The document discusses the need for business intelligence (BI) to evolve from a process-centric IT function to an information-centric service that empowers all users within an organization. It argues that BI must adopt agile methodologies to quickly deliver intelligence to both occasional and advanced users. The document presents a case study of Sanofi Pasteur, which implemented a new hybrid BI architecture and agile development approach to accelerate time-to-value, gain higher user acceptance, and increase the number of prototype projects launched each year.

1. From IT Intelligence to Business Intelligence :
Succeding in the last mile of BI together with –
and not only for – the Lines of Business
Jean-Michel Franco – Solutions Director
www.twitter.com/jmichel_franco
Jean-michel.franco@businessdecision.com

2. IT : From process centric to Information Centric. The case of
smart metering
IT as we know it
« Today, Linky is mostly useful for EDF;
the energy supplier. They will be able to
get the measures from the energy meter
remotely, thereby drastically reducing
time and travel costs. »
IT as we want it as a customer
«Linky, alone, doesn’t generate eco-
efficiency. But if it used to inform
consumers, it would generate from 5 to
15% in terms of economies».
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3. Lesson learned across industries : Prepare to
deliver « intelligence » to survive in the « as a service » economy
Consumer
High Tech Banking
Goods
From your retail
From MP3 reader… From sports apparels…
bank…
…to your
…to your persona- trusted advisor …to your digital
lised music select- for personal finance coach
ion management
Utilities Aerospace Public sector
From Megawatts… From your From traditional
helicopter provider… Public service…
…to on demand
…to Negawatts …to your supllier service for the
of hours of flights citizen
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4. Business Intelligence has to be rebooted in order to face those
new challenges
• 54% entreprises already use BI
(Forrester)
• 10% of the IT budget is fully
dedicated to BI (Gartner)
• 28% of employees have access to
BI (Gartner)
• 15 % : market for BO solutions grew by
15% in 2009, during the economic turmoil
(Forrester)
• 35% of large enterprise won’t adapt
to 2015 economic conditions, due to lackl
of investments to an enterprise wide
Information infrastructure and to the
absence of analytic culture (Gartner)
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5. 2/10/2011
BI as we know it
Occasional user : 70+ %
Advanced users : 30%
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6. 10/02/2011
BI as we believe it should go
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7. Technologies comes with prerequisites, but then organizations
and methodologies are key to make it happen
• The gap between business and IT is widening as BI becomes project-critical, severely
damaging BI’s ability to deliver on its promises:
• Enterprise BI
IT • Industrialization • Data governance and enrichment
Point of view • Shared services • From information consumer to prosumer Business
• Consolidation • Personalization Point of view
• Time to decision
• Need for new ways to deliver BI (architecture, technology, organization, governance models).
Agile BI is “incremental, iterative, collaborative BI design and operations among cross-
functional teams of IT professional and business users.” (*)
Integrated, certified Agile business driven Empowered
and meta-data driven data modeling prosumers
information as a • Productized data marts • Information delivery
Service • Ad hoc data marts analysis, and enrichments
• Data governance • On the fly information • Collaborative Decision
• Information enrichment Management
• Information traceability • Decision to action
and audit tracks • Planning and forecasting
• Reusability and
instanciability of data (Data
7 as a service) * Source : J Koebielus

8. How to deliver agile BI : an approach
Client Business User Team
CRP 1 CRP 2 Training
(Refine & (Refine &
Create Create
Initialization
Content) Content)
Framework
B&D Analytic Team
Initialize
Deploy
Refine Finalize
Content from
Content & Content &
Use Cases
Deliverables Deliverables
Project
Data Provisioning and Infrastructure Teams
Project
Initialize Finalize App
Initial App & Data & Data
Provisioning Security Security
Refine Finalize
Provisioning Provisioning
Project Management
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9. A case study : the Sanofi Pasteur story with Agile BI
The customer
• Sanofi Pasteur , division of Sanofi-Aventis, World leader in human vaccines.
• €3.5 billion revenue, 12500 employees
• Key customer for Business & Decision since 2002
Pain points
•Despite solid Data Warehouse foundations, BI is struggling to deliver on its
promises
•Risks of businesses moving away from the Enterprise BI environment to develop
their own departmental “spreadmarts”
• IT struggling to manage information content  need more to get more engagement
from the business to control information quality and integration
Solution
• New hybrid BI Architecture (SAP+ Qlikview+ Tibco CIM)
• New hybrid BI organizations (departmental + enterprise level layer)
• New agile BI methodologies led by “user” driven prototyping
• Data Governance and MDM initiatives, starting at the BI level, and expanding
upstream
The results
•Accelerate the Time-to-Value
•High user acceptance (usability, look & feel), Performance, Simplicity…
•Give Autonomy to Business IS (for Mockup)
•More than 18 prototype projects launched in a year (+ 30 % vs previous year)
•5 projects elected for industrialization at the global level
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