2. Identity Theft is Everywhere
• Credit /debit cards, mail, and medical records are just a few areas where
personal identifiable information (PII) is exposed and can fall into the wrong
hands.
– Phishing (electronic deception of users by cyber criminals), Peer-to-Peer (P2P) file
sharing, online shopping, ATM/handheld skimmers, and mail theft are just a few of
the tools used by identity thieves.
• Consider these facts:
– An identity stolen every 4 seconds.
– 3.5% of U.S. adults fell victim to identity theft in 2010. (3.5% x 10 yrs = 35%)
– 77,000,000 SONY identities stolen in April, 2011
– The number of identity fraud victims increased 37% in the past two years.
– One in every four American adults reported being notified by a business or other
institution that their information had been compromised in a data breach.
– 10 percent of all victims spent at least 55 hours resolving their problems. The top 5
percent of victims spent at least 130 hours
– Average fraud amount (2010) was $4,607.
Our mission is to protect for a LifeLock member all things personal: good name,
credit, financial assets, and family.
-1-
3. Why Offer LifeLock?
• Opportunity
– Identity theft is one of the fastest growing crimes in America; and
employers are looking for other non-traditional voluntary benefits to
enrich their benefit plans and “offset” increasing employee
contributions to group health care plans
– LifeLock Identity Theft Protection is a new benefit category that
completes an employee’s need for financial security and protection
• Staying power
– With an 85% retention rate, LifeLock members value their protection
• Ease of administration
– Simple electronic eligibility formats. We take care of everything post-
sale with comprehensive fulfillment support.
-2-
5. Who Are We?
America’s premier personal identity theft protection company – the leader in proactive identity theft
protection!
Fast Facts
• Founded in April 2005
• Approximately 450 employees
• Located in Tempe, AZ
• Privately held by Bessemer Venture Partners, Kleiner Perkins Caufield and Byers, Goldman Sachs
• Market share: 1,800,000 members as of 12/2010
• LifeLock was one of the first companies in the US to achieve compliance and certification under the
ISO 27001 standard for information security management systems
Recognition
• 2009 Service Elite Award, CRM Magazine 2009
• 25 Most Admired CEOs, Phoenix Business Journal 2009
• AO Global 250, AlwaysOn 2009
• People’s Choice Best New Service – True Address, American Business Awards 2009
• Best Company of the Year, under 2500 employees, American Business Awards 2009
• Best Campaign, Voices TV Commercial Campaign, Audio Visual Awards (AVA Awards) 2009
-4-
7. The LifeLock Difference
• LifeLock Proactively Protects Your Employees
– LifeLock® utilizes proprietary monitoring and scanning technologies to detect fraud as
early as possible to help prevent identity theft before it happens
• LifeLock is Secure
– LifeLock® takes significant measures to ensure that all sensitive member data is
secured, including ISO 27001 certification and the highest level of PCI compliance
• LifeLock is the Brand to Trust
– Through a strong national advertising campaign that is backed by our comprehensive
Service Guarantee, LifeLock has built one of the most recognizable and trusted brands
in the marketplace
• 24/7/365 Member Service
– LifeLock is always here to help our members and we provide a strong remediation
system which helps alleviate stress if your employee becomes a victim of identity
theft
• Innovation
– LifeLock is an industry leader that is constantly working on developing next generation
identity theft products
-6-
8. LifeLock’s Proactive Solution
ROACTIVE SOLUTION
Stop identity theft at Alerting and informing Full-service restoration
the source. of fraudulent activity of accounts, credit and
after it has occurred. your good name.
