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free	
  agent	
  (-­‐noun)	
  1.	
  An	
  individual	
  who	
  freelances,	
  consults,	
  does	
  
temporary	
  or	
  contract	
  work,	
  or	
  has	
  their	
  own	
  business.	
  
	
  
tradi+onal	
  employee	
  (-­‐noun)	
  1.	
  An	
  individual	
  who	
  is	
  directly	
  
employed	
  by	
  an	
  organiza@on	
  or	
  company.	
  
 
	
  


                                                    30 – 35%
Yes,	
  the	
  free	
  agent	
  workstyle	
  
is	
  on	
  the	
  rise.	
  
	
  
                                                IS	
  THE	
  PREDICTED	
  PROPORTION	
  OF	
  FREE	
  
                                                AGENTS	
  IN	
  THE	
  U.S.	
  WORKING	
  POPULATION	
  
                                                ONCE	
  THE	
  LABOR	
  MARKET	
  RECOVERS	
  
                                                	
  
                                                	
  

                                                44%               OF	
  THE	
  CURRENT	
  ACTIVE	
  
                                                                  WORKFORCE	
  IN	
  THE	
  U.S.	
  ARE	
  
                                                                  FREE	
  AGENTS	
  
                                                                  	
  
                                                70%               INCREASE	
  SINCE	
  2008	
  
%	
  OF	
  WORKING	
  POPULATION	
  	
  
BY	
  WORKSTYLE	
  CLASSIFICATION	
  
	
  
Numbers	
  are	
  on	
  the	
  rise	
  	
  
for	
  every	
  type	
  of	
  free	
  	
  
agent	
  
	
  
GROWTH	
  OF	
  FREE	
  AGENCY	
  BY	
  
GENERATION	
  
	
  
Numbers	
  are	
  on	
  the	
  rise	
  
across	
  all	
  genera:ons	
  
	
  
FREE	
  AGENTS	
  BY	
  TYPE	
  
	
  
Freelancers	
  working	
  on	
  
their	
  own	
  and	
  
independent	
  contractors	
  
make	
  up	
  the	
  largest	
  
share	
  of	
  free	
  agent	
  
workers	
  
	
  
FREE	
  AGENT	
  WORKERS	
  BY	
  
GENERATION	
  
	
  
The	
  propensity	
  to	
  work	
  
as	
  a	
  free	
  agent	
  
increases	
  as	
  a	
  worker	
  
progresses	
  in	
  his	
  or	
  her	
  
career	
  
	
  
EDUCATION	
  AND	
  SKILL	
  LEVELS	
  
	
  
Free	
  agents	
  are	
  well	
  
educated	
  and	
  highly	
  
skilled	
  
	
  
REASONS	
  FOR	
  CHOOSING	
  THE	
  FREE	
  
AGENT	
  WORKSTYLE	
  
	
  
73%	
  voluntarily	
  choose	
  
the	
  free	
  agent	
  
workstyle	
  because	
  they	
  
value	
  the	
  freedom,	
  
flexibility	
  and	
  
entrepreneurial	
  
benefits	
  
	
  
ECONOMIC	
  IMPACT	
  
	
  
The	
  economy	
  influences	
  
the	
  free	
  agent	
  popula:on	
  
WHO	
  IS	
  MORE	
  SATISFIED?	
  	
  
	
  
Free	
  agents	
  agree	
  that	
  
their	
  workstyle	
  gives	
  
them	
  more	
  control	
  over	
  
their	
  careers	
  and	
  
provides	
  more	
  
opportuni:es	
  to	
  build	
  
their	
  skills	
  
	
  
FREE	
  AGENT	
  EMPLOYMENT	
  
SATISFACTION	
  LEVELS	
  2011	
  VS.	
  2008	
  
	
  
Free	
  agents	
  are	
  more	
  
sa:sfied	
  with	
  their	
  
employment	
  situa:on	
  
than	
  they	
  were	
  in	
  2008	
  
	
  
FACTORS	
  INFLUENCING	
  THE	
  
SELECTION	
  OF	
  PROJECTS	
  OR	
  
ASSIGNMENTS	
  

	
  
Free	
  agents	
  are	
  
aGracted	
  to	
  the	
  work	
  
SOURCES	
  OF	
  WORK	
  
	
  
Free	
  agents	
  u:lize	
  many	
  
resources,	
  but	
  referrals	
  
top	
  the	
  list	
  
                                       	
  
