SlideShare una empresa de Scribd logo

Discovering The Pivotal Point Consumer

•Descargar como PPT, PDF•
•
João Lemos Diogo
João Lemos Diogo
Desarrollo personalTecnología
1 de 14
Discovering The Pivotal Point Consumer A Milestone Study on American Shoppers Who Drive CPG Brand Volume
About The Study ,[object Object],[object Object],[object Object],[object Object]
Study Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Why This Study Is Important 1 2 3
Findings At A Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Age of Fragmentation: What Mass Market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Products Rely On Smaller Concentrations ,[object Object],¹ Nine of the ten IRI Pacesetters were studied The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
Sub-brand vs. Master Brand Concentrations – Coca-Cola ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
[object Object],Sub-brand vs. Master Brand Concentrations – Tide The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
Emerging Categories – Green Products ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
Emerging Categories – Heart Healthy ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
Valuing The Pivotal Point Consumer ,[object Object],The brand names and logos used in this report are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.
Pivotal Point Consumers Are Hard To Reach ,[object Object]
Conclusion – Precision and Personalization Are Key ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Catalina_New_Item_Report_2015_WEB
Catalina_New_Item_Report_2015_WEBCatalina_New_Item_Report_2015_WEB
Catalina_New_Item_Report_2015_WEBBeth Johnson
 
Pivotal Point Consumer
Pivotal Point ConsumerPivotal Point Consumer
Pivotal Point ConsumerTodd Morris
 
Presentation on Crescent pure Case Study
Presentation on Crescent pure Case StudyPresentation on Crescent pure Case Study
Presentation on Crescent pure Case StudySahil Chaturvedi
 
Crescent pure
Crescent pureCrescent pure
Crescent pureRachit Garg
 
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...Instantly
 
Board of innovation - Shifts in the Low Touch Economy
Board of innovation - Shifts in the Low Touch EconomyBoard of innovation - Shifts in the Low Touch Economy
Board of innovation - Shifts in the Low Touch Economyjasonmariposa
 
Crescent pure
Crescent pureCrescent pure
Crescent pureTuhin Ghosh
 
2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging Survey2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging SurveyL.E.K. Consulting
 

Recomendados

Catalina_New_Item_Report_2015_WEB
Catalina_New_Item_Report_2015_WEBCatalina_New_Item_Report_2015_WEB
Catalina_New_Item_Report_2015_WEBBeth Johnson
 
Pivotal Point Consumer
Pivotal Point ConsumerPivotal Point Consumer
Pivotal Point ConsumerTodd Morris
 
Presentation on Crescent pure Case Study
Presentation on Crescent pure Case StudyPresentation on Crescent pure Case Study
Presentation on Crescent pure Case StudySahil Chaturvedi
 
Crescent pure
Crescent pureCrescent pure
Crescent pureRachit Garg
 
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...
CPG Innovation From Ideation to Aisle: New Techniques for Staying Ahead of Co...Instantly
 
Board of innovation - Shifts in the Low Touch Economy
Board of innovation - Shifts in the Low Touch EconomyBoard of innovation - Shifts in the Low Touch Economy
Board of innovation - Shifts in the Low Touch Economyjasonmariposa
 
Crescent pure
Crescent pureCrescent pure
Crescent pureTuhin Ghosh
 
2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging Survey2018 Brand Owner Packaging Survey
2018 Brand Owner Packaging SurveyL.E.K. Consulting
 
Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Los Angeles Southwest
 
3rd Place - Harvard International Consulting Competition 2016
3rd Place - Harvard International Consulting Competition 20163rd Place - Harvard International Consulting Competition 2016
3rd Place - Harvard International Consulting Competition 2016Timothy Brilhante
 
Crescent pure (Harvard Case Study) by Tejas Shetty
Crescent pure (Harvard Case Study) by Tejas ShettyCrescent pure (Harvard Case Study) by Tejas Shetty
Crescent pure (Harvard Case Study) by Tejas ShettyTejas Shetty
 
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyTop 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
 
