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Personal Branding 2011
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Presentation to Business Lawyers Network October 2011
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Personal Branding 2011
1.
Personal Branding using
LinkedIn
2.
Is it the
one that you want? You already represent a brand
3.
Tom Peters
1997
4.
5.
6.
Think I nc.
7.
The Personal Branding
Cycle
8.
What solutions are
you selling?
9.
Who is your
exact target?
10.
What’s your message?
11.
LinkedIn: helps identify
what we are selling and differentiate from competitors
12.
Temporarily Shut Off
Notifications
13.
Being Found
14.
Being “Findable” by
the Right People
15.
16.
How Do You
Make Page 1?
17.
Complete Required Fields
18.
19.
Use Key Words
20.
Shared Connections &
Groups
21.
Differentiation
22.
Differentiate in the
Headline Section
23.
Convey Credibility &
Solutions
24.
Use Target Appropriate
Social Tone
25.
Be Seen as
a Subject Matter Expert
26.
Become a Subject
Matter Expert
27.
Presentations & Expert
Answers
28.
Plug into Referral
Pipelines
29.
Develop Networks with
Potential Referral Sources
30.
Connect Using Q
& A
31.
Personal Branding using
LinkedIn
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