Janne's presentation at Aalto School of Economics Corporate Social Responsibility course - the ecodesigner's viewpoint on CSR. In short, we need to campaign for proper (and tight) regulation - that's what we need, and what will stimulate eco-innovation like nothing else will.

1. Corporate Responsibility: Eco-designer’s viewpoint
Aalto University School of Economics | 170210
Sustainable Product Development | IDBM | Helsinki | 291008

2. Sustainable design and
research.

3. ...so what’s sustainable?

4. (c) Black & Decker

5. Impact:
- manufacturing 3 %

6. Impact:
- manufacturing 3 %
- energy use 96 %

7. (c) Siemens

8. Ideation & product development phase locks
70-95 % of cost and
environmental impact

9. So we concentrate on
(pre)design phase

10. BUT

11. Is eco-design enough?

12. Nope.

13. Well-intentioned people
are just as capable for
wrecking the ecosystem

18. i nd
u st
r ia l

19. What we need:

20. What we need:
- 90 % cuts in
emissions

21. I know; it’s dif cult!

22. ... turning the economy
around on a dime

26. What we need:
- 90 % cuts in
emissions
- this means regulation

27. What we need:
- 90 % cuts in
emissions
- this means regulation
- and less globalization

28. Wait... we need to
campaign for regulation?

29. ... isn’t that some kind
of socialism?

31. Nope.

32. I have faith in
our skills and
capabilities

33. I have faith in
innovation

34. I have faith in
free markets

35. ...the market will always
nd a way

36. In fact,

37. creativity loves
constraints

38. Three ways to get more for less
1. Because I say so

39. Three ways to get more for less
1. Because I say so
2. our Q4 earnings
depend on that

40. Three ways to get more for less
1. Because I say so
2. our Q4 earnings
depend on that
3. The Earth* needs you

41. Three ways to get more for less
1. Because I say so
2. our Q4 earnings
depend on that
3. The Earth* needs you
* Actually, only the survival of our civilization

44. “We choose to go to
the Moon... and do other
things, not because they are
easy, but

45. “We choose to go to
the Moon... and do other
things, not because they are
easy, but
because they are hard,
because that goal will serve
to organize and measure the
best of our energies and skills,

46. “We choose to go to
the Moon... and do other
things, not because they are
easy, but
because they are hard,
because that goal will serve
to organize and measure the
best of our energies and skills,
because that challenge is one that we are willing
to accept, one we are unwilling to postpone, and
one which we intend to win...”
-John F. Kennedy, 1962

47. “We choose to go to
the Moon... and do other
things, not because they are
easy, but
because they are hard,
because that goal will serve
to organize and measure the
best of our energies and skills,
because that challenge is one that we are willing
to accept, one we are unwilling to postpone, and
one which we intend to win...”
-John F. Kennedy, 1962