                                       45%	
  of	
  Gen	
  Y	
  free	
  agents	
  work	
  with	
  the	
  
                                       assistance	
  of	
  a	
  staffing	
  or	
  recrui:ng	
  firm	
  
Free	
  agents	
  represent	
  a	
  
growing	
  part	
  of	
  the	
  workforce	
  


FROM	
  AN	
  ECONOMIC	
  PERSPECTIVE	
   FROM	
  A	
  WORKER’S	
  PERSPECTIVE	
                                          FROM	
  AN	
  EMPLOYER’S	
  PERSPECTIVE	
  
Start-­‐ups	
  are	
  good	
  for	
  the	
  economy	
     Barriers	
  are	
  fading	
                                     Focus	
  on	
  closing	
  talent	
  gaps	
  and	
  building	
  a	
  
                                                                                                                          talent	
  pipeline	
  
                                                          Dual-­‐working	
  families	
  provide	
  security	
  plus	
  
                                                          flexibility	
                                                    Compe::ve	
  pressures	
  are	
  driving	
  need	
  for	
  
                                                                                                                          greater	
  flexibility	
  
                                                          The	
  economy	
  has	
  sparked	
  new	
  
                                                          considera:on	
                                                  Making	
  the	
  most	
  efficient	
  use	
  of	
  talent	
  is	
  
                                                                                                                          seen	
  as	
  a	
  compe::ve	
  advantage	
  
                                                          New	
  technologies	
  are	
  fostering	
  the	
  needed	
  
                                                          connec:on	
                                                     Need	
  new	
  strategies	
  to	
  retain	
  key	
  skills	
  and	
  
                                                                                                                          knowledge	
  
                                                          APtudes	
  toward	
  work	
  have	
  changed	
  
                                                                                                                          Interested	
  in	
  leveraging	
  technology	
  to	
  foster	
  
                                                          The	
  workforce	
  is	
  aging	
  
                                                                                                                          new	
  ways	
  to	
  work	
  
                                                          	
  
                                                                                                                          	
  
Recommenda:ons	
  


To	
  adapt	
  to	
  the	
  free	
  agent	
  workstyle	
  trend,	
          To	
  capitalize	
  on	
  the	
  free	
  agent	
  workstyle	
  trend,	
  organiza+ons	
  should:	
  
employers	
  need	
  to	
  increasingly:	
                                  	
  

1.  Forgo	
  tradi:onal	
  percep:ons	
                                     1.  Ensure	
  free	
  agents	
  are	
  included	
  in	
  their	
  overall	
  workforce	
  strategy	
  

2.  Be	
  open	
  to	
  a	
  variety	
  of	
  worker	
  popula:ons	
        2.  Gain	
  visibility	
  into	
  all	
  free	
  agents	
  working	
  on	
  their	
  behalf	
  

3.  Think	
  broadly	
  when	
  building	
  their	
  strategy	
             3.  Evaluate	
  departments,	
  posi:ons	
  and	
  projects	
  within	
  their	
  companies	
  
                                                                                to	
  see	
  how	
  they	
  would	
  benefit	
  from	
  free	
  agent	
  talent	
  
4.  Learn	
  new	
  ways	
  to	
  acquire,	
  manage	
  and	
  engage	
  
                                                                            4.  Understand	
  the	
  importance	
  of	
  their	
  employer	
  brand	
  	
  
5.  Clarify	
  the	
  work	
  process	
  
                                                                            5.  Develop	
  op:ons	
  for	
  current	
  employees	
  
6.  Re-­‐educate	
  their	
  people	
  
                                                                            6.  Understand	
  the	
  importance	
  of	
  properly	
  classifying	
  free	
  agent	
  workers	
  

                                                                            7.  Evaluate	
  their	
  workforce	
  solu:ons	
  partner	
  to	
  ensure	
  that	
  they	
  are	
  
                                                                                experts	
  in	
  the	
  free	
  agent	
  popula:on	
  
SURVEY	
  METHODOLOGY	
  	
  
The	
  2011	
  Free	
  Agent	
  research	
  was	
  conducted	
  online	
  by	
  Inavero	
  on	
  behalf	
  of	
  Kelly	
  Services	
  among	
  a	
  representa:ve	
  sample	
  	
  
of	
  adults	
  ac:ve	
  in	
  the	
  U.S.	
  workforce.	
  	
