1. Managing your reputation online

2. In the world of PR, life’s a
• Preparation
• Interest
• Tone
• Conversations
• Here and now!

3. Why is good storytelling important for
Public Relations?
• Effective PR is a formalised process for
generating interest and driving
understanding amongst different
audiences using dialogue (conversations,
editorial and networking) rather than
monologue (advertising, direct mail) to
engage individuals and groups with the
objective of changing perceptions,
managing reputations, driving
understanding and influencing behaviour.

4. Why social media matters to your business
‘Traditional’ PR

5. Social Media Landscape

6. P - Preparation
• The key to 'pitching' a story successfully is
to understand what the other person really
wants, so start by LISTENING!

7. I – Interest
• Showing interest helps create a rapport and
increase your ability to influence
• It's about what you say and how you say it
• Success takes commitment and participation, so if
you get involved, stay involved!
• Links are a principal currency of this world.
Everyone loves links – and there are tools to
estimate your net worth based on links to your
blog.

8. T - Tone
• Good story tellers control their tone and
communicate with gravitas. It helps them be taken
seriously and be memorable
• There are 3 very fast things you can do to raise
your gravitas level online.
• Add value
– Repurposed marketing spiel will impress nobody, and win you
no readers
• Be honest
– Remember your social media netiquette and abide by the rules
• Be the authority on your product/company
– Neediness, uncertainty and negativity is a gravitas killer

9. C – Conversations & content
• Powerful openings help give you the impact and
audience connection that you need
• Your key to success is to work out what content's
going to help you connect with this particular
audience, so make it relevant and make sure it
reflects your key points
• Develop a contagious and consistent message if
you're trying to tell a memorable story.
• Can I express my idea in one word? Can I
express it in 3-5 words?

10. H – Here and Now
• Most kinds of social media thrive on their
connectedness and the commonalities in
their community
• Conversations about you, your business
and your ecosystem will happen with or
without you, so why stand back?
• Experimenting will help give you
confidence and there’s no better time than
now to get involved!

11. ! – Energy and Passion build a good story
• A good story teller online engages people and
makes them want to repeat what they have
heard
• Enthusiasm is contagious
• Passion shows conviction and builds
confidence
• Find your own style...