-7-
9. Consortium
ID Network
• First national, cross-industry compilation of
identity information
• 700 billion aggregated data elements
• 1.1 billion unique identity elements
• Average daily flow = 45 million
• 2.6 million reported frauds
• 1.4 billion consumer transactions
• Contains information about:
Credit applications
Card transactions
Payments
Changes of address
Demographics
DATA IS NEVER SOLD OR DISTRIBUTED
Source: Internal LifeLock member data
-8-
10. LifeLock Identity Alert Delivery Timing ALERT™
DELIVERY TIMING
Consumer
Credit
Application
Utility
Application
Payday loan
Application
Consortium
Data
Wireless Data feed to
Application LifeLock refreshes
every 15 minutes
Alerts sent to LifeLock
Check members in real time
Re-order
• Applications obtained by consortium
Credit Card
Application • Real time processing
• Batch processing – every 24 hours
-9-
11. LifeLock Basic Service
• Credit Reports
Free Credit Reports annually from all three national credit agencies
• Reduced Pre-Approved Credit Card Offers
Reduces the risk of identity theft through stolen mail beginning 48
hours after enrollment Reduced
Pre
• LifeLock Identity Alert™ System Approved
Credit Card
Proactive method for validation of no fraudulent activity within credit Offers
and service providers within our extensive network
• eReconTM Service LifeLock
Child Identity
Searches known criminal websites daily for the illegal selling or trading Protection Alert™
of your personal information and monitors your Social Security System
numbers, email addresses, telephone numbers, and credit cards $1 Million
• TrueAddressTM Service Total
Reduces the risk of identity theft through the method of change-of- Service
address; weekly data base search Guarantee
• WalletLockTM Service
Helps replace contents of a lost or stolen wallet** WalletLock
TM eReconTM
• LifeLock for Minors
Identity theft protection for children; one of the most vulnerable age
groups for identity theft
TrueAddress
• $1 Million Total Service Guarantee* TM
With LifeLock available 24 hours a day seven days a week, if you
become a victim of identity theft while a member of LifeLock because
of a failure in our service, we will help you fix it, up to
$1 Million. Cost is $8.50 per single employee
* $1 Million Total Service Guarantee - If you become a victim of identity theft because of a failure per month
in our service, we'll help fix it, up to $1,000,000. (Restrictions apply. See lifelock.com for details.
Due to New York State law restrictions, the LifeLock Service Guarantee cannot be offered to the
residents of New York.)
** Excludes monies and photos
-10-
12. LifeLock Command Center (Enhanced Protection for
Non-Credit Threats)
• LifeLock extends its industry-leading protection to consumers to help protect against a
variety of non-credit threats that cannot be detected using credit monitoring services.
Non-credit threats involve instances where fraudsters use elements of a victim’s identity
without their knowledge to:
• Provide the victim’s name/ information as an alias when arrested
• Obtain a payday loan (paycheck cash advance) under the victim’s name/
information
• Gain employment using the victim’s name/ information
• Register the victim’s name/ address on a Sex Offender Registry
• Establish new utility accounts (phone, electric, and cable) in the victim’s name
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13. LifeLock Command Center™ (Enhanced Protection)
LifeLock Personal Breach Detection™ Service
Actively monitors unregulated file-sharing global networks for a member’s
identity information. If a member is found to potentially be at risk, LifeLock
alerts them by email and helps protect them from accidental personal
information disclosures. This service doesn’t just help protect the data on the Personal
MEMBER’S computer, but all other computers that may store their personal Breach
information and inadvertently disclose it. User downloads of music, software, Detection™
and documents increase member exposure to a breach.
Court
Records Payday
Alerts Loan Alerts
LifeLock Identity SDS™
• Payday Loan Reports and Alerts
Notifies member of any payday loan activity associated with their Social Security
number – these loans (100,000,000 annually) can be obtained from a lender
LifeLock
without a credit inquiry being conducted and therefore are not consistently Standard
detected with traditional credit alerts
• Sex Offender Registry Reports and Alerts Sex
Lists registered sex offenders in records in a member’s zip code. LifeLock weekly Alias Alerts Offender
Alerts
updates will also alert the member if a sex offender is fraudulently using their
address.
• Public Records Reports and Alerts Public
Lists postal addresses associated with a member’s identity found in public records Records
Alerts
• Alias Records and Alerts
Lists alternate names and addresses associated with a member’s identity (Social
Security number)
• Court Records Reports and Alerts Cost is $12.75 per single employee
Lists court records weekly that match member’s name and date of birth from per month
county courts, Departments of Corrections, and other legal agencies to help verify
that criminals are not using a member’s name to commit crimes
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15. Employee Benefit Pricing
LifeLock Family of Products
Command
Command Basic + Credit
Four-Tier Basic Center +
Center Suite
Credit Suite
Employee $8.50 $12.75 $21.21 $25.46
Employee +
$17.00 $25.50 $42.42 $50.92
Spouse
Employee
$14.88 $20.19 $30.76 $36.07
+Child(ren)
Employee +
$23.38 $32.94 $51.97 $61.53
Family
-14-
16. Member Notification/Resolution Process
Enterprises Consortium Data LifeLock Member
1 2
Financial 3
Institutions,
Telecomm,
Retailers, 6 5 4
Etc.
7 8 9
1 Enterprise sends request
4 Member responds if they did not
7 Enterprise provides consortium
with findings/outcome via email
initiate the transaction.
If event matches enrolled Consortium notifies LifeLock that
2 LifeLock opens a case with the 8
consumer, generate alert to 5 consortium group via email. the case has been resolved via
LifeLock. email.
