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Fresh Networks presentation: Case studies in social networks monetisation

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Joanne Jacobs
Joanne Jacobs
TecnologíaEmpresariales
1 de 27
What’s the Value?: Monetising online communities and building value Joanne Jacobs Social Media Consultant [email_address] @joannejacobs bgsbjj
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Facts and Stats (1) December 2008, Source: http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/
Facts and Stats (2) January 2009, Source: http://pewinternet.org/~/media//Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf
Facts and Stats (3) January 2009, Source: http://www.emarketer.com/
Facts and Stats (4) March 2009, Source: http://www.coremetrics.co.uk/solutions/industry-report.php
Facts & Stats (5) March 2009, Source: http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
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Emergent Opportunities for Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rethinking monetisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fresh Networks presentation: Case studies in social networks monetisation

  • 1. What’s the Value?: Monetising online communities and building value Joanne Jacobs Social Media Consultant [email_address] @joannejacobs bgsbjj
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  • 5. Facts and Stats (1) December 2008, Source: http://www.techcrunch.com/2008/12/31/top-social-media-sites-of-2008-facebook-still-rising/
  • 6. Facts and Stats (2) January 2009, Source: http://pewinternet.org/~/media//Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf
  • 7. Facts and Stats (3) January 2009, Source: http://www.emarketer.com/
  • 8. Facts and Stats (4) March 2009, Source: http://www.coremetrics.co.uk/solutions/industry-report.php
  • 9. Facts & Stats (5) March 2009, Source: http://server-uk.imrworldwide.com/pdcimages/Global_Faces_and_Networked_Places-A_Nielsen_Report_on_Social_Networkings_New_Global_Footprint.pdf
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  • 13. Sharing Stories TOP DOWN BOTTOM UP
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  • 24. … takes you to e-tailing partner.
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