  	
  

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The Free Agent Workforce

  • 1.
  • 2.     free  agent  (-­‐noun)  1.  An  individual  who  freelances,  consults,  does   temporary  or  contract  work,  or  has  their  own  business.     tradi+onal  employee  (-­‐noun)  1.  An  individual  who  is  directly   employed  by  an  organiza@on  or  company.  
  • 3.
  • 4.     30 – 35% Yes,  the  free  agent  workstyle   is  on  the  rise.     IS  THE  PREDICTED  PROPORTION  OF  FREE   AGENTS  IN  THE  U.S.  WORKING  POPULATION   ONCE  THE  LABOR  MARKET  RECOVERS       44% OF  THE  CURRENT  ACTIVE   WORKFORCE  IN  THE  U.S.  ARE   FREE  AGENTS     70% INCREASE  SINCE  2008  
  • 5. %  OF  WORKING  POPULATION     BY  WORKSTYLE  CLASSIFICATION     Numbers  are  on  the  rise     for  every  type  of  free     agent    
  • 6. GROWTH  OF  FREE  AGENCY  BY   GENERATION     Numbers  are  on  the  rise   across  all  genera:ons    
  • 7.
  • 8. FREE  AGENTS  BY  TYPE     Freelancers  working  on   their  own  and   independent  contractors   make  up  the  largest   share  of  free  agent   workers    
  • 9. FREE  AGENT  WORKERS  BY   GENERATION     The  propensity  to  work   as  a  free  agent   increases  as  a  worker   progresses  in  his  or  her   career    
  • 10. EDUCATION  AND  SKILL  LEVELS     Free  agents  are  well   educated  and  highly   skilled    
  • 11.
  • 12. REASONS  FOR  CHOOSING  THE  FREE   AGENT  WORKSTYLE     73%  voluntarily  choose   the  free  agent   workstyle  because  they   value  the  freedom,   flexibility  and   entrepreneurial   benefits    
  • 13. ECONOMIC  IMPACT     The  economy  influences   the  free  agent  popula:on  
  • 14.
  • 15. WHO  IS  MORE  SATISFIED?       Free  agents  agree  that   their  workstyle  gives   them  more  control  over   their  careers  and   provides  more   opportuni:es  to  build   their  skills    
  • 16. FREE  AGENT  EMPLOYMENT   SATISFACTION  LEVELS  2011  VS.  2008     Free  agents  are  more   sa:sfied  with  their   employment  situa:on   than  they  were  in  2008    
  • 17.
  • 18. FACTORS  INFLUENCING  THE   SELECTION  OF  PROJECTS  OR   ASSIGNMENTS     Free  agents  are   aGracted  to  the  work  
  • 19.
  • 20. SOURCES  OF  WORK     Free  agents  u:lize  many   resources,  but  referrals   top  the  list     45%  of  Gen  Y  free  agents  work  with  the   assistance  of  a  staffing  or  recrui:ng  firm  
  • 21.
  • 22. Free  agents  represent  a   growing  part  of  the  workforce   FROM  AN  ECONOMIC  PERSPECTIVE   FROM  A  WORKER’S  PERSPECTIVE   FROM  AN  EMPLOYER’S  PERSPECTIVE   Start-­‐ups  are  good  for  the  economy   Barriers  are  fading   Focus  on  closing  talent  gaps  and  building  a   talent  pipeline   Dual-­‐working  families  provide  security  plus   flexibility   Compe::ve  pressures  are  driving  need  for   greater  flexibility   The  economy  has  sparked  new   considera:on   Making  the  most  efficient  use  of  talent  is   seen  as  a  compe::ve  advantage   New  technologies  are  fostering  the  needed   connec:on   Need  new  strategies  to  retain  key  skills  and   knowledge   APtudes  toward  work  have  changed   Interested  in  leveraging  technology  to  foster   The  workforce  is  aging   new  ways  to  work      
  • 23.
  • 24. Recommenda:ons   To  adapt  to  the  free  agent  workstyle  trend,   To  capitalize  on  the  free  agent  workstyle  trend,  organiza+ons  should:   employers  need  to  increasingly:     1.  Forgo  tradi:onal  percep:ons   1.  Ensure  free  agents  are  included  in  their  overall  workforce  strategy   2.  Be  open  to  a  variety  of  worker  popula:ons   2.  Gain  visibility  into  all  free  agents  working  on  their  behalf   3.  Think  broadly  when  building  their  strategy   3.  Evaluate  departments,  posi:ons  and  projects  within  their  companies   to  see  how  they  would  benefit  from  free  agent  talent   4.  Learn  new  ways  to  acquire,  manage  and  engage   4.  Understand  the  importance  of  their  employer  brand     5.  Clarify  the  work  process   5.  Develop  op:ons  for  current  employees   6.  Re-­‐educate  their  people   6.  Understand  the  importance  of  properly  classifying  free  agent  workers   7.  Evaluate  their  workforce  solu:ons  partner  to  ensure  that  they  are   experts  in  the  free  agent  popula:on  
  • 25. SURVEY  METHODOLOGY     The  2011  Free  Agent  research  was  conducted  online  by  Inavero  on  behalf  of  Kelly  Services  among  a  representa:ve  sample     of  adults  ac:ve  in  the  U.S.  workforce.