Title: The Power of Social Media Marketing, Leveraging Social Media.
RDDs: please include:Your photoYour email addressYour URLYour social media handle informationFeel free to include/delete those tools you are not actively using.
Why is engagement marketing critical to your success? Your best source of new business are your existing customers.
Engagement Marketing is using technology to make this happen. Email marketing is a critical component of an Engagement Marketing strategy.
Email marketing allows you to build trusting relationships and nurture early relationships, while acquiring some new customers from your passionate customersSocial media marketing uses your raving fans to acquire new customers, connect with prospects and begin nurturing deeper relationshipsEmail marketing should encourage broader relationships through social media marketingSocial media marketing should encourage deeper relationships through email marketing
There is great business potential with most of the people with whom you engage. However, some relationships are bound to be more valuable than others. Raving fans are the most valuable relationship for a business and worthy of additional time and attention. They will help you create additional relationships with others by sharing with their network of friends and co-workers.There are 5 stages in a relationship, or 5 types of people:(Click) Raving Fans: Customers with a high level of loyalty, trust, & engagement. They willingly refer others to you and your business.(Click) Customers: Those buying from you already. These are people who have engaged as a customer at some point in the past. May be willing to try alternatives if encountered.(Click) Prospects – those that have a connection to you via a person, product, or service, but may not know of you yet. A connection exists for you either directly or indirectly through a Raving Fan or a Prospect. Is likely to need the services you provide in the future.(Click) Suspects – These folks are inclined to do business with you someday, but no connection exists. No direct or indirect connections exist. Is likely to want or need the services you provide in the future.(Click) Disinterested – those that have no interest and who will never buy a product or service from you. It’s better to build credibility here and direct them to what they’re interested inIt makes sense to use your marketing resources wisely… with the people who count!Now you can resourcefully apply new tools to acquire, connect, engage, and grow new customer relationships. (Click) Social media marketing uses your Raving Fans to acquire and engage new customers, [Click] connect with prospects, and begin fostering deeper relationships.
People may want to engage with your business one way at the beginning of the relationship, only to change their minds later.Promoting your email communications on your social media sites and your social media sites in your email communications allows your prospects and customers to choose the form of engagement that feels right to them.Easily integrate your Email Marketing efforts with your social media marketing efforts in order to capture contacts wherever your audience is. Make a Join My Mailing List box or link available on all your social media sites and website Include social media icons in a consistent and prominent place in your Emails, so folks will have an easy way to connect with you on your social presences, too.
What is the value of a share or a like? It tells you that your content is valuable and engaging to your subscribers. It also tells you that your email content is extending beyond the limited reach of your email list.The average Social media user has over 200 online friends or connections?How many average shares would it take to get your email content to twice as many people on your current email list?In addition to Email Report Tracking, use tools which measure increases in overall “reach” which includes comprehensive tracking on social networks, including: Likes, Follows, Shares, etc.
Knowing the category of a returned message can protect you from deleting subscribers who just need to be given a second chance.When your bounce report tells you that an email address is non-existent, or no longer valid:You can check for obvious misspellings. For example, an email address that ends in ‘@hotmail.comm’ can be easily corrected. If it isn’t obvious, don’t guess. Email addresses can be odd and you don’t want to mistakenly send someone an email they didn’t ask for. You can contact the subscriber for new or corrected information or delete him or her from your list if you aren’t able to determine whether the email is misspelled. It’s a good idea to collect alternative contact information from your customers in case they change email addresses without notifying you.When your bounce report tells you that the server was down, the mailbox was full, or the email was blocked:You can try to send the email later and watch for trends.If the emails get through after trying again or making alterations (i.e. sending a text-only version of your email), make note of the changes or start a separate list for email addresses with known issues. If the emails repeatedly bounce, you’ll probably have to obtain a new address if practical.
Every time a reader clicks on a link in your email, that click can be tracked, if you know how to write the required HTML code.Tracking at this level gives you a lot of information about what your subscribers think is valuable.How many of you know how to program HTML code for email tracking? That’s OK, Constant Contact will do it for you.
RDDs: please include:Your photoYour email addressYour URLYour social media handle informationFeel free to include/delete those tools you are not actively using.
Thank you again for your time and attention today. What questions do you have for me?Please remember to leave your business card on the way out so you can be sure to receive the Constant Contact Hints and Tips newsletter all about Social Media Marketing in order to stay up-to-date with the latest tips and trends.