IMC Campaign Planning Final Presentation
IMC Campaign Planning Final PresentationIMC Campaign Planning Final Presentation
IMC Campaign Planning Final PresentationJackie Vetrano
 
Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsQuality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsFeliciaRogers
 
Crescent Pure
Crescent Pure Crescent Pure
Crescent Pure Tanishk Kithannae
 
Crescent pure
Crescent pureCrescent pure
Crescent pureShantanu Pandey
 
Crescent Pure case study
Crescent Pure case studyCrescent Pure case study
Crescent Pure case studyVaidehi Mahajan
 
Final presentation for Principles of Marketing Class
Final presentation for Principles of Marketing ClassFinal presentation for Principles of Marketing Class
Final presentation for Principles of Marketing Classolephantm
 
Capitalizing on Opportunities in Fresh Prepared Foods
Capitalizing on Opportunities in Fresh Prepared FoodsCapitalizing on Opportunities in Fresh Prepared Foods
Capitalizing on Opportunities in Fresh Prepared FoodsL.E.K. Consulting
 
Crescent Pure: A Harvard Business School Case Study
Crescent Pure: A Harvard Business School Case StudyCrescent Pure: A Harvard Business School Case Study
Crescent Pure: A Harvard Business School Case StudyRenil Shah
 
2008 MMNPL Executive Summary
2008 MMNPL Executive Summary2008 MMNPL Executive Summary
2008 MMNPL Executive SummaryMost Memorable New Product Launch
 
5 Opportunities in the Nutritional Supplements Industry
5 Opportunities in the Nutritional Supplements Industry5 Opportunities in the Nutritional Supplements Industry
5 Opportunities in the Nutritional Supplements IndustryL.E.K. Consulting
 
Crescent pure
Crescent pureCrescent pure
Crescent pureAshwarya Jain
 
Clean Label: Instilling Consumer Confidence in Global Food and Beverages
Clean Label: Instilling Consumer Confidence in Global Food and BeveragesClean Label: Instilling Consumer Confidence in Global Food and Beverages
Clean Label: Instilling Consumer Confidence in Global Food and BeveragesEuromonitor International
 
Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Abhishek Bhowmick
 
Iri npd study 2016 all categories
Iri npd study 2016 all categoriesIri npd study 2016 all categories
Iri npd study 2016 all categoriesFlorence Langely
 
Presentation3
Presentation3Presentation3
Presentation3Haya Al-kuwari
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandFernando Barrenechea
 
Defection Dilemma Final
Defection Dilemma FinalDefection Dilemma Final
Defection Dilemma Finalguest0aa935
 
Bridging The P & C Gap
Bridging The P & C GapBridging The P & C Gap
Bridging The P & C Gapamie2007
 

Más contenido relacionado

La actualidad más candente

Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Los Angeles Southwest
 
3rd Place - Harvard International Consulting Competition 2016
3rd Place - Harvard International Consulting Competition 20163rd Place - Harvard International Consulting Competition 2016
3rd Place - Harvard International Consulting Competition 2016Timothy Brilhante
 
Crescent pure (Harvard Case Study) by Tejas Shetty
Crescent pure (Harvard Case Study) by Tejas ShettyCrescent pure (Harvard Case Study) by Tejas Shetty
Crescent pure (Harvard Case Study) by Tejas ShettyTejas Shetty
 
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyTop 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
 
IMC Campaign Planning Final Presentation
IMC Campaign Planning Final PresentationIMC Campaign Planning Final Presentation
IMC Campaign Planning Final PresentationJackie Vetrano
 
Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsQuality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsFeliciaRogers
 
Crescent Pure case study
Crescent Pure case studyCrescent Pure case study
Crescent Pure case studyVaidehi Mahajan
 
Final presentation for Principles of Marketing Class
Final presentation for Principles of Marketing ClassFinal presentation for Principles of Marketing Class
Final presentation for Principles of Marketing Classolephantm
 
