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Effective Presentation What the audience wants us… Joan Shi
Tough Interview Questions  Change We  Need What’s Wrong?
The definition of an  Effective Presentation : Intellectual Power  to move audience to new way of thinking and  emotional power  to move then to new ways of behaving.
The definition of an  Effective Presentation : A Good Presentation delivers  Content An Effective Presentation delivers  Results
The definition of an  Effective Presentation : Not to Inform But to Influence
The definition of an  Effective Presentation : It’s not about what you said It’s about what they  remembered
The definition of an  Effective Presentation : So… It’s not about speaking It’s about  Engagement
 
 
 
 
 
The Audience Wishes
Survey Question: Give me YOUR  3  things you wish speakers would do better, or not do at all!
19 responses : Be engaging; Involve the audience; Conversation not presentation  14 responses:  Do not read the slides  9 : Focus on the message; avoid lengthy self-promotion  8 : Better (more) visuals/diagrams/stats/other media  8 : Show passion; Show enjoyment; Smile; Relax  8 : Clear, simple, and useful messages and language
6: Do not use Powerpoint (or “bullets”) at all  6: Do not go over time  6: More time for Q&A / Answer questions thoughtfully  5: Use stories / metaphors  5: Challenge the audience; Don’t “dumb it down”  4: Know your audience  4: Better takehome handouts (not Powerpoint slides)  3: Make your presentation fun  3: Use humor (but only if you are funny)  2: Answer “what’s in it for me”  16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
Be engaging;  Involve the audience;  Conversation,  not presentation
[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalize your presentation by knowing your audience
 
 
 
Beliefs Concerns Expectations… on me Dispositions –  Right?
 
 
To make that roadmap I should Inform Persuade Motivate Inspire
Tailor for your audience
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1. Strong Point of View
Tough Interview Questions
Tough Interview Questions
 
Martin Seligman’s interview with CNN
What  you deliver is not the information but your  understanding of  the information
 
This is  NOT …
This is…
This is…
This is…
This is…
 
 
You have to know you own message and where it going. Many speakers don’t know their message strongly, clearly and concisely enough and that’s the main reason why audience cannot follow. -- Craig Valentine, 1999 world champion of public speaking
 
2. Powerful Beginning and Endings
 
 
 
 
The first The recent Open Strong Close Strong
Open Strong Close Strong 25 % impact
Open Strong 90 second  to engage with your audience
Step 2 Structure: To get a clear head (continued)
 
End your speech with   an attitude   not a platitude. A Bang!!!
End Your Speech on a  High Note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. The Three “S” Advantage
S tory (Hey, You, See, So) S timulation (Exercise) S ummary of Scientific Evidence (Statistics)
Conversational Presentation
1.  Always be talking to someone  2. Talk to one person at a time – spend a few moments with this person.  3. Imagine that you’re having a one-on-one conversation with that person. Let the other people in the room disappear from your consciousness for that time.
[object Object],[object Object],[object Object]
Exercise Time
 
A superior organization helps the audience Understand and Remember  the content more effectively.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tough Interview Questions
 
 
Tough Interview Questions  Survey Question: Give me YOUR  3  things you wish speakers would do better, or not do at all!
Tough Interview Questions  6: Do not use Powerpoint (or “bullets”) at all  6: Do not go over time  6: More time for Q&A / Answer questions thoughtfully  5: Use stories / metaphors  5: Challenge the audience; Don’t “dumb it down”  4: Know your audience  4: Better takehome handouts (not Powerpoint slides)  3: Make your presentation fun  3: Use humor (but only if you are funny)  2: Answer “what’s in it for me”  16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
Tough Interview Questions  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Complex  back to  simple
 
 
 
 
Set Your Stage Practice makes perfect
Thank You and Good Luck [email_address]

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Joan effective presentation what the audience wants 0621

