2. What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
3. Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from www.joedrumgoole.com
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11. Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
18. Beth Kanter, Beth’sBlog http://beth.typepad.com Think before you respond! What did they say well ? What did they miss ? Answer questions! What are other people saying ? How does it apply to you? Look forward / Look backward ! Ask what if? Read and comment on blogs
24. Culture Change Beth Kanter, Beth’sBlog http://beth.typepad.com brainstorm how you might turn it around... Loss of control over your organization's branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted time and resources Suffering from information overload already, this will cause more