Capitalizing on Opportunities in Fresh Prepared Foods
Capitalizing on Opportunities in Fresh Prepared FoodsCapitalizing on Opportunities in Fresh Prepared Foods
Capitalizing on Opportunities in Fresh Prepared FoodsL.E.K. Consulting
 
Crescent Pure: A Harvard Business School Case Study
Crescent Pure: A Harvard Business School Case StudyCrescent Pure: A Harvard Business School Case Study
Crescent Pure: A Harvard Business School Case StudyRenil Shah
 
5 Opportunities in the Nutritional Supplements Industry
5 Opportunities in the Nutritional Supplements Industry5 Opportunities in the Nutritional Supplements Industry
5 Opportunities in the Nutritional Supplements IndustryL.E.K. Consulting
 
Clean Label: Instilling Consumer Confidence in Global Food and Beverages
Clean Label: Instilling Consumer Confidence in Global Food and BeveragesClean Label: Instilling Consumer Confidence in Global Food and Beverages
Clean Label: Instilling Consumer Confidence in Global Food and BeveragesEuromonitor International
 
Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Abhishek Bhowmick
 
Iri npd study 2016 all categories
Iri npd study 2016 all categoriesIri npd study 2016 all categories
Iri npd study 2016 all categoriesFlorence Langely
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandFernando Barrenechea
 

La actualidad más candente (20)

Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1
 
3rd Place - Harvard International Consulting Competition 2016
3rd Place - Harvard International Consulting Competition 20163rd Place - Harvard International Consulting Competition 2016
3rd Place - Harvard International Consulting Competition 2016
 
Crescent pure (Harvard Case Study) by Tejas Shetty
Crescent pure (Harvard Case Study) by Tejas ShettyCrescent pure (Harvard Case Study) by Tejas Shetty
Crescent pure (Harvard Case Study) by Tejas Shetty
 
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyTop 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
 
IMC Campaign Planning Final Presentation
IMC Campaign Planning Final PresentationIMC Campaign Planning Final Presentation
IMC Campaign Planning Final Presentation
 
Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsQuality Promise Program: Empowering Consumers As Your Quality-Control Agents
Quality Promise Program: Empowering Consumers As Your Quality-Control Agents
 
Crescent Pure
Crescent Pure Crescent Pure
Crescent Pure
 
Crescent pure
Crescent pureCrescent pure
Crescent pure
 
Crescent Pure case study
Crescent Pure case studyCrescent Pure case study
Crescent Pure case study
 
Final presentation for Principles of Marketing Class
Final presentation for Principles of Marketing ClassFinal presentation for Principles of Marketing Class
Final presentation for Principles of Marketing Class
 
Capitalizing on Opportunities in Fresh Prepared Foods
Capitalizing on Opportunities in Fresh Prepared FoodsCapitalizing on Opportunities in Fresh Prepared Foods
Capitalizing on Opportunities in Fresh Prepared Foods
 
Crescent Pure: A Harvard Business School Case Study
Crescent Pure: A Harvard Business School Case StudyCrescent Pure: A Harvard Business School Case Study
Crescent Pure: A Harvard Business School Case Study
 
2008 MMNPL Executive Summary
2008 MMNPL Executive Summary2008 MMNPL Executive Summary
2008 MMNPL Executive Summary
 
5 Opportunities in the Nutritional Supplements Industry
5 Opportunities in the Nutritional Supplements Industry5 Opportunities in the Nutritional Supplements Industry
5 Opportunities in the Nutritional Supplements Industry
 
Crescent pure
Crescent pureCrescent pure
Crescent pure
 
Clean Label: Instilling Consumer Confidence in Global Food and Beverages
Clean Label: Instilling Consumer Confidence in Global Food and BeveragesClean Label: Instilling Consumer Confidence in Global Food and Beverages
Clean Label: Instilling Consumer Confidence in Global Food and Beverages
 
Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)
 
Iri npd study 2016 all categories
Iri npd study 2016 all categoriesIri npd study 2016 all categories
Iri npd study 2016 all categories
 
Presentation3
Presentation3Presentation3
Presentation3
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - Interbrand
 

