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Integrating Social Media Into Your Fundraising Strategy
- 1. Integrating Social Media Into Your Fundraising Strategy March 15, 2010 Social Media Club of Ann Arbor Judy Wernette, Development Consultant
- 3. PART I: The Fundraising Process
- 7. Donor Development Process Identification Information Interest Involvement Investment
- 8. Effective fundraising is based on relationships. The relationship that the potential donor feels towards your organization. Relationships are built through communication that fosters interest that leads to involvement and finally investment.
- 9. Social Media is a vehicle for communicating with potential donors. By providing interesting and valuable information about your organization, you will lead them to further interest and involvement in your organization, prompting a financial investment.
- 10. Social Media is not “the” answer to all your fundraising challenges. Social Media is, however, another tool in your toolbox that can be utilized along with the rest of your strategic fundraising plan.
- 11. PART II: Social Media for Not-for-Profits
- 50. PART III: Questions, Comments, and Further Discussion www.spi-pcs.com
Editor's Notes
- Social Media does not happen at the top of the Donor Pyramid – those should remain your personal contacts. Social Media should be integrated into the bottom tier of the Donor Pyramid – they are smaller gifts in nature
- Social media can be effective at promoting activities in the following Donor “Buckets” Electronic Giving Special Projects Special Events
- Fundraising is built on relationships