lee.

11. company blogs

12. online videos

13. lots of technology that we haven’t thought up yet!This slide is attributed to Jennifer Benz and Jessica Lee.

14. Social Media has Changed Expectations 4 out of 5 adults use social media 93% believe a company should have presence on Social Media sites 42% of adults and 55% of youth want to interact with their favorite brand through one or more social media tools Thanks to www.brandingeye.com for the image This slide is attributed to Jennifer Benz and Jessica Lee.

16. Real time

17. Personalized

19. Today’s Most Popular Websites

20. How Many of You Use…

21. Online Networks What is it? Good HR Comm uses Facebook, MySpace, LinkedIn and thousands of other social networks connect individuals and communicate interests and activities. Sites like Ning even let you create your own. Whether personal or professional, they are incredibly powerful tools for distributing information and ideas. Add profiles to your intranet so employees can post a photo, some of their interests outside of work and what they are working on—tremendously helpful for geographically dispersed teams Network employees who are hired in the same month—let them go through orientation together, even virtually, and share their experiences Create a Facebook group for wellness events (especially if you’re doing a lot of online classes or events—get families to join too for frequent updates and information!) This slide is attributed to Jennifer Benz and Jessica Lee.

23. more than 65 million members half are outside the U.S.

24. considered the new Rolodex or resume

25. strong “groups” function

26. median age is older than most social networking sitesThis slide is attributed to Jennifer Benz and Jessica Lee.

29. more than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared daily

30. 300 million active users + 50% log on to Facebook in any given day

31. fastest growing demographic is those 35 years old and older

32. The average user has 110 “friends” of those 6.6 are close friends. (from with credit to James H Fowler & Nicholas A. Christakis the authors of Connected.)This slide is attributed to Jennifer Benz and Jessica Lee.

35. top 50 website with 1000+% growth each month

36. 45-54 year olds are the top demographic

37. Short, succinct, rapid fire, real-time messages = conversationalThis slide is attributed to Jennifer Benz and Jessica Lee.

38. What is it? Microblog that lets you post only 140 characters at once Also: Yammer and internal platforms Good HR Comm uses Everything you would use a blog for – but shorter! Promoting blogs and other online content Quick tips and reminders Customer support Mobile access for employees and spouses Searching for current information Creating searchable notes of interesting articles This slide is attributed to Jennifer Benz and Jessica Lee.

39. This slide is attributed to Jennifer Benz and Jessica Lee.

40. It’s easy to archive and search your tweets.

42. Blogs What is it? Simple and easy way to create web content and self-publish. They also give readers the opportunity to respond with comments and have a dialog with the author. Good HR Comm uses Leadership communication (send out messages from the CEO in a blog format so employees can respond—make sure to address the comments!) News and updates—almost anything can be communicated in a blog format, giving readers an chance to give instant feedback Public recognition and employee-driven recognition—let employees recognize each other’s accomplishments or add kudos to an official recognition

44. Reality and Wikiality Wiki = the Hawaiian word for “fast.” Online wikis are designed to allow anyone to share information fast! This slide is by Tasha Bock with credit to James H Fowler & Nicholas A. Christakis the authors of Connected. Photo by Wikipedia.com

45. Reality and Wikiality Some think wikipedia is not reliable because anyone can write anything! But social networks emerge to regulate each topic. In wikis, individuals create something together that none of the individuals could have made alone. This slide is by Tasha Bock with credit to James H Fowler & Nicholas A. Christakis the authors of Connected. Photo by Wikipedia.com

46. Wiki What is it? A wiki, just like the most famous one, wikipedia, lets multiple users edit the same web page or content. They are ideal for internal collaboration. Good HR Comm uses Sharing tips for using your fitness incentive or posting favorite yoga studios or personal trainers near your offices (let your employees contribute to your health and wellness goals!) Letting a manager and employee co-write performance goals and maintain progress records throughout the year This slide is attributed to Jennifer Benz and Jessica Lee.

47. Podcasts and Videocasts What is it? Good HR Comm uses Online downloadable audio and video clips. Play them on your computer or drop them on your iPod to take home with you. Post a short video of CEO or leadership speaking about a new program Create a recruitment video Quick monthly updates from leadership (cover business results, comp and bonuses, upcoming performance reviews) Create podcasts of enrollment meetings or new hire orientation (especially helpful for remote employees who may not have the opportunity to attend an in-person meeting) 401(k) basics podcast series to get the basics of your plan (even better if you team it with an online forum for when employees have questions!) Create a contest for the best 2 minute video about a key topic—health care, wellness, 401(k) investing—hearing the message from other employees will encourage yours to act This slide is attributed to Jennifer Benz and Jessica Lee.

49. You must meet high standards

50. Four critical questions What are your objectives? Who are your employees and what sites are they already using? What is a wise use of investment dollars? What will have long-term ROI? What is efficient to monitor & maintain?

51. Tips Don’t block employee access to tools at work

52. Tips Check people out online before you meet them. What do people see when they Google you? Build your own brand.

53. Tips Think of comments you receive like publicity (any publicity is good publicity) Let go of control. Think in terms of influencing and leading. Remember who signs your paycheck

54. Tips Don’t worry about your popularity – number of connections and number of followers. After you connect with someone online, look for an opportunity to meet in person. (e.g., attend a Tweetup or just meet for coffee)

55. If You’re Just Getting Started Join LinkedIn and create a profile then connect with past business connections. Search for information on Twitter. Type in your organizations name, a topic, or try a hashtag like #shrm or #awe10. Sign-up and start following some people. Pick a couple of blogs to follow.

56. If You’re Just Getting Started Lurk. You can just read for awhile before you comment. When you’re ready, join or start a conversation. Share your knowledge and build your own brand.

59. Contacting Me Janet G. McNichol, SPHR, CAEHuman Resources Director American Speech-Language-Hearing Association 2200 Research Boulevard #235 Rockville, MD 20850-3289 Direct Line: 301-296-5714 jmcnichol@asha.org Connect with me on LinkedIn: http://www.linkedin.com/in/jmcnichol Follow me on Twitter: http://twitter.com/jmcnichol Read my blog: http://www.insideworkplacewellness.blogspot.com Like the ASHA Wellness Facebook Page: http://www.facebook.com/ashawellness