LifeLock contacts member for
LifeLock sends Alert follow up remediation or
Consortium investigates. If there 9
3 to member with details regarding 6 is potential fraud, they notify the
reassures member the event has
the transaction. been resolved.
Enterprise Lender.
-15-
17. Health Plan/LifeLock Operations Flow
Azeros Sends LifeLock LifeLock
Member Group Payroll Partner Sends LifeLock
Eligibility to Collects
Deduction/Online Eligibility to Activates
Enrollment Enrollment
LifeLock
Members
Missing
Partner LifeLock Information
LL Reminds LL
Member to Add LL Email Outbound
to Member Call to
Missing Info Member
Member Completes Through LL
Through
Additional Family or Member
LL Portal Services
Enrollment
Ongoing LL Fulfillment
Post Enrollment Member Interaction
-16-
21. LifeLock Credit Score Manager™
®
LifeLock® Credit Score Manager™ will provide consumers with
simple, convenient, straightforward, easy-to-understand
options that meet the needs of existing members and attract
new members who would not typically become LifeLock identity
theft protection customers.
• Daily Tri-Bureau Credit Monitoring
• LifeLock members with Credit Score Manager will receive e-
mail alerts anytime there is a change to any of their credit
bureau reports from Experian, Equifax and TransUnion
• Credit Score Tracker
• LifeLock members with Credit Score Manager will be able to
view their TransUnion credit score every month
• Annual Tri-Bureau Credit Reports with Credit
Scores
• LifeLock members with Credit Score Manager will not only
receive their free credit reports, LifeLock will also now get their
scores from all three major bureaus, Experian, Equifax, and
TransUnion, once per year. No more hassle of having to get
your reports and pay an additional fee for the scores
-20-
23. Remediation Process
*
* If you become a victim of identity theft because of a failure in our service, we'll help fix
it, up to $1,000,000. (Restrictions apply. See lifelock.com for details. Due to New York
State law restrictions, the LifeLock Service Guarantee cannot be offered to the residents of
New York.)
-22-
24. LifeLock Services
Mortgage Alerts - 2010
Court Records Court Records
Reports/Alerts - 12/2009 Reports/Alerts - 12/2009
Conclusion: LifeLock offers FAR more than Alias Records Alias Records
what consumers can do themselves Reports/Alerts - 12/2009
Public Records
Reports/Alerts - 12/2009
Public Records
Reports/Alerts - 12/2009 Reports/Alerts - 12/2009
Sex Offender Alerts - Sex Offender Alerts -
100% customer satisfaction rating with 12/2009 12/2009
member services from Javelin Strategy & Payday Loan
Alerts/Reports –
Payday Loan
Alerts/Reports –
12/2009 12/2009
Research Personal Breach Personal Breach
Detection - 12/2009 Detection - 12/2009
Outstanding retention rate with an open LifeLock Identity Alerts:
09/2009
LifeLock Identity Alerts:
09/2009
cancellation policy myLifeLock Portal:
05/2008
myLifeLock Portal:
05/2008
myLifeLock Portal:
05/2008
TrueAddress: 04/2008 TrueAddress: 04/2008 TrueAddress: 04/2008
eRecon 04/2008 eRecon 04/2008 eRecon 04/2008
WalletLock Service WalletLock Service WalletLock Service WalletLock Service
12/2007 12/2007 12/2007 12/2007
24/7 Customer Service 24/7 Customer Service 24/7 Customer Service 24/7 Customer Service 24/7 Customer Service
- 04/2005 - 04/2005 - 04/2005 - 04/2005 - 04/2005
Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud alerts 04/2005
Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt
Out 4/2005 Out 4/2005 Out 4/2005 Out 4/2005 Out 4/2005 Out 4/2005
Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005
Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005
Reduced Junk Reduced Junk Reduced Junk Reduced Junk Reduced Junk Reduced Junk
Mail04/2005 Mail04/2005 Mail04/2005 Mail04/2005 Mail04/2005 Mail04/2005
$1MM $1MM $1MM $1MM $1MM $1MM
TSG*/Remediation TSG/Remediation TSG/Remediation TSG/Remediation TSG/Remediation TSG/Remediation
2005 2006 2007 2008 2009 2010
* $1 Million Total Service Guarantee - If you become a victim of
identity theft because of a failure in our service, we'll help fix it, up
to $1,000,000. (Restrictions apply. See lifelock.com for details.
Due to New York State law restrictions, the LifeLock Service
-23- Guarantee cannot be offered to the residents of New York.)