  • 1. Effective Presentation What the audience wants us… Joan Shi
  • 2. Tough Interview Questions Change We Need What’s Wrong?
  • 3. The definition of an Effective Presentation : Intellectual Power to move audience to new way of thinking and emotional power to move then to new ways of behaving.
  • 4. The definition of an Effective Presentation : A Good Presentation delivers Content An Effective Presentation delivers Results
  • 5. The definition of an Effective Presentation : Not to Inform But to Influence
  • 6. The definition of an Effective Presentation : It’s not about what you said It’s about what they remembered
  • 7. The definition of an Effective Presentation : So… It’s not about speaking It’s about Engagement
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 14. Survey Question: Give me YOUR 3 things you wish speakers would do better, or not do at all!
  • 15. 19 responses : Be engaging; Involve the audience; Conversation not presentation 14 responses: Do not read the slides 9 : Focus on the message; avoid lengthy self-promotion 8 : Better (more) visuals/diagrams/stats/other media 8 : Show passion; Show enjoyment; Smile; Relax 8 : Clear, simple, and useful messages and language
  • 16. 6: Do not use Powerpoint (or “bullets”) at all 6: Do not go over time 6: More time for Q&A / Answer questions thoughtfully 5: Use stories / metaphors 5: Challenge the audience; Don’t “dumb it down” 4: Know your audience 4: Better takehome handouts (not Powerpoint slides) 3: Make your presentation fun 3: Use humor (but only if you are funny) 2: Answer “what’s in it for me” 16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
  • 17. Be engaging; Involve the audience; Conversation, not presentation
  • 18.
  • 19.
  • 20.
  • 21. Personalize your presentation by knowing your audience
  • 22.  
  • 23.  
  • 24.  
  • 25. Beliefs Concerns Expectations… on me Dispositions – Right?
  • 26.  
  • 27.  
  • 28. To make that roadmap I should Inform Persuade Motivate Inspire
  • 29. Tailor for your audience
  • 30.
  • 31. 1. Strong Point of View
  • 34.  
  • 36. What you deliver is not the information but your understanding of the information
  • 37.  
  • 38. This is NOT …
  • 43.  
  • 44.  
  • 45. You have to know you own message and where it going. Many speakers don’t know their message strongly, clearly and concisely enough and that’s the main reason why audience cannot follow. -- Craig Valentine, 1999 world champion of public speaking
  • 46.  
  • 47. 2. Powerful Beginning and Endings
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52. The first The recent Open Strong Close Strong
  • 53. Open Strong Close Strong 25 % impact
  • 54. Open Strong 90 second to engage with your audience
  • 55. Step 2 Structure: To get a clear head (continued)
  • 56.  
  • 57. End your speech with an attitude not a platitude. A Bang!!!
  • 58.
  • 59. 3. The Three “S” Advantage
  • 60. S tory (Hey, You, See, So) S timulation (Exercise) S ummary of Scientific Evidence (Statistics)
  • 62. 1. Always be talking to someone 2. Talk to one person at a time – spend a few moments with this person. 3. Imagine that you’re having a one-on-one conversation with that person. Let the other people in the room disappear from your consciousness for that time.
  • 63.
  • 65.  
  • 66. A superior organization helps the audience Understand and Remember the content more effectively.
  • 67.
  • 69.  
  • 70.  
  • 71. Tough Interview Questions Survey Question: Give me YOUR 3 things you wish speakers would do better, or not do at all!
  • 72. Tough Interview Questions 6: Do not use Powerpoint (or “bullets”) at all 6: Do not go over time 6: More time for Q&A / Answer questions thoughtfully 5: Use stories / metaphors 5: Challenge the audience; Don’t “dumb it down” 4: Know your audience 4: Better takehome handouts (not Powerpoint slides) 3: Make your presentation fun 3: Use humor (but only if you are funny) 2: Answer “what’s in it for me” 16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
  • 73.
  • 74.  
  • 75.  
  • 76.  
  • 77. Complex back to simple
  • 78.  
  • 79.  
  • 80.  
  • 81.  
  • 82. Set Your Stage Practice makes perfect
  • 83. Thank You and Good Luck [email_address]

Notas del editor

  1. 我们不是把我们的听众送入一个超市或迷宫,然后 say good luck. 我们要把我们的听众带到一个我们希望他们达到的目标,这个目标明确且别致
  2. IBM Confidential
  3. IBM Confidential
  4. 3 “S” can be used in one presentation, depends on which order works best for your particular presentation and audience and your preference. For example, you can start with a story, then an exercise , summary with an evidence and end the section with story again.
  5. 连贯和统一