2. For my ancillary task I had to create three products, the
products being a music advertisement package, consisting
of a music video, a digipak for the artists album and then a
magazine advertisement promoting the release of the
album. These three products had to have a clear link
between them so that they all went together as a package.
All three of my products have the link that they are all
based on the singer Katy Perry and her album 'Prism',
although both the digipak and the magazine advert don't
link to the music video due to it being a narrative, where
Katy Perry is not included. My didgipak cover and advert
have the clearest link between my products due to them
having the same image, colour scheme and font.

3. For the music video, we decided as a group to create a
narrative based on the thought of all the cases of
bullying that are left unnoticed in schools. By doing this
we ended up creating a video that acted as an anti-
bullying campaign. As well as giving a large insight to
bullying throughout schools, this video also advertises
Katy Perry in a good light, which would work extremely
well in the real world of advertisement.

4. As the music video was created around Katy Perry’s song, we had to
make sure that the digipak and the advertisement all looked like a
product that represented Katy Perry’s style well. To do this I created
a mood board of Katy Perry images so that I could get ides for the
styling. I then organized a photo shoot, where I modeled for my group
and myself. The mise en scene of the shoot was just a plain white
wall so that I could edit it and create different backgrounds with out
any complications. I also used professional lighting, which included
lights and beauty dishes. I also brought in a lot of clothes so I could
create different styles of photographs with different props,
including jewelry and sweets. To add another link to Katy Perry so
that it was clear what artist I was representing, I used Katy Perry’s
latest perfume as a prop in some of the photographs, which acted as
a form of convergence where both the perfume and the music were
advertising each other, which I think would work well as a real
marketing campaign.

5. After choosing what images to use for my digipak
and then getting the final results, I then had to
make an advertisement for a magazine that looked
similar to the digipak, so that the link between
them was clear to the audience. The magazine
advert included a similar layout to my digipak so
that the link was extremely clear, but changed it
slightly by adding a boarder and the date of the
album release. The only thing that I dislike about
my magazine advert is how similar it is to my
digipak, as I feel that it destroys the surprise factor
of a brand new album cover, but I feel that it had to
be done in order to create the clear link between
the advert and digipak.

6. As a way of targeting the audience specifically, all of
the photos that I have used in my ancillary tasks have
me looking straight into the camera, as if looking into
the eyes of the audience. With the photos where the
perfume is included, I decided to address the
audience by posing as if I was spraying the perfume
into the camera, as if I was spraying the audience. All
of the photos that I used were medium long shots, as I
wanted the audience to be able to see where my eyes
were looking. Another way of reaching my target
audience was to advertise the music video on popular
social networking sites that my audiences uses, such a
s YouTube, Twitter and Facebook, this is also a good
way of getting feedback.

7. For my marketing strategy, we decided to advertise
the whole album and not just the single that we
made the music video on. I decided to do this as this
is what happens in the real world of music marketing
and this is where the biggest profit is. When it
comes to our music video, 'Roar' is the main song on
Katy Perry's album so the fact that we created an
anti- bullying campaign for the main song works well
for the whole marketing strategy.

8. If I could improve my marketing package, I would
have definitely changed my magazine advert
slightly so that it isn't as similar to the digipak. If
I had had the time I would have liked to have
created an advert that links to the digipak well
but doesn't ruin the surprise of a new digipak
cover. I would also make a clearer connection of
Katy Perry to an anti-bullying charity so that the
link between her and the music video would
have been strengthened.