1. Single Content Streams
for Social Media

2. then..

3. then..

4. and now…

5. and now…

15. defining…

16. defining…
a Single Content Stream is a way to generate
content one time to weave an information stream
through many services
Automated, Broadcast, Information Stream
tags:
Aggregate, Verify, Multiple Formats

17. scoring

18. CSS = ?
scoring
Content Stream Score: CSS
CSS equals the sum of transitions in a
Information Stream - count the arrows
CSS of greater than 2 is interesting

19. simple microblog

20. CSS = 2
simple microblog
“I’m
presenting
at Ignite Microblog
Reno right
now”
Social Hub Blog

21. blog

22. CSS = 3
blog
“My
presentation
at Ignite
Reno is on
Blog
the topic of
... and that’s
how I feel
about that.”
Microblog Social Hub

23. mobile live

24. CSS = 4
mobile live
Mobile
Live Microblog
Social Hub

25. xMS

26. CSS = 6
xMS
Mobile
“There is a
full moon
tonight.” Media Blog
Microblog Social Hub

27. screencast

28. CSS = 4
screencast
Media
Blog Microblog Media Social Hub

29. aggregate

30. CSS = 4
aggregate
Blog Microblog Media Social Hub
Aggregate

31. broadcast

32. CSS = 5
broadcast
Mobile
Broadcast
Blog Microblog Media Social Hub

33. patterns

34. patterns
source: broadcast content
node: unique content medium
interleaving: expose the content
sink: aggregate the content
“Create a source node that produces an
interleaved single content stream that flows
into a sink.”

35. all together now

36. CSS = 15
all together now
Media
Blog Microblog Media Social Hub
Aggregate

38. in reality...

39. in reality...
Fragile Format
Complex Exposure
there is a business plan in here somewhere

40. joe chavez @

41. joe chavez @
Twitter: chavez_ws
Blog: http://blog.chavez.ws