Destacado

Defection Dilemma Final
Defection Dilemma FinalDefection Dilemma Final
Defection Dilemma Finalguest0aa935
 
Bridging The P & C Gap
Bridging The P & C GapBridging The P & C Gap
Bridging The P & C Gapamie2007
 
The Consumer Defection Dilemma
The Consumer Defection DilemmaThe Consumer Defection Dilemma
The Consumer Defection DilemmaJoão Lemos Diogo
 
Risk management 101
Risk management 101Risk management 101
Risk management 101Fred Travis
 
Bridging The P & C Gap
Bridging The P & C GapBridging The P & C Gap
Bridging The P & C Gapamie2007
 
Insta cart (1)
Insta cart (1)Insta cart (1)
Insta cart (1)Pallav L
 
E Discovery Risks for Risk Managers
E Discovery Risks for Risk ManagersE Discovery Risks for Risk Managers
E Discovery Risks for Risk ManagersFred Travis
 

Destacado (8)

Defection Dilemma Final
Defection Dilemma FinalDefection Dilemma Final
Defection Dilemma Final
 
Bridging The P & C Gap
Bridging The P & C GapBridging The P & C Gap
Bridging The P & C Gap
 
Brawny Fieldguide
Brawny FieldguideBrawny Fieldguide
Brawny Fieldguide
 
The Consumer Defection Dilemma
The Consumer Defection DilemmaThe Consumer Defection Dilemma
The Consumer Defection Dilemma
 
Risk management 101
Risk management 101Risk management 101
Risk management 101
 
Bridging The P & C Gap
Bridging The P & C GapBridging The P & C Gap
Bridging The P & C Gap
 
Insta cart (1)
Insta cart (1)Insta cart (1)
Insta cart (1)
 
E Discovery Risks for Risk Managers
E Discovery Risks for Risk ManagersE Discovery Risks for Risk Managers
E Discovery Risks for Risk Managers
 

Similar a Discovering The Pivotal Point Consumer

Cascadia Capital Food & Beverage Industry Perspectives Fall 2017
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017Cascadia Capital Food & Beverage Industry Perspectives Fall 2017
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017Cascadia Capital
 
2019.05 kantar -brand_footprint_2019
2019.05 kantar -brand_footprint_20192019.05 kantar -brand_footprint_2019
2019.05 kantar -brand_footprint_2019Dinh Thao
 
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...Abhinav Tyagi
 
Kantar asia-brand-footprint-2020
Kantar asia-brand-footprint-2020Kantar asia-brand-footprint-2020
Kantar asia-brand-footprint-2020tramnguyen016
 
From Me to We: The Rise of the Purpose-Led Brand
From Me to We: The Rise of the Purpose-Led BrandFrom Me to We: The Rise of the Purpose-Led Brand
From Me to We: The Rise of the Purpose-Led Brandaccenture
 
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
 
Consumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure TroveConsumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
 
2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdf2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdfAndressa Warken
 
full_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdffull_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdftaufiq annas
 
Doing more with less a point of view on marketing in a recession
Doing more with less a point of view on marketing in a recessionDoing more with less a point of view on marketing in a recession
Doing more with less a point of view on marketing in a recessionWael Zekri
 
Running head STEELNUTRIDRINK .docx
Running head STEELNUTRIDRINK .docxRunning head STEELNUTRIDRINK .docx
Running head STEELNUTRIDRINK .docxtoltonkendal
 
Brand footprint report 2014
Brand footprint report 2014Brand footprint report 2014
Brand footprint report 2014BUG Corporation
 
Brand footprint-report 6-2014
Brand footprint-report 6-2014Brand footprint-report 6-2014
Brand footprint-report 6-2014LC TECH VIETNAM
 
Brand footprint-report 6-2014
Brand footprint-report 6-2014Brand footprint-report 6-2014
Brand footprint-report 6-2014Tuyết Vũ Ánh
 
An analysis of_consumers_brand_preference_on_national_vs_store_management
An analysis of_consumers_brand_preference_on_national_vs_store_managementAn analysis of_consumers_brand_preference_on_national_vs_store_management
An analysis of_consumers_brand_preference_on_national_vs_store_managementSumit Kumar Gangwani
 
