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Chapter 3
1. CHAPTER 3: “I THINK WE NEED
A NEW NAME FOR IT”
The Meeting of Documentary and RealityTV
Jocelyn Pimental & Justin Ernst
2. What this chapter teaches you…
Ways to recognize the differences between a
documentary and a reality television show
To explore how network’s interwork brand
image and marketing into these programs
To look past the textual elements of
programs and focus more upon the
extratextual factors in order to better
understand what you’re watching
3. Documentaries at a glance…
Educational
Informative
Authentic
Ethical
Social Engaging
Independently Produced
Serve Public Interest
Focuses on the mundane
4. Reality TV at a glance…
Commercial
Sensational
Popular
Obsessive
Exploitative
Manipulative
Focuses on entertainment
5. An American Family
Focused on the Loud family and aired on PBS
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6. Difficulty of classification
“I do not think American Family should be
called a documentary. I think we need a new
name for it, a name would contrast it not only
with fiction, but with what we have exposed
to up until onTV.” –Anthropologist Margaret Mead
Even today critics don’t know whether to
consider it an observational documentary or
an early form of reality tv.
7. Reality tv transformed to
documentary
FOX vs PBS
-American High
-Different brand image
-Financing Structure
-TargetAudience
Both networks aired American High, with
little success, but presented it differently
8. American High
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9. FOX VS PBS
FOX- “Other shows are not real the way our
show is…. Our show is a drama series with real
characters and real stories that continue over the
course of the year.” –Director R.J. Cutler
Adjective choice in promos:
real, bold, entertaining
PBS- “An observational documentary in the
tradition of PBS.”- CEO of PBS Pat Mitchell
Adjective choice in promos:
authentic, remarkable, meaningful
10. HBO: The documentary powerhouse
HBO is not limited to censorship content like
FOX or PBS is victim to
Most of documentary programming featured
adult oriented content
HBO target audience is considered
“responsible, mature and tasteful”
America Undercover
11. America Undercover
Comprised of a series of investigative
documentaries focusing on labor struggles, racial
profiling, terrorism and sex
Marketed in such way to intentionally blur
boundaries between reality tv and documentary
“If you could see it on A&E, if an advertiser would
sponsor it, then I don’t want it put on
HBO, because people are paying to see
something a little spicier.” –HBO Head of Adult
Documentary Shelia Nevins
13. In Conclusion
The generic instability of shows like American
High and America Undercover demonstrate just
how difficult it is to define documentary and
reality tv outside of reception and content
Networks are able to mold viewers perception of
a show based on their perceived values
The distinctions made between these formats
are usually only based on our need to categorize
them into either entertainment or educational
14. Quiz
Documentaries focus on what? _______
Reality television focuses on what?_______
American Family aired on which station? _______
Which 3 adjectives were used to describe American
High by Fox? _____ _____ _____
Which 3 adjectives were to describe American High
by PBS? _____ _____ _____
Who said, “If you could see it on A&E, if an
advertiser would sponsor it, then I don’t want it put
on HBO, because people are paying to see
something a little spicier.”? _______