While Facebook often changes the factors that determine what's seen in the NewsFeed, the bottom line is that if no one interacts on your Page it won't get much NewsFeed visibility. So what are the best ways to make your Page active and maximize your posts' effectiveness?

1. Need More Fans to See
Your Facebook Posts?

2. NEED MORE FANS TO
SEE YOUR FACEBOOK
POSTS?
Here are some ways to make your Page
active and maximize your posts’ effectiveness:

3. PAY ATTENTION TO
EDGERANK
• Edgerank Algorithm is based on:
1. Whether or not people “hide” your content
2. If your fans overlap with other quality Pages
3. If your content is Shared often

4. PAY ATTENTION TO
EDGERANK

5. PAY ATTENTION TO
EDGERANK
• Produce interesting content
• Keep your audience engaged
• Encourage audience response

6. EXPERIMENT WITH
PAID FEATURES
• Promoted Posts
• Ensure that a greater number of fans will see a
specific post
• Requires a small fee, but greatly increases
interaction

7. EXPERIMENT WITH
PAID FEATURES
• Sponsored Stories
• Great tool to highlight what is happening on
your page
• Increases fan visibility

8. USE PHOTOS
• There is more fan engagement from photos
• In comparison to videos, links, or text
• Try using a photo in every post
• Measure and notice any increase in your
stats

9. USE PHOTOS
• Add variety by using humorous e-card sites
such as Someecards

10. Read more on my blog:
http://whymarketingmatters.
blogspot.com/