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Palestra Presencial - Tom Coelho -
Marketing Pessoal – Construindo sua
               marca
Nesta palestra, Tom Coelho
   aborda a construção de uma
 imagem de sucesso indo muito
 além das convencionais regras
     de etiqueta. Partindo do
    planejamento estratégico
  pessoal, ensina a edificar uma
marca pessoal forte e expressiva.
Conteúdo



Bloco 1: Planejamento
 estratégico pessoal
Conceito de marca e de marketing
              pessoal
            Top of mind
          O que é status?
       Identidade e imagem
    O marketing de percepção
O ciclo de vida do produto-pessoa
   Propósito e missão de vida
         Valores e virtudes
     Sonhos e visão de futuro
Bloco 2: Estratégia de construção
            de marca
Embalagem: aparência, etiqueta, vocabulário
  Conteúdo: princípios, formação, currículo,
        neocompetência, análise SWOT
 Visibilidade: marca, slogan, cartão de visita,
       home page, e-mail, redes sociais
Ênfase: repetição, comunicação, credibilidade
       Divulgação: networking, eventos,
            oportunidades, oratória
 Diferenciação: concorrência monopolística,
             autenticidade, kaizen
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Palestra presencial tom coelho - marketing pessoal – construindo sua marca

  • 1. Palestra Presencial - Tom Coelho - Marketing Pessoal – Construindo sua marca
  • 2. Nesta palestra, Tom Coelho aborda a construção de uma imagem de sucesso indo muito além das convencionais regras de etiqueta. Partindo do planejamento estratégico pessoal, ensina a edificar uma marca pessoal forte e expressiva.
  • 3. Conteúdo Bloco 1: Planejamento estratégico pessoal
  • 4. Conceito de marca e de marketing pessoal Top of mind O que é status? Identidade e imagem O marketing de percepção O ciclo de vida do produto-pessoa Propósito e missão de vida Valores e virtudes Sonhos e visão de futuro
  • 5. Bloco 2: Estratégia de construção de marca
  • 6. Embalagem: aparência, etiqueta, vocabulário Conteúdo: princípios, formação, currículo, neocompetência, análise SWOT Visibilidade: marca, slogan, cartão de visita, home page, e-mail, redes sociais Ênfase: repetição, comunicação, credibilidade Divulgação: networking, eventos, oportunidades, oratória Diferenciação: concorrência monopolística, autenticidade, kaizen
  • 7. Clique aqui e saiba mais