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Like Minds Immersive on Social Media for Small Business, October 2010

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Joanne Jacobs
Joanne Jacobs

Joanne Jacobs is a social media consultant who provides guidance on adopting and using social media for businesses. The document discusses various social media tools and how they can be used for different business objectives such as customer service, advertising, and community engagement. It emphasizes that engagement is key, and that businesses should focus on quality conversations rather than just broadcasting messages. The document also provides tips on tracking social media performance and devoting the appropriate level of staff time to social media activities.

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Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Practical Social Media for local business
Scope of the immersive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools
Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real time messaging/publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rich media sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs & RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media tool variants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which tools are right for my business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which tools are right for my business? ,[object Object],CASE STUDY: Blogs as exhibitors of authority (Large) GM Motors: Fastlane (Local) Butler Sheet Metal: Tinbasher Image source: http://www.flickr.com/photos/proimos/4045973322/
Which tools are right for my business? ,[object Object],Image source: http://images.smh.com.au/ftsmh/ffximage/2009/03/12/switchboard1_wideweb__470x285,0.jpg CASE STUDY: Facebook for customer service (Large) VodafoneUK: Service (Large) AT&T: Customer Care (Local) Devon Travel
Which tools are right for my business? ,[object Object],Image source: http://www.flickr.com/photos/peterblanchard/3402211563/ CASE STUDY: Facebook fan pages Starbucks Disney Visa Oxfam UK (Local) The Handbag Lady (Local) Exeter Leukemia Fund
Which tools are right for my business? ,[object Object],CASE STUDY: Linked In Groups Internet Coaching Circle Marketing recruitment firm: StopGap Fashion event: Pure London Image source: http://www.flickr.com/photos/pinkmoose/93825403/
Which tools are right for my business? ,[object Object],CASE STUDY: Brand search and twitter conversations Local Business Twitter Search: Devon Stone Stone tiling ; Signs express Need signage Image source: http://www.flickr.com/photos/walkadog/3353936487/sizes/m/
Which tools are right for my business? ,[object Object],CASE STUDY: Product development online (SMEs) Threadless Local Motors Brickfish: Design a Coach tote Tauntaun sleeping bag Image source: http://www.flickr.com/photos/pargon/2444155973/
Which tools are right for my business? ,[object Object],CASE STUDY: Crisis wiki Image source: http://www.flickr.com/photos/msvg/4433428957/
Which tools? ,[object Object],Image source: http://www.flickr.com/photos/gcfairch/4385543669/
ANY QUESTIONS?
Engaging online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/bensonkua/2743081060/
Engaging online ,[object Object],Image source: http://www.flickr.com/photos/70554893@N00/4284764493/ CASE STUDY: BT Care Irena Vaksman (Dentist)
Engaging online ,[object Object],Image source: http://www.flickr.com/photos/nostri-imago/2866399803/ CASE STUDY: [email_address] DIRECTTV (Local) H& R Block (tax agents)
Engaging online ,[object Object],Image source: http://www.flickr.com/photos/danielduende/30444390/ CASE STUDY: Boardtracker
Engaging online ,[object Object],Image source: http://www.flickr.com/photos/sylvar/3054077849/ CASE STUDY: Nestle and Greenpeace campaign ; Kevin Smith & South West Airlines
Engaging online ,[object Object],Image source: http://www.flickr.com/photos/spursfan_ace/2328879637/
ANY QUESTIONS?
Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/lrargerich/3969494964/
Performance ,[object Object],Image source: http://www.flickr.com/photos/noelzialee/233883651/ CASE STUDY: Social Mention
Performance ,[object Object],Image source: http://www.flickr.com/photos/gadl/320300354/ CASE STUDY: Microsoft Xbox support Clinical trial recruitment
Performance ,[object Object],Image source: http://www.flickr.com/photos/wonderlane/4234358423/ CASE STUDY: LinkedIn Answers Answers.com
Performance ,[object Object],Image source: http://www.flickr.com/photos/timparkinson/930660427/
Performance: basics and top tier monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object]
Performance: tools demonstration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance ,[object Object],[object Object],[object Object],[object Object],Image Source: http:// www.purchasetwitterfriends.com /
Creativity and curation ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/laffy4k/404321726/
Where to from here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Like Minds Immersive on Social Media for Small Business, October 2010

  • 1. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Practical Social Media for local business
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