Employers use resumes to decide who to interview by scanning or skimming them quickly. They assume the resume represents an applicant's best work and will use any strategic or tactical flaws to eliminate candidates. A focused resume builds around a single focus word or phrase, with all language and examples relating back to that focus. It allows the reader to draw one clear conclusion about the applicant's suitability for the position. Elements of a focused resume, like the butterfly or landscape format, can be used to further enhance the main focus word or phrase and make the applicant stand out among unfocused competitors.

1. Resumes •••••••••••••••••••••••••••••••••• Now and for the rest of your working life . . .

2. [How] Do Employers Use Résumés Employers use résumés to decide whom to interview. Résumés are scanned or skimmed. Employers assume that your letter and résumé represent your best work. Employers use strategic or tactical failings to “weed out”

3. What is Positioned Résumé? The Law of Focus: 22 Immutable Laws of Marketing “Losers spray; winners focus” Question: What is the inescapable conclusion that someone who reads my resume must make?

5. You build the whole resume around that word: language, examples, everything.

6. Title What Specifically Does a Focused Resume Do?

7. Do You Ever Use It? You use elements of it the “butterfly Resume” the “landscape resume” You enhance your “word” in internships and classes You become a focused player in an unfocused world.

8. Focused Resume/Cover Letter

10. What am I applying for and where did I get my information?

11. What do I have to offer? The basic summary. {you have researched this firm!}

12. What are my deeper qualifications? Showing what you have to offer.

13. How can we establish a next step?