Business And Brand Leadership after a recession
Business And Brand Leadership after a recessionBusiness And Brand Leadership after a recession
Business And Brand Leadership after a recessionRichard Meyer
 
From Me to We: The Rise of the Purpose-Led Brand (US Edition)
From Me to We: The Rise of the Purpose-Led Brand (US Edition)From Me to We: The Rise of the Purpose-Led Brand (US Edition)
From Me to We: The Rise of the Purpose-Led Brand (US Edition)accenture
 

Similar a Discovering The Pivotal Point Consumer (20)

Cascadia Capital Food & Beverage Industry Perspectives Fall 2017
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017Cascadia Capital Food & Beverage Industry Perspectives Fall 2017
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017
 
2019.05 kantar -brand_footprint_2019
2019.05 kantar -brand_footprint_20192019.05 kantar -brand_footprint_2019
2019.05 kantar -brand_footprint_2019
 
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
 
Kantar asia-brand-footprint-2020
Kantar asia-brand-footprint-2020Kantar asia-brand-footprint-2020
Kantar asia-brand-footprint-2020
 
From Me to We: The Rise of the Purpose-Led Brand
From Me to We: The Rise of the Purpose-Led BrandFrom Me to We: The Rise of the Purpose-Led Brand
From Me to We: The Rise of the Purpose-Led Brand
 
Beyond the Middle
Beyond the MiddleBeyond the Middle
Beyond the Middle
 
Global Brand Purpose
Global Brand PurposeGlobal Brand Purpose
Global Brand Purpose
 
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
 
Consumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure TroveConsumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure Trove
 
2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdf2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdf
 
full_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdffull_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdf
 
Doing more with less a point of view on marketing in a recession
Doing more with less a point of view on marketing in a recessionDoing more with less a point of view on marketing in a recession
Doing more with less a point of view on marketing in a recession
 
Lay
LayLay
Lay
 
Running head STEELNUTRIDRINK .docx
Running head STEELNUTRIDRINK .docxRunning head STEELNUTRIDRINK .docx
Running head STEELNUTRIDRINK .docx
 
Brand footprint report 2014
Brand footprint report 2014Brand footprint report 2014
Brand footprint report 2014
 
Brand footprint-report 6-2014
Brand footprint-report 6-2014Brand footprint-report 6-2014
Brand footprint-report 6-2014
 
Brand footprint-report 6-2014
Brand footprint-report 6-2014Brand footprint-report 6-2014
Brand footprint-report 6-2014
 
An analysis of_consumers_brand_preference_on_national_vs_store_management
An analysis of_consumers_brand_preference_on_national_vs_store_managementAn analysis of_consumers_brand_preference_on_national_vs_store_management
An analysis of_consumers_brand_preference_on_national_vs_store_management
 
Business And Brand Leadership after a recession
Business And Brand Leadership after a recessionBusiness And Brand Leadership after a recession
Business And Brand Leadership after a recession
 
From Me to We: The Rise of the Purpose-Led Brand (US Edition)
From Me to We: The Rise of the Purpose-Led Brand (US Edition)From Me to We: The Rise of the Purpose-Led Brand (US Edition)
From Me to We: The Rise of the Purpose-Led Brand (US Edition)
 

Último

Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 
2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing YogaRaphaël Semeteys
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...mitaliverma221
 
February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterssuserdfec6a
 
the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationbrynpueblos04
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...Cara Menggugurkan Kandungan 087776558899
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxpadhand000
 
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxSIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxStephenMino
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theorydrae5
 
March 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterMarch 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterssuserdfec6a
 

Último (10)

Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
 
February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletter
 
the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxSIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
March 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterMarch 2023 Recommendations for newsletter
March 2023 Recommendations for newsletter
 

Discovering The Pivotal Point Consumer

  • 1. Discovering The Pivotal Point Consumer A Milestone Study on American Shoppers Who Drive CPG Brand Volume
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.